Video Advertising on Mobile – Get Started with VAST

Posted by on March 23rd, 2015 | 0 Comments

Video Advertising on Mobile - Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop, we’ve adopted the Digital Video Ad Serving Template (VAST) standard for mobile to enable video advertising for all supporting Smaato partners! Here’s what you need to know:
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VIDEO: How to Set Up & Optimize Your Mobile Ad Inventory on SPX

Posted by on March 20th, 2015 | 0 Comments

After signing up for SPX, you can make money in minutes with Smaato’s default line item setup. To achieve even higher revenue, consider adding more inventory and then optimizing your setup. Watch this video to learn how to increase the performance of your mobile ad inventory on the Smaato Ad Exchange.


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Discover a Mobile Advertising First at Mobile World Congress 2015

Posted by on February 27th, 2015 | 0 Comments


March is coming in like a lion as Barcelona prepares to host the biggest annual event of the mobile industry – Mobile World Congress.

With over 85,000 attendees and more than 1,900 exhibitors, Mobile World Congress is by far the world’s largest gathering of the mobile ecosystem. Whether seeking out new opportunities, getting a sneak peek of the industry’s innovations or exchanging ideas on the latest mobile trends, the mobile industry’s leading players never miss this global event.

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Ad Tag v2.1 Available – Now Featuring Full Screen Mobile Ads

Posted by on February 19th, 2015 | 0 Comments

ad tag 2.1-blur

In the previous version of the Smaato Ad Tag (v2.0), the solution supported regular ads with a large variety of dimensions (small, medium and large) and formats (text, image and rich media). Starting today, Smaato’s Ad Tag solution has been updated to give mobile web developers additional ways to show ads on their mobile website pages via full screen, or “interstitial”, ads. Read more »

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