Hamburg’s Mobile Ambassador

Posted by on August 8th, 2014 | 0 Comments

Petra Vorsteher

As Ambassador, Internet entrepreneur Petra Vorsteher establishes alliances with corporations in San Francisco.

Hamburg. On one of the top floors of the Emporio-Tower, Petra Vorsteher admires the view that her staff will soon be able to enjoy. Rain is slightly blurring the city’s panorama today, but being based in the landmarked and elaborately refurbished former headquarters of Unilever Germany, is confirmation of being established – in Hamburg as well as in the economy of the Hamburg Metropolis. In September, the approximately 70 employees of Smaato’s Hamburg office will move from the Gerhofstrasse, near the Gänsemarkt, to the newly designed office space of the Emporio tower. “We’ll have room for over 100 employees”, says the internet company’s Co-Chief. Smaato will need that space – the company is rapidly growing. And most of the employees – internationally currently about 120 – are based in Hamburg.
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Smaato Closes a $25 Million Funding Round

Posted by on August 5th, 2014 | 0 Comments

Smaato Closes a $25 Million Funding Round

Smaato, the leading independent global mobile RTB ad exchange and SSP has received a seal of approval from one of Asia’s biggest media companies, the Singapore Press Holdings (SPH) group. SPH has joined as a strategic investor in Smaato’s latest funding round along with Aeris Capital, EDBI and other existing shareholders. SPH publishes more than 100 magazine titles in Singapore and the region with revenues of revenues of US$ 991m (S$ 1,239m) in 2013.
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Smaato’s Global RTB Exchange Brings Programmatic Advertising to BlackBerry 10

Posted by on July 22nd, 2014 | 1 Comment


The world of mobile advertising is rapidly evolving and growing. RTB (Real-Time Bidding) and programmatic media buying are becoming central to any good mobile monetization strategy. Smaato, the leading global mobile programmatic ad exchange (SMX) and Supply Side Platform (SSP) delivers more than 90 billion ad impressions per month across 450+ million unique users around the world, and has grown tremendously:

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Announcing the Smaato Publisher Platform

Posted by on July 15th, 2014 | 1 Comment


Dynamic Demand mobile publisher ad server

Today Smaato reaches a major milestone, the first release of the Smaato Publisher Platform (SPP).  SPP is a brand new platform, built from the ground up with a mobile first focus.  We’ve built an enterprise-grade, infinite scale SaaS platform ad server with a single purpose: give publishers full control over the monetization of their inventory.
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