Smaato’s strength as the largest international ad optimization platform convinced XiMAD that they could deliver a higher eCPC, increasing the revenue per ad while increasing the relevance of the ads placed within their apps.
The fill rates with Smaato increased for XiMAD on all operating systems and they are experimenting with lat/long geo-targeting to increase eCPC. The XiMAD team was so pleased with the monetization results that currently approximately 80% of XiMAD ads are optimized by Smaato.
Smaato helped Pinger increase ad revenue by 400% in 90 days, with less effort than managing multiple ad networks. Less work, more revenue.
Smaato helped Pinger increase fill rates and ultimately focus on creating great apps, not managing ad networks.
With Smaato, fill rates increased, especially internationally. And ad revenue soared. And this occurred in a way the MediaFriends team describes as low-maintenance. The unexpected benefit of personal service meant that any ad issues MediaFriends encountered were resolved quickly.
MediaFriends managers access a dedicated Smaato Account Development Manager live once or twice a week to tweak a campaign or develop new strategies to increase ad revenue.