GoMo News: Mobile ad networks tend to report excitedly what their monthly impressions are, and how many clients they serve. But there’s another factor to consider: how hard do they work, and with what resources? If you check company size and investment, some interesting facts arise. What’s
08.16.2010 | Ad Networks, Mobile Advertising, Smaato | SMAATO
Smaato published a new whitepaper on the mobile advertising ecosystem. Download the free whitepaper here: www.smaato.com/whitepaper. This whitepaper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising m
08.16.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Publishers, Smaato | SMAATO
METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the
08.12.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Smaato | SMAATO
On the occasion of our latest funding round, Ragnar Kruse, CEO and co-founder of Smaato Inc., gave an interview to Mobile Marketer. Brands to dedicate 15-20 percent of digital spend to mobile: Smaato CEO By Dan Butcher In the wake of receiving $4.5 million of Series B funding, mobile
Mobile Ad Firm Smaato Raises $4.5 Million Second Round VC Funds Redwood Shores, California and Germany-based mobile ad firm Smaato has closed a healthy-looking $4.5 million (£2.7 million) second round of VC funding led by Aeris Capital and joined by an unnamed partners and existing shareholde
