Smaato Releases Q3 2011 Mobile Metrics Report

METRICS Q3 2011 HIGHLIGHTS:

- Despite popularity of Apple and Android platforms, Windows Mobile prevails as top performing operating system globally for mobile ad network performance, with RIM picking up pace

- Mobile advertising fill rates stabilize for U.S. based inventory but decline worldwide

Smaato Releases Q2 2011 Mobile Metrics Report

METRICS Q2 2011 HIGHLIGHTS:

- Findings detail mobile advertising adoption, fill rates and overall affect on mobile ad network performance and considerations for mobile developers and advertisers.

Smaato Releases Q1 2011 Mobile Metrics Report

METRICS Q1 2011 HIGHLIGHTS:

- Findings reveal widespread performance difference by top 40 leading ad networks globally as mobile advertising continues to grow exponentially

Average Mobile Ad Network Fill Rate increased to 28% worldwide indicating a strong mobile Holiday season 2010

METRICS SEPTEMBER 2010 HIGHLIGHTS:

- Average Mobile Ad Network fill rate increased to 28% worldwide: promises strong Q4 and holiday season
- Windows Phone gains strongly in the U.S. on Click-Through-Rate Performance Index.

Average Mobile Ad Network fill rate increased to 21% world wide and recovered from summer-low

METRICS AUGUST 2010 HIGHLIGHTS:

- Average Mobile Ad Network fill rate increased to 21% world wide and recovered from summer-low
- iPhone gains on Click-Through-Rate Performance Index

Apple significantly increases mobile advertising performance across the globe

METRICS JULY 2010 HIGHLIGHTS:

- Apple significantly increases mobile advertising performance across the globe
- Android unable to sustain US success from June’s Metrics

Android makes significant gains in the US for mobile advertising performance but remains the OS with the lowest Response Rate (CTR) in Europe

METRICS JUNE 2010 HIGHLIGHTS:

- European mobile ad network fill rates perform significantly better than those in the US and double global average

South Africa is World Champion with average 72% Ad Network Fill Rate compared to average 43% USA

METRICS MAY 2010 HIGHLIGHTS:

- iPhone CTR drop across the globe and overtaken by Android in the US and South Africa
- Feature Phones and Symbian gain