Ragnar KruseChief Executive Officer & Co-Founder
As a serial entrepreneur with 30+ years experience in IT, Ragnar Kruse understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.
At Intershop Communications, a leader in E-Commerce software solutions, Ragnar was VP of Sales and Marketing in San Francisco. During his tenure, Ragnar was instrumental in the company’s growth and ushering it through a successful IPO on NASDAQ and the “Neuer Markt” in 1998.
More recently, Ragnar held key management positions at high-tech companies in the U.S. and Europe including eCharge and Xtramind. Through his many years in IT, Ragnar maintains strong relationships with companies in the telecommunications and mobile sectors, including Deutsche Telekom, Telekom New Zealand, Telstra, Telia, Cable & Wireless, Siemens, T-Online, T-Mobile, France Telecom, HP and SUN.
Ragnar started his career as an entrepreneur. In 1980, he founded IPT GmbH, a computer retail business that imported products into Germany from the USA and Taiwan. In 1987 he expanded his business by starting DTP Partner GmbH, a distribution company in Hamburg.
DTP Partner was the exclusive distributor of several desktop publishing solutions such as Corel and was instrumental in establishing international distribution agreements with American and Taiwanese companies. Ragnar studied law at the universities of Hamburg and Munich, Germany.
Petra VorsteherChief Alliances Officer & Co-Founder
Petra has over 18 years of business development experience in the US and Europe. She was VP of Business Development and Strategic Alliances at Intershop Communications, Inc. with responsibility for all strategic, business and technical partnerships globally.
As founding member of Intershop, Petra was instrumental in growing the company from a start-up to a publicly listed company with a market cap of $12B and worldwide offices in Europe, Asia, Australia and South America.
She was largely responsible for Intershop’s $25M licensing deal with Deutsche Telekom and their subsequent investment in the company. Petra has formed partnerships with IBM, HP, Apple, Intel, SAP, Oracle, Procter & Gamble, eBay, Visa, FedEx, UPS and major telecommunication companies including AT & T, Sprint, Telstra, Hong Kong Telecom, France Telecom and Deutsche Telekom. Prior to Intershop she did market entry strategies for companies wanting to establish a presence in the US or Europe. She is a board member of Hamburg@work responsible for International alliances.
Petra was named Mobile Women to Watch 2010 by Mobile Marketer and Top Female Executive 2010 by Mobile Entertainment.
Marc JunkerChief Information Officer & Chief Technology Officer
Marc Junker has over 10 years experience in IT and mobile business. Before joining Smaato, he was Co-Founder and CTO of mobileview, one of Europe’s leading Wireless Application Service Provider (WASP) for mobile entertainment, infotainment and data services.
For seven years Marc has successfully led the company, with 35 employees to being profitable after only three years and having a turnover of 27 million Euros.
In his position Marc also established client relationships to leading international carriers and companies like Lufthansa, Talkline and T-Mobile in 17 countries and mobileview has worked with over 50 MVNOs globally.
Before Marc co-founded mobileview, he was Vice-President Development for OBS-AG and worked as an IT consultant for Geo++, Germany. Marc Junker has studied Mathematics, IT and Business Studies at the University of Hanover.
Dr. Oliver ReissChief Financial Officer
Oliver has over fifteen years of experience in building internet and telecommunications businesses. Most recently, he was co-founder and CFO of the mobile platform service provider Exit Games based in Germany and the USA. Oliver was instrumental in securing funding from some high profile venture capital firms over the course of several years.
His background involves senior positions with a leading European online agency and a renowned management consulting firm, where he was involved in a large number of client projects for European telecommunications and media clients, focusing on corporate development and finance projects. More recently, he founded and headed a consulting venture in the software business. Oliver received a MBA degree and Ph.D. from the Philipps-University in Marburg.
Georg FiegenChief Operating Officer
Georg Fiegen has joined Smaato as the first Non-Founder in 2006, and currently acts as its COO. Prior to Smaato, he founded and managed Xplain, an internet and consulting agency company that was later acquired by Pixelpark. Georg studied Business Administration at Leuphana University Lueneburg, Germany.
Ajitpal PannuChief Strategy Officer
Ajitpal comes with a background of business development and product strategy from Digital Advertising Technology companies such as OpenX, AdaptiveAds, Adify and Google DoubleClick.
Over the course of 12+ years Ajitpal has been involved in display advertising technologies with the last role being at OpenX. OpenX is a leader in monetization platform for Publishers and a one of the top global RTB exchanges. During his tenure at OpenX Ajitpal was a key member of the business team helping build leadership position within premium publishers and growing RTB marketplace to a leadership position. Over the course of three years OpenX’s online RTB exchange grew by more than 200% YOY.
