Smaato Blog » Ragnar Kruse http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Smaato Mobile Advertising Award 2010! Now Open for Global Entries http://www.smaato.com/blog/2010/06/17/smaato-award/ http://www.smaato.com/blog/2010/06/17/smaato-award/#comments Thu, 17 Jun 2010 16:29:10 +0000 SMAATO Derek Kerton]]> Frederic Lardinois]]> http://www.smaato.com/blog/?p=1200 Smaato Mobile Advertising Award 2010

Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announces the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows Phone, Samsung Bada, Symbian, RIM, mobile websites, branded games & apps and best mobile campaign. Entry and participation is free and more information is provided at www.smaato.com/award.

Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VC’s at partner level.

Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.

“The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is”, stated Rich Wong, VC partner at Accel.

“The Smaato Award is a very well thought through package: not just the very welcome PR and profile that it confers, but also the very valuable presence at MWC and VC contacts that proved to be excellent introductions”, stated Mark Curtis, CEO of Flirtomatic (one of the Smaato Award winners 2009).

“We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The Smaato Award 2010 features a world-class jury of leading influencers in the mobile community:

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]]> http://www.smaato.com/blog/2010/06/17/smaato-award/feed/ 1 Smaato partners with Motally for Advanced Mobile Analytics! Cross platform offering for iPad, iPhone, Android and Mobile Internet http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/ http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/#comments Tue, 30 Mar 2010 16:00:12 +0000 SMAATO http://www.smaato.com/blog/?p=1112 MotallySmaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone, Android, Symbian, Windows Phone and other platforms.

“We are excited to partner with Smaato the leading global mobile ad network aggregation platform. Together with our analytics tool and Smaato’s SOMA platform, we enable mobile publishers to better analyze and monetize their mobile inventory”, stated John Forese, CEO of Motally.

The new Smaato Mobile Analytics features are incorporated into the SOMA platform that is easily integrated by registering at www.smaato.com/signup

Many app developers and mobile website publishers have serious issues to track the usage of their properties across different platforms. Smaato Advanced Mobile Analytics provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for iPhone, Android, Symbian and the upcoming iPad to maximize user experience and insights. In addition Smaato’s SOMA platform adds visibility and aggregated reporting across all major mobile ad networks worldwide.

“We are glad to partner with Motally on adding more value and insights for our mobile publisher and developer partners. By integrating Motally in the SOMA platform, we add additional free benefits to analyze usage behavior of apps and mobile websites“, stated Ragnar Kruse, CEO & Co-Founder, Smaato Inc.

Feature Overview:

- Sophisticated Dashboards: See mobile traffic at a glance or dive into traffic with detailed stats and charts
- Precise User/Visitor Analysis: Gain important insights on publisher’s users (location, device, carrier…)
- Detailed Traffic Tracking: Understand Usage Patterns of mobile inventory (click flow, top pages…)
- Customizable Events: Define specific events to track conversions or bugs, do A-B testing, etc.
- Easy Integration: SDKs and code snippets for apps and mobile websites make the magic happen in minutes
- Best in Class Monetization: Maximize publisher revenues through Smaato’s SOMA platform

Smaato analytics are now part of the SOMA platform and mobile publishers can sign up today to get better reporting for free as part of their SOMA registration at: www.smaato.com/signup

Download Full Release

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]]> http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/feed/ 1 Smaato @ Mobile World Congress 2010 Barcelona http://www.smaato.com/blog/2010/02/12/smaato-mwc/ http://www.smaato.com/blog/2010/02/12/smaato-mwc/#comments Fri, 12 Feb 2010 16:32:35 +0000 SMAATO http://www.smaato.com/blog/?p=922 Smaato at Mobile World Congress 2010

Please join us at Mobile World Congress 2010 Barcelona, February 15-18 to learn about Smaato’s Mobile Ad Optimization Platform and all it’s benefits for mobile publishers/developers and mobile ad networks.

Meet us at Booth 7C38, Hall 7

Smaato Team @MWC 2010:

Ragnar Kruse
CEO & Co-Founder

Harald Neidhardt
CMO & Co-Founder

Petra Vorsteher
EVP Strategic Alliances & Co-Founder

Joerg Anhalt
Senior Vice President
Mobile Publishers Development & Monetization

Meet also:
Robert Guenther (Manager Partner Development), Yoko Nakagawa (Director of Strategic Alliances), Kedric Van de Carr (Director Publisher Development & Monetization), Miriam Hoppe (Marketing Manager) and Johannes Heinze (Product Manager).

PS: If you want to join our excellent team click here.

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About Smaato
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators.

Smaato’s SOMA mobile advertising platform aggregates more than 35 mobile ad networks worldwide and optimizes mobile advertising revenues according to automated rules overseen by an experienced ad operations team. More than 2500 publishers have signed up with Smaato as a partner to monetize their content in 215+ countries and Smaato is managing 4 billion ad requests per month.

