Smaato’s optimization engine and RTB exchange are awesome, but you need more control in order to enable some special deals your sales people worked out or to run campaigns that you sold directly to advertisers? Here’s the solution for you: Smaato’s mediation service allows you to overwrite the automated traffic routing in a rule based interface and routes the traffic the way you need it. For example you can route all iPhone requests from the US to one Ad Network first before it goes to the general optimization. In addition, our mediation service works hand in hand with our Ad Server (Campaign Management) and allows you to traffic your self-sold campaigns or house ads according to your needs.
Once you have built a brand or significant traffic volumes you’ll soon start to receive direct requests from advertisers for your valuable inventory. Smaato helps you fulfilling this demand with our mediation solution in combination with our ad server. The rule based mediation interface allows you to send the right amount and type of traffic to your self-sold campaigns. The Smaato mediation solution is flexible and can be adjusted to your individual needs. Decide which portion of the traffic is distributed where and what happens after if the first choice can’t fill the request. In addition, you always have the option to route the traffic to Smaato’s general optimization engine.
You might want to run promotions for your own product, advertise add-on products (in-app purchases), or just run your own backfill campaigns when a certain floor price cannot be met 100% of the time. The house-ads feature enables you to any of these options and you have full control about when to show your ads on which inventory.
If you have your own accounts at some Ad Networks, you can start routing portions of your traffic yourself. This might be required due to certain business requirements or just because you want to have more control. The beauty of the Smaato mediation solution is that nothing is an either/or decision. You can manually route some portions of your traffic, while you can send other portions to our automated optimization engine.