Ajitpal will help Smaato maintain similar growth in mobile RTB and drive the core business and product strategy for our supply and demand business. Ajitpal majored in Finance at Cal State East Bay in San Francisco bay area.
Sam BellGeneral Manager, Global Demand
Sam is a media executive with close to 20 years of experience successfully developing, launching and growing new digital businesses, teams, partnerships and products with a focus on business development, cross-platform advertising technology and SaaS platforms.
Before heading up Global Demand at Smaato, Sam created and led the Platform Demand team at pioneering RTB exchange OpenX, building a team of over 20 people who were responsible for acquiring and on boarding all programmatic desktop and mobile advertisers, as well as managing and increasing their business via Real-Time Bidding and ad network mediation. He opened OpenX’s New York City office and he and his team increased the company’s annual ad billings by 4000% during his tenure.
Prior to that, Sam was the Vice President of Business Development at Spot Runner where he managed the adoption of the company’s web-based TV and online video ad exchange, working together with both ad agencies, direct advertisers and media owners. Sam began his career at The Nielsen Company where he held various digital roles for 10 years covering business & strategic development, sales and product management.
Carsten LudowigVice President Sales EMEA
Carsten has 17 years of experience in digital media sales with companies including Deutsche Telekom’s Interactive Media and Gruner + Jahr EMS where he generated digital advertising revenues with premium publishers and successfully built the company’s mobile advertising business from scratch. He was one of Mobile Advertisings Circle’s founding members. Before joining Smaato Carsten had the position as Director Advertising and Partnerships at XING.
Carsten is recognized as one of mobile advertising’s pioneers in Germany, and he brings his strong sales and business development background to Smaato to expand the company’s business in the region.
In his position as Vice President Sales EMEA Carsten is responsible for all sales activity in the region. He leads Smaato’s publisher and demand team.
Archie O’ConnorVice President of Publisher Development
Archie Pugh-O’Connor has been an online advertising, technology and media innovator for over fifteen years; Five of which has been spent with mobile first companies.
Most recently, Archie was Vice President of Business Development at Appia a leading DSP where he was instrumental in growing revenue 350% YOY. He was Head of Business Development at InMobi, the worlds largest independent mobile ad network, where he was accountable for all publisher relationships based in the America’s.
Archie was the Executive Vice President of Business and Corporate Development for Mixercast, a leading social-media technology provider funded by Fuse Capital, Onset Ventures and Intel Capital fund. At Mixercast, Archie developed a rich-media advertising platform that was implemented by top 50 brands, advertising agencies and leading social media networks.
As the executive in charge of search revenue for the first and largest free ISP, FreeInternet (acquired by United Online), and as a General Manager of Digital Media for Zango (acquired by Blinkx), Archie has been a pioneer in developing and successfully exiting ad-supported media and technology companies.
He developed the technology and royalty licenses for the first legal, free, ad-supported digital music service sanctioned by the top four music-label groups and publishers, creating the structure that is now the industry standard for online ad-supported music services. Archie has also developed and holds several patents for Ad based technologies.
His diverse business, ad-tech and media background gives him an informed, unique perspective on the needs of consumers, advertisers, publishers and investors alike. Archie is a regular lecturer at universities and industry panels and has been a voting member of the National Academy of Recording Arts and Sciences (the Grammy’s). He worked at Amazon in the halcyon days of web 1.0; was an A&R Director for PolyGram Music Publishing and a producer of both multi-platinum and independent artists.
Malcolm WongVice President, Operations APAC
Malcolm has been in Mobile Marketing since 2005. He has extensive experience setting up Mobile Advertising channels for leading mobile Internet advertising companies, media agencies, social media sites and mobile portals.
He was one of the pioneers in the space, starting to sell Mobile Web banners as early as 2005.
As Director, International Partnerships for Buzzcity, he was responsible for global external partnerships, community marketing, and Mobile Internet Advertising, and headed the operations of Asia Sales & Marketing team.
He was also responsible of sales and marketing projects globally and in the Asian markets as well for companies like Zing Mobile and 24 Mobile Advertising Solutions, focusing on enabling global, large and medium companies with technology solutions to communicate and market to consumers on mobile.
Malcolm is a grassroot leader, being also deeply involved in Singapore People’s Association, as one of the leaders of the Tanjong Pagar Community Club.
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