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Apple’s iPhone 6 Launch: What’s the Impact on Mobile Advertising?

Posted by on September 11th, 2014 | 0 Comments

Apple's image - Copy

Since the initial release of the first iPhone in 2007, Apple has managed to uphold an annual release cycle for new generations, and each release has managed to dwarf the preceding one. While Apple disappointed several fans and critics in 2013, with the overhauled version of 2012′s iPhone 5 having been unable to be on par with its competitor’s innovations at the time, they managed to please their stakeholders with the iPhone 6 – a bigger 4.7 inch display, NFC functionality, and a few other improvements are what Apple enthusiasts have been waiting for.

Now, the mobile app and advertising industry is facing a whole new dimension of possibilities – make sure to watch out for the following:

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New SDKs for Windows Phone 8.1 and Windows 8.1

Posted by on September 5th, 2014 | 1 Comment

Windows Phone 8.1

Announcing a major SDK update for Windows Phone, we now support XAML applications on Microsoft’s new Windows Phone 8.1 and Windows 8.1 platforms on phone, tablet and desktop!

Version 8.1 is the next iteration of Windows & Windows Phone, bringing desktop and phone closer together – and as the global leader in Windows Phone monetization, we’re happy to be the first company in the market to support it.

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Hamburg’s Mobile Ambassador

Posted by on August 8th, 2014 | 0 Comments

Petra Vorsteher

As_Ambassador, Internet entrepreneur Petra Vorsteher establishes alliances with corporations in San Francisco.

Hamburg. On one of the top floors of the Emporio-Tower, Petra Vorsteher admires the view that her staff will soon be able to enjoy. Rain is slightly blurring the city’s panorama today, but being based in the landmarked and elaborately refurbished former headquarters of Unilever Germany, is confirmation of being established – in Hamburg as well as in the economy of the Hamburg Metropolis. In September, the approximately 70 employees of Smaato’s Hamburg office will move from the Gerhofstrasse, near the Gänsemarkt, to the newly designed office space of the Emporio tower. “We’ll have room for over 100 employees”, says the internet company’s Co-Chief. Smaato will need that space – the company is rapidly growing. And most of the employees – internationally currently about 120 – are based in Hamburg.
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Smaato Closes a $25 Million Funding Round

Posted by on August 5th, 2014 | 0 Comments

Smaato Closes a $25 Million Funding Round

Smaato, the leading independent global mobile RTB ad exchange and SSP has received a seal of approval from one of Asia’s biggest media companies, the Singapore Press Holdings (SPH) group. SPH has joined as a strategic investor in Smaato’s latest funding round along with Aeris Capital, EDBI and other existing shareholders. SPH publishes more than 100 magazine titles in Singapore and the region with revenues of revenues of US$ 991m (S$ 1,239m) in 2013.
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