Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA™ (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato is partnering with international brands, advertising agencies, media companies, carriers and software developers for its cutting edge mobile advertising platform.

With its services Smaato addresses the rapidly growing mobile advertising market. Research company Informa Telecoms & Media predicts over US$11.35 billion of advertising spend on mobile channels by 2011 (informa research September 2006).

Silicon Valley based Smaato provides smarter, ad-enabled choices for global mobile phone users in their daily communication needs. Smaato News is an ad-enabled mobile RSS newsreader and ad-enabled Smaato Cost provides mobile cost control in real time. Independent software developers and content publishers are invited to use the open SOMA™ mobile advertising platform for their own mobile applications.

Smaato Inc. is based in San Mateo, California. The company is privately held and was founded in 2005 by an experienced international management team. The European headquarter is in Hamburg, Germany.