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Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps are expected to deliver the highest revenue, while [...]
Smaato today announces the results of the latest research released by mobileSQUARED and published by Smaato. Smaato’s whitepaper highlights research conducted across Asia Pacific, detailing the increase of brand investment in mobile advertising and mobile adoption trends unique to the region. Smaato reports that mobile advertising will generate 4% of total advertising revenues across Asia [...]
- First-of-its-kind mobile app provides developers with real-time access to reporting dashboard – New compatibility with Android Tablets and Android 3.1 enables app developers and publishers to dramatically improve monetization of apps and content Smaato released a new version of Android’s SDK as well as their Publisher Dashboard App for Android. The two solutions are [...]
Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today released its latest metrics on the global mobile advertising market during the first quarter of 2011. New findings detail the accelerating adoption of mobile advertising, its affect on top mobile ad network performance and considerations for mobile developers and advertisers. The performance parameters [...]
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