A homogenous web development stack for heterogeneous environments
Developing and maintaining a mobile monetization platform like the Smaato RTB Ad Exchange, implied the use of Docker and Vagrant to set up a development stack, that could address some of our challenges. Projects like ours, with multiple developers spread across varying time zones can make setting up a local development environment a time consuming task. Add a team with different skillsets including a backend developer, a frontend developer and a designer working on the same codebase, then it gets tricky. Read more »
This one particularly goes out to all the publishers using our Smaato Ad Tag for integration. We’re excited to announce one of our biggest Ad Tag updates yet: the Ad Tag 2.0. With rewritten code and extended functional capabilities, we’ve made a substantial step in terms of our Ad Tag offering. If you’re integrated with us via Ad Tag (or are interested in doing so), we’ve got quite a few additions and improvements in store for you! Read more »
Maybe it’s the shine bouncing off of the orange lozenge. Or, it could be the pop of a lemon drop or the satisfying crinkle of a candy wrapper. Certainly, no one can argue that matching two color bombs and the resulting destruction of all the candy on the board is not deeply addicting…er, rewarding.
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The mobile advertising industry has and continues to experience tremendous growth. Thanks to some of the big social publishers like Facebook who have highlighted the amount of spend advertisers are allocating towards audiences on mobile globally. Similarly here at Smaato, we have seen tremendous growth where advertisers are also looking to capture audiences across mobile devices globally. This increased spend is not just in the social category but also in other major IAB categories. The beauty of advertising via programmatic technology is that it allows advertisers to buy the audiences they desire based on campaigns’ objectives globally. Read more »