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Smaato Releases Q3 2011 Mobile Metrics Report

On November 29, 2011, in Metrics, by Hugo Candeias
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Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today announces the findings of its latest global mobile advertising quarterly metrics for Q3 2011. Findings detail mobile advertising adoption, fill rates and overall affect on mobile ad network performance and considerations for mobile developers and advertisers. The performance parameters in the Smaato Mobile [...]

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Smaato Releases Q2 2011 Mobile Metrics Report

On September 14, 2011, in Metrics, by Hugo Candeias
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Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today announces the findings of its latest global mobile advertising quarterly metrics for Q2 2011. Findings detail mobile advertising adoption, fill rates and overall affect on mobile ad network performance and considerations for mobile developers and advertisers. The performance parameters in the Smaato Index [...]

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Smaato Releases Q1 2011 Mobile Metrics Report

On May 10, 2011, in Metrics, Smaato, by Hugo Candeias
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Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today released its latest metrics on the global mobile advertising market during the first quarter of 2011. New findings detail the accelerating adoption of mobile advertising, its affect on top mobile ad network performance and considerations for mobile developers and advertisers. The performance parameters [...]

Average Mobile Ad Network Fill Rate increased to 28% worldwide indicating a strong mobile Holiday season 2010

On October 26, 2010, in Metrics, by Hugo Candeias
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METRICS SEPTEMBER 2010 HIGHLIGHTS: – Average Mobile Ad Network fill rate increased to 28% worldwide: promises strong Q4 and holiday season – Windows Phone gains strongly in the U.S. on Click-Through-Rate Performance Index. ……………………………………………………………………………………………………………………………………………………………… Smaato serves over 16 billion ad requests in its network of more than 9,000 registered mobile publishers and over 50 mobile [...]

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