Smaato Blog » symbian http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Smaato Network: 5000+ Publisher & 7 Billion Ad Requests Per Month http://www.smaato.com/blog/2010/06/07/smaato-network/ http://www.smaato.com/blog/2010/06/07/smaato-network/#comments Mon, 07 Jun 2010 13:08:06 +0000 SMAATO http://www.smaato.com/blog/?p=1191 Smaato, the leading global optimizer for mobile advertising, announces that it now serves over 7 billion ad requests. During May a major milestone of 5,000 registered publishers was topped – and more than 40 ad networks are now connected to SOMA, our open mobile advertising platform.

USA (place of the Mobile Marketing Forum this week) is the leader in the global inventory of Smaato’s network that spans over 220 countries. The top region is Asia followed by EMEA.

Read the entire PR here, at Mobile Entertainment or at MobileMarketing.

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]]> http://www.smaato.com/blog/2010/06/07/smaato-network/feed/ 0 Smaato partners with Motally for Advanced Mobile Analytics! Cross platform offering for iPad, iPhone, Android and Mobile Internet http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/ http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/#comments Tue, 30 Mar 2010 16:00:12 +0000 SMAATO http://www.smaato.com/blog/?p=1112 MotallySmaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone, Android, Symbian, Windows Phone and other platforms.

“We are excited to partner with Smaato the leading global mobile ad network aggregation platform. Together with our analytics tool and Smaato’s SOMA platform, we enable mobile publishers to better analyze and monetize their mobile inventory”, stated John Forese, CEO of Motally.

The new Smaato Mobile Analytics features are incorporated into the SOMA platform that is easily integrated by registering at www.smaato.com/signup

Many app developers and mobile website publishers have serious issues to track the usage of their properties across different platforms. Smaato Advanced Mobile Analytics provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for iPhone, Android, Symbian and the upcoming iPad to maximize user experience and insights. In addition Smaato’s SOMA platform adds visibility and aggregated reporting across all major mobile ad networks worldwide.

“We are glad to partner with Motally on adding more value and insights for our mobile publisher and developer partners. By integrating Motally in the SOMA platform, we add additional free benefits to analyze usage behavior of apps and mobile websites“, stated Ragnar Kruse, CEO & Co-Founder, Smaato Inc.

Feature Overview:

- Sophisticated Dashboards: See mobile traffic at a glance or dive into traffic with detailed stats and charts
- Precise User/Visitor Analysis: Gain important insights on publisher’s users (location, device, carrier…)
- Detailed Traffic Tracking: Understand Usage Patterns of mobile inventory (click flow, top pages…)
- Customizable Events: Define specific events to track conversions or bugs, do A-B testing, etc.
- Easy Integration: SDKs and code snippets for apps and mobile websites make the magic happen in minutes
- Best in Class Monetization: Maximize publisher revenues through Smaato’s SOMA platform

Smaato analytics are now part of the SOMA platform and mobile publishers can sign up today to get better reporting for free as part of their SOMA registration at: www.smaato.com/signup

Download Full Release

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]]> http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/feed/ 1 Symbian Responds to Smaato releases the first Smaato Mobile Advertising Metrics http://www.smaato.com/blog/2010/01/19/symbian-smaato-metrics/ http://www.smaato.com/blog/2010/01/19/symbian-smaato-metrics/#comments Tue, 19 Jan 2010 14:29:28 +0000 SMAATO http://www.smaato.com/blog/?p=812 SymbianOne wrote:

As a reminder the report details the mobile advertising click through rates, indexed by operating systems, in which Symbian came out top – posting rates way above that of Apple and Android devices. The comment below outlines Symbian’s thoughts on the positive results of this report and what this means for the future of the mobile and developer industries:

“Naturally, it’s very encouraging to see Symbian excel in the click through rates – a statistic that certainly reinforces our leading position in the smartphone market. The high rate of click throughs will be in no small part to the flexibility and level and interaction available on our platform.

It is now critical that we do not rest on our laurels, but build on this momentum and strive towards our goal of making our platform completely open to the developer community, which will undoubtedly increase this flexibility and interaction. We believe that the future of mobile is indeed open, in order to instill creativity, foster innovation and ensure the developer community has the optimal platform to continue evolve the mobile phone at the rate we have experienced over the past ten years.”

