Grindr is a popular all-male social networking app for iOS, Andorid, and Blackberry devices. It has more than 5 million users in 192 countries across the world and it is downloaded approximately 10,000 times everyday. The developers of Grindr were not happy with the eCPMs that they were generating through advertising on their free app.
MK Jigsaw was exploring new strategies to optimize their iPad and iPhone inventory monetization for the mobile app “Jigsaw Collection HD”. The challenge was to find a strong international monetization and mediation partner to increase ad revenues and eCPMs on a global scale.
Code for Food has a number of popular applications under their belt. They have tried working with a few partners, but they were not able to perform well and the fill rate would usually fall below 30%. Since the user concentration is more in Vietnam, he realized that not many networks have the capability to achieve a good fill rate.
The Times of India Mobile is India’s largest English daily that aims to keep readers updated on the latest national and international news, sports, entertainment, videos, business reports, lifestyle and all other relevant news while you are on the move.
Pinger, a leading provider of messaging and communications applications, began working with Smaato in 2011 as it was launching a new communications product in Germany and looking for a strong international monetization and mediation partner.
Smaato’s strength as the largest international ad optimization platform convinced XiMAD that they could deliver a higher eCPC, increasing the revenue per ad while increasing the relevance of the ads placed within their apps.
The fill rates with Smaato increased for XiMAD on all operating systems and they are experimenting with lat/long geo-targeting to increase eCPC. The XiMAD team was so pleased with the monetization results that currently approximately 80% of XiMAD ads are optimized by Smaato.
Spice Labs is one of the leading Blackberry and Android application developers. They have been working with Smaato since 2011 and their goal is to capitalise on Smaato’s Mediation ability to fully optimise their inventory monetization.
WLK houses is one of the most informative mobile sites which covers the latest Beauty, Entertainment and Technology news. Their goal is to achieve a higher revenue and better fill rate for the global inventory on Smaato’s platform.
With Smaato, fill rates increased, especially internationally. And ad revenue soared. And this occurred in a way the MediaFriends team describes as low-maintenance. The unexpected benefit of personal service meant that any ad issues MediaFriends encountered were resolved quickly.
MediaFriends managers access a dedicated Smaato Account Development Manager live once or twice a week to tweak a campaign or develop new strategies to increase ad revenue.
Komli’s goal is to run WAP mobile content campaigns through Smaato’s publisher network on a global scale.
Promote the Canon range of Pixma printers with a Branding Campaign through, among other avenues, mobile advertising targeted specifically to a lifestyle centric audience.