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Smaato’s Global RTB Exchange Brings Programmatic Advertising to BlackBerry 10

Posted by on July 22nd, 2014 | 0 Comments

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The world of mobile advertising is rapidly evolving and growing. RTB (Real-Time Bidding) and programmatic media buying are becoming central to any good mobile monetization strategy. Smaato, the leading global mobile programmatic ad exchange (SMX) and Supply Side Platform (SSP) delivers more than 90 billion ad impressions per month across 450+ million unique users around the world, and has grown tremendously:

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Announcing the Smaato Publisher Platform

Posted by on July 15th, 2014 | 1 Comment

Smaato Publisher Platform

Dynamic Demand mobile publisher ad server

Today Smaato reaches a major milestone, the first release of the Smaato Publisher Platform (SPP).  SPP is a brand new platform, built from the ground up with a mobile first focus.  We’ve built an enterprise-grade, infinite scale SaaS platform ad server with a single purpose: give publishers full control over the monetization of their inventory.
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Android SDK Update to Support New Google Advertising ID

Posted by on July 7th, 2014 | 0 Comments

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Google is replacing its old advertising identifier “Android ID” with a new “Google Advertising ID”.

Similar to Apple switching from UDID to the new Apple Identifier for Advertising (IDFA), the most important changes are the independence from device IDs as a unique identifier (for advertisers) and the introduction of additional user controls (for users). Google issued the following statement concerning the shift:
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Coming Soon: The Smaato Self-Serve Publisher Platform

Posted by on July 1st, 2014 | 1 Comment

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Mobile-first publisher ad server directly connected to the world’s leading mobile RTB exchange and SSP 

The first ever Dynamic Demand platform in mobile Monetization

We are pleased to announce the launch of the Smaato self-serve Publisher Platform (SPP), an enterprise grade mobile-first ad server that puts the full power of the world’s leading mobile monetization exchange and mediation SSP directly in the hands of the publisher.
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