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]]> http://www.smaato.com/blog/2010/01/19/symbian-smaato-metrics/feed/ 0 Smaato Metrics: Global Coverage http://www.smaato.com/blog/2010/01/14/smaato-metrics-global-coverage/ http://www.smaato.com/blog/2010/01/14/smaato-metrics-global-coverage/#comments Thu, 14 Jan 2010 14:18:01 +0000 SMAATO http://www.smaato.com/blog/?p=722

iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. (…) the numbers are for the all-important click-through rates on the various platforms. (…) with the average CTR on ads for all mobile platforms set to 100, Symbian led the way by far with a 161 score. This was followed by the iPhone (and iPod touch) with 119. Android? They’re way down the list with a 65. Only Palm and BlackBerry fared worse. (…)

Mobiele advertenties: iPhone-gebruikers niet meest fanatieke klikkers

Bij mobiele advertenties gaat het er vaak om, dat zoveel mogelijk mensen op een linkje klikken. Je zou misschien denken dat iPhone- en Android-gebruikers de meest fanatieke klikkers zijn, maar dat blijkt niet het geval. Uit gegevens van Smaato blijkt dat Symbian-bezitters veel vaker op mobiele advertenties klikken. Dat kan eraan liggen dat ze qua aantallen veruit in de meerderheid zijn. Maar in statistieken voor mobiel internetgebruik scoort Symbian gemiddeld veel lager dan iPhone en Android. Als je de gemiddelde CTR (click through rate) voor alle mobiele platformen op 100 zet, blijkt Symbian met 161 bovengemiddeld te scoren. De iPhone eniPod touch scoren ook bovengemiddeld. Wil je iets verkopen, dan kun je beter niet op Blackberry en Palm richten en eigenlijk ook niet op Android, want daar wordt opmerkelijk weinig geklikt. (…)

IPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

TechCrunch 14 hours ago

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. Now, I know what you’re thinking: that’s because Nokia, despite the buzz surrounding the sexier smartphone devices, remains the biggest mobile player in the world. But actually, the numbers are for the all-important click-through rates on the various platforms.

Mobile Ad Click Rates: Symbian Destroys iPhone

(via TechCrunch) When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android.

Smaato releases the first Smaato Mobile Advertising Metrics

Today, Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong.

Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android.

Smaato releases the first Smaato Mobile Advertising Metrics

Quattro Wireless (recently acquired by Apple) and Millennial Media are the top performing mobile ad networks in the USA according to the Smaato Metrics. Both ad networks performed equally with 83% fill rates for mobile publishers in the Smaato Network.

Smaato releases the first Smaato Mobile Advertising Metrics

Today, Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

Smaato releases the first Smaato Mobile Advertising Metrics

(…) “The Smaato Metrics provide key findings for the mobile advertising market: The performance of iPhone and iPod touch over the Android platform handsets is twice as good in regards to response rates (CTR). In regards to CTR, Symbian phones perform best and show twice as good performance over Feature Phones.” Ragnar Kruse, CEO of Smaato said.

Smaato releases the first Smaato Mobile Advertising Metrics

(…) “For mobile ad network performance, the Smaato Metrics show that the average worldwide fill rate is only 35%, which means that mobile publishers need multiple ad networks to monetize their inventory. Quattro Wireless and Millennial Media were the top performing ad networks in the US with a fill rate of 83% after optimization by Smaato – this demonstrated a very strong holiday season 2009 in Mobile Advertising,” Ragnar continued.

Mobile advertiser Smaato releases the first metrics report

Smaato is a mobile advertising network that optimises ads for a wide variety of networks, mobile devices and device OSs. That gives it the opportunity to gather a lot of data – and today, for the first tie, it has released a metrics report from that data. Let’s have a look!


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]]> http://www.smaato.com/blog/2010/01/14/smaato-metrics-global-coverage/feed/ 4 2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/ http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/#comments Thu, 07 Jan 2010 20:47:00 +0000 SMAATO http://www.smaato.com/blog/?p=691 Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for 2010.

The recent London discussion was recorded by Intruders.tv and you can see it here:

The Future of Mobile – Smaato Roundtable London from Smaato on Vimeo.

The thought leaders covered subjects such as what the future holds for mobile advertising, the significant acquisition activities in the industry (like Google’s deal with Admob followed by Apple’s acquisition of Quattro Wireless this week) and the difference between US and European VCs.

“Great content and apps are coming to phones by more and more developers from around the world, which will differentiate those apps further. One of the things we’re most excited about for 2010 is continuing to work with those great companies and helping them to monetize and standardize on advertising, so it’s a scalable business model across multiple countries and regions”, stated Smaato CEO & Co-Founder Ragnar Kruse.

Download the entire PR here.

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]]> http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/feed/ 1 How many apps do you think will hit the app stores in 2010?! http://www.smaato.com/blog/2009/12/17/poll/ http://www.smaato.com/blog/2009/12/17/poll/#comments Thu, 17 Dec 2009 14:46:09 +0000 SMAATO http://www.smaato.com/blog/?p=678 How many apps do you think will hit the app stores in 2010?!

How many apps do you think will hit the app stores in 2010?!
- 150.000
- 250.000
- 400.000
- 500.000
- 1.000.000

Vote at our facebook fan page here.

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