SOMA’s unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

www.smaato.com

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]]> http://www.smaato.com/blog/2010/02/12/smaato-mwc/feed/ 1 2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/ http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/#comments Thu, 07 Jan 2010 20:47:00 +0000 SMAATO http://www.smaato.com/blog/?p=691 Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for 2010.

The recent London discussion was recorded by Intruders.tv and you can see it here:

The Future of Mobile – Smaato Roundtable London from Smaato on Vimeo.

The thought leaders covered subjects such as what the future holds for mobile advertising, the significant acquisition activities in the industry (like Google’s deal with Admob followed by Apple’s acquisition of Quattro Wireless this week) and the difference between US and European VCs.

“Great content and apps are coming to phones by more and more developers from around the world, which will differentiate those apps further. One of the things we’re most excited about for 2010 is continuing to work with those great companies and helping them to monetize and standardize on advertising, so it’s a scalable business model across multiple countries and regions”, stated Smaato CEO & Co-Founder Ragnar Kruse.

Download the entire PR here.

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]]> http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/feed/ 1 All About Symbian: Interview with Smaato’s CEO http://www.smaato.com/blog/2009/12/16/allaboutsymbian-ceo/ http://www.smaato.com/blog/2009/12/16/allaboutsymbian-ceo/#comments Wed, 16 Dec 2009 09:43:16 +0000 SMAATO http://www.smaato.com/blog/?p=668 Smaato’s CEO interview with Steve Litchfield from AllAboutSymbian.com.

“Smaato are a name you’ve probably never heard of – even if you’re a developer. Yet, if the latter, it’s a name that should be w ell and truly on your radar – they tower over even AdMob – Smaato serve up over 3 billion ads each month, in both mobile applications and in mobile web sites. I found all this out when I interviewed Ragnar Kruse, Smaato’s founder and serial entrepreneur, a few days ago in London.”

See the original article at AllAboutSymbian.com here.

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]]> http://www.smaato.com/blog/2009/12/16/allaboutsymbian-ceo/feed/ 2 Mobile Marketer Interview: Brands to dedicate 15-20 percent of digital spend to mobile http://www.smaato.com/blog/2009/12/04/brands-to-dedicate-15-20-percent-of-digital-spend-to-mobile-smaato-ceo/ http://www.smaato.com/blog/2009/12/04/brands-to-dedicate-15-20-percent-of-digital-spend-to-mobile-smaato-ceo/#comments Fri, 04 Dec 2009 13:53:21 +0000 SMAATO http://www.smaato.com/blog/?p=625 On the occasion of our latest funding round, Ragnar Kruse, CEO and co-founder of Smaato Inc., gave an interview to Mobile Marketer.


Brands to dedicate 15-20 percent of digital spend to mobile: Smaato CEO

By Dan Butcher

In the wake of receiving $4.5 million of Series B funding, mobile advertising company Smaato Inc. is optimistic about the state of the mobile industry.

Aeris Capital led the $4.5 million institutional round of funding, with an undisclosed partner and existing shareholders also participating. The capital will be used to hire new employees and to grow the company’s global presence.

“Similar to the acquisition of AdMob by Google, what we see is that mobile has picked up much stronger and has been validated as a market,” said Ragnar Kruse, founder/CEO of Smaato, Hamburg, Germany. “Last month we served more than 3 billion ad requests within our network, which we’ve built to 1,000 publishers, compared to 100 at the beginning of the year.

“Last year we had the crisis starting, and the question is now ‘What do we see coming?’” he said. “We see a hot Q4—we are very bullish about next year.

“Mobile advertising has proven that it’s not just experimental anymore, therefore we see more and more companies with mobile as a dedicated budget—in 2010 brands will dedicate 15-to-20 percent of their digital spend to mobile, depending on the country and the region.”

(…)

Smaato claims that its mobile advertising optimization and mediation platform can deliver ads in 215 countries across the mobile Web and within applications. This new round of funding will help Smaato further expand its network of 33 ad networks, according to Mr. Kruse. The mobile advertising market is growing rapidly and it has proved to be a profitable business even in recessionary periods.

Mr. Kruse said that Smaato has seen mobile advertising increase dramatically over the past 12 months. “Mobile has specifics that don’t necessarily translate easily from digital to mobile such as managing latencies and response times to still deliver a good user experience on mobile,” Mr. Kruse said. “For mobile, an international presence is important—as soon as you have great content, a great app, the content travels internationally very fast, so if you have a great app on the iPhone, you also need international coverage if you want to monetize it via advertising.

“Our growth strategy is clearly building out our international footprint and hiring more people,” he said. “We have offices in Hamburg, Germany, Redwood Shores, California, as well as Boston, Montreal and Singapore. “We see big growth and take-up in Europe and Asia, where we already have a lot of business, and we want to improve what we’re seeing there by being closer to those customers and expanding our international footprint.”

