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Smaato has developed an innovative mobile advertising platform that
enables dynamic response advertising for mobile phones. Call and
event-driven mobile advertisements are embedded in personalized and
contextually relevant content. Today nearly all of the mobile advertising systems cannot monetize the users ‘on-device’ time that is spent offline. This has become a significant roadblock for mobile software and game developers attempting to leverage advertising based revenue models. Smaato SOMA™: The Smaato Open Mobile Advertising enabling platform covers the whole mobile marketing value chain with server component (mobile ad-server, reporting & tracking, end-user profiling) and client-side offline tracking & mobile sync application for 3rd party developers. Smaato provides solutions for mobile carriers, developers, media partners and brand advertisers. Our mobile sales network partners include Third Screen Media and Adconion Media Group. |
