MWC Barcelona: Smaato and Enough Software Enter Strategic Alliance for Mobile Advertising

On February 7, 2008, in Mobile Advertising, Mobile Marketing, Smaato, SOMA, by Hugo Candeias
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SOMA Mobile Advertising Platform Opens Up New Revenue Streams For Developers Of J2ME Polish – The De-Facto Standard Toolkit for Mobile Java San Mateo, CA / Barcelona, Spain, February 7, 2008 — Smaato Inc. and Enough Software have joined forces to bring new revenue streams to mobile developers by embedding advertisements into mobile applications. Smaato’s [...]

Mobile Advertising Pioneer Smaato Nominated for SPIFFY Award

On February 7, 2008, in Mobile Advertising, Mobile Marketing, Smaato, SOMA, by Hugo Candeias
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The Service Provider Forum of the Telecom Council of Silicon Valley’s Zephyr Award for Best Mobile Opportunity

San Mateo, California – February 6, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has been nominated for a SPIFFY Award – The Zephyr Award for Best Mobile Opportunity.

These awards are given by the Service Provider Innovation Forum
(SPIF) of the Telecom Council of Silicon Valley to recognize and acknowledge outstanding innovation and execution by Telecom entrepreneurs. By their nomination, this global set of Operators and Service Providers including AT&T, British Telecom, NTT DoCoMo, Orange, Swisscom, Vodafone and many others, have indicated to the rest of the Telecom industry that Smaato is a company to watch.
The Service Provider Forum Annual Networking and Recognition Event with the award ceremony will be held Feb. 28th in Palo Alto.

“Our Service Provider members review hundreds of new telecom ideas, products, and services each year, said Liz Kerton, President of The Telecom Council. ”While we saw plenty of mobile advertising startups in the past year, Smaato’s unique approach of an Open Mobile Ecosystem with their Mobile Advertising Platform stood out and got them nominated.”

Smaato CEO selected to join dotMobi Advisory Group Steering Committee

On February 4, 2008, in Mobile Advertising, Mobile Marketing, Smaato, SOMA, by Hugo Candeias
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Smaato CEO Ragnar Kruse was selected to join the new Steering Commitee for the dotMobi Advisory Group (MAG). “I think the work of the dotMobi MAG is very valuable in driving a wider adoption of the mobile web. I am honored to join the Steering Commitee and help move the open mobile economy forward, especially the mobile [...]

CTIA: Smaato Introduces New Mobile Advertising Solutions for Carriers

On October 22, 2007, in Mobile Advertising, Smaato, SOMA, by Hugo Candeias
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Advertising Delivery Support for Java Phones, Smartphones & Mobile Web; Launch of New Version of SOMA Mobile Advertising Platform CTIA – San Francisco Moscone Center, Booth # 108, October 23 – 25, 2007 CTIA/San Francisco/San Mateo, October 22, 2007 – Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, will be presenting three major [...]

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