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Native Ads in Your App with Smaato

Posted by on March 27th, 2015 | 0 Comments

Native Advertising in you app with Smaato

Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness, Native Advertising is rapidly gaining momentum. With industry players like Yahoo attesting “effectively integrated Native Ads” to gain 3X more attention and 2,6X higher CTRs than non-Native Mobile Ads and the IAB – upon a Native Ad industry valuation of $331 million for 2014 – expecting “a billion dollar opportunity for publishers in the near future”, don’t expect this surge to wear off anytime soon. Read more »



Video Advertising on Mobile – Get Started with VAST

Posted by on March 23rd, 2015 | 0 Comments

Video Advertising on Mobile - Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop, we’ve adopted the Digital Video Ad Serving Template (VAST) standard for mobile to enable video advertising for all supporting Smaato partners! Here’s what you need to know:
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VIDEO: How to Set Up & Optimize Your Mobile Ad Inventory on SPX

Posted by on March 20th, 2015 | 0 Comments

After signing up for SPX, you can make money in minutes with Smaato’s default line item setup. To achieve even higher revenue, consider adding more inventory and then optimizing your setup. Watch this video to learn how to increase the performance of your mobile ad inventory on the Smaato Ad Exchange.

 

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Discover a Mobile Advertising First at Mobile World Congress 2015

Posted by on February 27th, 2015 | 0 Comments

MWC2015

March is coming in like a lion as Barcelona prepares to host the biggest annual event of the mobile industry – Mobile World Congress.

With over 85,000 attendees and more than 1,900 exhibitors, Mobile World Congress is by far the world’s largest gathering of the mobile ecosystem. Whether seeking out new opportunities, getting a sneak peek of the industry’s innovations or exchanging ideas on the latest mobile trends, the mobile industry’s leading players never miss this global event.

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