New iPhone OS 4.0 features allow for enhanced mobile advertising functions

Smaato Inc. the leading mobile ad optimization company announced today the new version of iSOMA SDK for iPad applications and mobile websites.

“There is a lot of excitement in the mobile publishing market about the iPad and new features in the upcoming iPhone OS 4.0 release. We are happy to continue our support for the iPhone platform and the iPad as the new addition to mobile device choices,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The iSOMA for iPad SDK will support multiple new ad formats including the universal ad package (UAP) of the iab – the online association that set the standards for the launch of the online advertising economy. In addition mobile ad formats of the MMA (Mobile Marketing Association) are supported as well, including new rich media banner formats that are emerging from Smaato’s 36 ad network partners.

Apple’s iPad is a hybrid mobile device that is expected to be heavily used to surf the web, consumer media apps as well as play with mobile entertainment offerings. First applications and media offerings from publishers of TIME, Wall Street Journal and the New York Times are using a blend of new innovative advertising formats that add multimedia functions, like video and sound.

Smaato Advanced Mobile Analytics will be included in the iPad SDK 1.0 and provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for the iPad to maximize user experience and insights.

Smaato will make the new iSOMA for iPad version available for free download with registration on the sign-up portal at www.smaato.com/signup

Read and download the entire PR here.

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Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato works with international ad networks, media companies, carriers, publishers and software developers for its cutting edge mobile advertising platform.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

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• Mobile Marketer Daily MWC News – Reported by Smaato CMO
• Hey! Smaato is Hiring!
• Smaato Metrics: Global Coverage
• Smaato Network: 5000+ Publisher & 7 Billion Ad Requests Per Month

“We are excited to partner with Smaato the leading global mobile ad network aggregation platform. Together with our analytics tool and Smaato’s SOMA platform, we enable mobile publishers to better analyze and monetize their mobile inventory”, stated John Forese, CEO of Motally.

The new Smaato Mobile Analytics features are incorporated into the SOMA platform that is easily integrated by registering at www.smaato.com/signup

Many app developers and mobile website publishers have serious issues to track the usage of their properties across different platforms. Smaato Advanced Mobile Analytics provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for iPhone, Android, Symbian and the upcoming iPad to maximize user experience and insights. In addition Smaato’s SOMA platform adds visibility and aggregated reporting across all major mobile ad networks worldwide.

“We are glad to partner with Motally on adding more value and insights for our mobile publisher and developer partners. By integrating Motally in the SOMA platform, we add additional free benefits to analyze usage behavior of apps and mobile websites“, stated Ragnar Kruse, CEO & Co-Founder, Smaato Inc.

Feature Overview:

- Sophisticated Dashboards: See mobile traffic at a glance or dive into traffic with detailed stats and charts
- Precise User/Visitor Analysis: Gain important insights on publisher’s users (location, device, carrier…)
- Detailed Traffic Tracking: Understand Usage Patterns of mobile inventory (click flow, top pages…)
- Customizable Events: Define specific events to track conversions or bugs, do A-B testing, etc.
- Easy Integration: SDKs and code snippets for apps and mobile websites make the magic happen in minutes
- Best in Class Monetization: Maximize publisher revenues through Smaato’s SOMA platform

Smaato analytics are now part of the SOMA platform and mobile publishers can sign up today to get better reporting for free as part of their SOMA registration at: www.smaato.com/signup

Download Full Release

Related Posts:

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• 2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable
• Smaato Launches iSOMA SDK for Apple iPad
• Smaato Mobile Advertising Award 2010! VC Partners and Nominees shortlist 2010 announced
• Smaato Adds Mobile Advertising to Alcatel-Lucent Developer APIs

iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. (…) the numbers are for the all-important click-through rates on the various platforms. (…) with the average CTR on ads for all mobile platforms set to 100, Symbian led the way by far with a 161 score. This was followed by the iPhone (and iPod touch) with 119. Android? They’re way down the list with a 65. Only Palm and BlackBerry fared worse. (…)

Mobiele advertenties: iPhone-gebruikers niet meest fanatieke klikkers

Bij mobiele advertenties gaat het er vaak om, dat zoveel mogelijk mensen op een linkje klikken. Je zou misschien denken dat iPhone- en Android-gebruikers de meest fanatieke klikkers zijn, maar dat blijkt niet het geval. Uit gegevens van Smaato blijkt dat Symbian-bezitters veel vaker op mobiele advertenties klikken. Dat kan eraan liggen dat ze qua aantallen veruit in de meerderheid zijn. Maar in statistieken voor mobiel internetgebruik scoort Symbian gemiddeld veel lager dan iPhone en Android. Als je de gemiddelde CTR (click through rate) voor alle mobiele platformen op 100 zet, blijkt Symbian met 161 bovengemiddeld te scoren. De iPhone eniPod touch scoren ook bovengemiddeld. Wil je iets verkopen, dan kun je beter niet op Blackberry en Palm richten en eigenlijk ook niet op Android, want daar wordt opmerkelijk weinig geklikt. (…)

IPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

TechCrunch 14 hours ago

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. Now, I know what you’re thinking: that’s because Nokia, despite the buzz surrounding the sexier smartphone devices, remains the biggest mobile player in the world. But actually, the numbers are for the all-important click-through rates on the various platforms.

