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According to Kip Cassino, executive vice president at Borrell Associates, New York, by 2015 mobile advertising will be 64 percent of all digital advertising and according to a Borrell survey 44 percent of local businesses plan to try mobile local advertising this year. “Today 15 percent of all of the online ads are generated for [...]
We have been busy for the last few weeks and we’re very proud to announce that a new version of our Developer/Publisher portal just has been released. We made major improvements in our portal including: – Major change to a more intuitive application-onboarding and going-live process – Improved design, better user experience – Improved “Reporting [...]
Technology leaders in mobile advertising today announced the launch of OpenRTB Mobile, a functional committee of the successful OpenRTB consortium, dedicated to increasing the adoption of real-time bidding (RTB) standards in mobile advertising. “We support the Open RTB Mobile initiative to generate a common standard API for the mobile industry. With this, Smaato expects that [...]
Smaato team was last week at Mobile World Congress 2011, in Barcelona and has been spotted by BBC News team. BBC News article transcription: Ragnar Kruse’s firm Smaato helps place adverts in all sorts of apps on all operating systems and across different regions. “Apps are now a $15bn business, with $2bn from advertising, so [...]
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