There are approximately 500 million smartphone users in China. Last year those users downloaded close to 185 billion apps, which is about seven times more per user than in the US. Smartphone penetration is currently at 2.3 billion users globally, with China representing approximately 22% and climbing fast.
It’s no secret that putting ads in apps for China is a big business. Read more »
Every time I talk to a publisher about their experiences with Private Exchanges and DealID they have said the same thing: Not enough demand. I found that hard to imagine given the recent attention the industry is paying towards programmatic buys and moving away from IO based transactions. As I dug into the various options, I realized what they were saying: Not enough fill to make it worth the trip to an SSP and back. Read more »
With location data continuing to gain traction for advertising in 2015, it’s less about actually enriching traffic with location data, but more about enriching it with accurate location data. When it comes to user data driving revenue, we’ve seen a general eCPM growth of +88% (compared to non-enriched data) when all user data is present, with eCPM uplifts of up to 212% for highly accurate location data-enriched traffic (depending on the level of accuracy).
Want to know how to up your location accuracy game? Read more »
From April 28-30, 2015, more than 25,000 mobile industry insiders and executives from 60+ countries around the world will gather at the China National Convention Center in Beijing for the annual Global Mobile Internet Conference (GMIC).
This major event brings together everything in the mobile ecosystem from mobile apps and games to robotics to mobile education and health. Get ready to be fascinated and enticed by all things mobile at this 3-day event. Read more »