Mobile Ad Click Rates: Symbian Destroys iPhone

(via TechCrunch) When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android.

Smaato releases the first Smaato Mobile Advertising Metrics

Today, Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong.

Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android.

Smaato releases the first Smaato Mobile Advertising Metrics

Quattro Wireless (recently acquired by Apple) and Millennial Media are the top performing mobile ad networks in the USA according to the Smaato Metrics. Both ad networks performed equally with 83% fill rates for mobile publishers in the Smaato Network.

Smaato releases the first Smaato Mobile Advertising Metrics

Today, Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

Smaato releases the first Smaato Mobile Advertising Metrics

(…) “The Smaato Metrics provide key findings for the mobile advertising market: The performance of iPhone and iPod touch over the Android platform handsets is twice as good in regards to response rates (CTR). In regards to CTR, Symbian phones perform best and show twice as good performance over Feature Phones.” Ragnar Kruse, CEO of Smaato said.

Smaato releases the first Smaato Mobile Advertising Metrics

(…) “For mobile ad network performance, the Smaato Metrics show that the average worldwide fill rate is only 35%, which means that mobile publishers need multiple ad networks to monetize their inventory. Quattro Wireless and Millennial Media were the top performing ad networks in the US with a fill rate of 83% after optimization by Smaato – this demonstrated a very strong holiday season 2009 in Mobile Advertising,” Ragnar continued.

Mobile advertiser Smaato releases the first metrics report

Smaato is a mobile advertising network that optimises ads for a wide variety of networks, mobile devices and device OSs. That gives it the opportunity to gather a lot of data – and today, for the first tie, it has released a metrics report from that data. Let’s have a look!

Related Posts:

• Smaato Network: 5000+ Publisher & 7 Billion Ad Requests Per Month
• 2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable
• Smaato partners with Motally for Advanced Mobile Analytics! Cross platform offering for iPad, iPhone, Android and Mobile Internet
• Smaato Launches iSOMA SDK for Apple iPad
• Smaato is Hiring! Join Our Family!

Hint: Smaato is scheduled to release a new version of iSOMA Version 3.0 in August – Beta testers interested in the code please send an email to: .

A few lines of today’s iPhone Developer Tips post:

This service [SOMA Platform] is unique in that it provides a means to simplify ad management across a range of ad networks.

Put another way, you can publish ads from a number of ad sources within your iPhone applications using one set of code. Speaking from experience in working with ad engines and other third-party plug-ins and tools, I’m always one for integration if it makes for less code to manage.

As shown in the figure below, SOMA provides a one-stop shop for publishing ads across a range of ad engines. SOMA manages the backend connection to the ad networks, offering consolidated reporting as well. (…)

Read the entire post here.

We would like to thank John Muchow, iPhoneDeveloperTips.com Author and CTO of 3 Sixty Software.

Related Posts:

• Smaato Launches iSOMA SDK for Apple iPad
• Smaato is Hiring! Join Our Family!
• Smaato partners with Motally for Advanced Mobile Analytics! Cross platform offering for iPad, iPhone, Android and Mobile Internet
• Smaato Metrics: Global Coverage
• New features for SOMA Platform

The SOMA dashboard for publishers is easy to use and gives you an intuitive access to all the data you need. We are constantly working on improvements to provide you with the most important information for your ad inventory.

As you know SOMA aggregates multiple leading ad networks worldwide and therefore you receive the highest fillrate with the highest available price in real time in each market.

The latest feature of the dashboard is an anonymous ad network breakdown for each country. This gives you the possibility to compare the performance of single ad networks in every country and gives you an idea of the individual fill rates.

SOMA SUPPORTS AD SERVER BEACONS:

Like the online advertising market several years ago the mobile advertising market starts demanding trusted parties to validate traffic, data and performance. Beacons or so called tracking pixels help to count the view of the advertisers ad via a third party and to double check ad server delivery in order to prevent fraud.

Smaato takes the initiative to provide market transparency. Even though it is not widely implemented yet with all ad networks, SOMA today already supports the integration of beacons from any ad server. Supported beacon technologies today include Microsoft Atlas, Eyeblaster, Quattro Wireless and OpenX – with more to come. An updated SOMA Server API documentation will be available shortly.

Related Posts:

• Smaato Launches iSOMA SDK for Apple iPad
• Smaato is Hiring! Join Our Family!
• Smaato partners with Motally for Advanced Mobile Analytics! Cross platform offering for iPad, iPhone, Android and Mobile Internet
• Smaato Metrics: Global Coverage
• Smaato sponsors ‘iPhone Developer Tips’