Read the whole article by Dan Butcher on mobilemarketer.com


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]]> http://www.smaato.com/blog/2009/12/04/brands-to-dedicate-15-20-percent-of-digital-spend-to-mobile-smaato-ceo/feed/ 2 Smaato Funding News Global Coverage http://www.smaato.com/blog/2009/12/03/smaato-funding-news-global-coverage/ http://www.smaato.com/blog/2009/12/03/smaato-funding-news-global-coverage/#comments Thu, 03 Dec 2009 16:23:48 +0000 SMAATO http://www.smaato.com/blog/?p=532

Mobile Ad Firm Smaato Raises $4.5 Million Second Round VC Funds

Redwood Shores, California and Germany-based mobile ad firm Smaato has closed a healthy-looking $4.5 million (£2.7 million) second round of VC funding led by Aeris Capital and joined by an unnamed partners and existing shareholders.

Mobile ad company Smaato raises $4.5M

Smaato, a company that helps mobile publishers optimize their ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple other networks. Chief executive and co-founder Ragnar Kruse said Smaato is particularly popular among publishers who are trying to reach an international audience. Delivering advertising overseas involves big challenges, such as serving ads without long-distance delays. Smaato serves those ads from a local network over there.

Smaato Secures $4.5m

Mobile advertising firm Smaato has closed its second institutional round of funding. Aeris Capital led the $4.5 million (£2.7 million) round, with an undisclosed partner and existing shareholders also participating. The company says the money will be used to grow its global presence.

Mobile ad company Smaato raises $4.5M

Smaato, a company that helps mobile publishers optimize their ads, has raised $4.5 million in a second round of funding. The company isn’t a  mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple other networks.

Mobile Ad Company Smaato Raises $4.5M

(…) Chief executive and co-founder Ragnar Kruse said Smaato is particularly popular among publishers who are trying to reach an international audience. Delivering advertising overseas involves big challenges, such as serving ads without long-distance delays. Smaato serves those ads from a local network over there.

Mobile Ad Company Smaato Raises $4.5M

Smaato, a company that helps mobile publishers optimize their mobile ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple networks.

Mobile Ad Network Optimiser Smaato Raises $4.5 Million In Funding

It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser in Europe, announced yesterday that it had secured $4.5 million in a second round of funding. The company has now thirty-three ad networks on its optimisation platform.

Like the display yield optimizers, currently working heard to win business from Europe’s top-tier publishers, Smaato are positioning themselves as the mobile ad platform that can better monetise international traffic.

Mobile Ad Company Smaato Raises $4.5M

Smaato, a company that helps mobile publishers optimize their mobile ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple networks.

Mobile Advertising Pioneer Smaato Closes $4.5M Financing Round

Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating.

Mobile Advertising Pioneer Smaato Closes $4.5M Financing Round

Leading Mobile Ad Optimizer for Mobile Web & Mobile Applications

Redwood Shores, California: December, 3 2009: Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating. The capital will be used to grow the company’s leadership position as the largest mobile advertising optimizer, and to grow its global presence.


http://www.horizont.net/gif/layout/horizont.png

Frisches Geld: Smaato will weltweit expandieren

Smaato hat eine weitere Finanzspritze bekommen. Der Anbieter mobiler Werbung erhält vom Investor Aeris Capitalsowie einem weiteren nicht genannten Partner und den existierenden Anteilseignern insgesamt 4,5 Millionen US-Dollar. Durch die Finanzierung soll die Position von Smaato weiter ausgebaut und die internationale Präsenz gestärkt werden.

Smaato beansprucht Führungsrolle im Mobile Marketing

3.12.2009 ( JvR) – Smaato, der internationale Optimierer für mobiler Werbung, gab heute den Abschluss seiner zweiten institutionellen Finanzierungsrunde bekannt. Hauptinvestor dieser Runde über 4,5 Millionen US-Dollar ist aeris CAPITAL. Die Finanzierung soll genutzt werden, um die Führungsposition des Unternehmens als größter globaler Anbieter optimierter mobiler Werbung weiter auszubauen und die internationale Präsenz weiter zu verstärken.

Mobile-Advertiser Smaato schließt Finanzierungsrunde über 4,5 Mio. Dollar ab

Der Mobile-Advertiser Smaato gab den Abschluss seiner zweiten institutionellen Finanzierungsrunde bekannt. Hauptinvestor dieser B-Runde über 4,5 Millionen US-Dollar ist aeris CAPITAL, neben einem nicht genannten Partner und den existierenden Anteilseignern. Das Jahr 2009 scheint ein Mobile-Jahr zu sein.

Mobile ad company Smaato raises $4.5M

Smaato, a company that helps mobile publishers optimize their ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple other networks.

4,5 Millionen US-Dollar für Smaato

Hauptinvestor dieser zweiten institutionellen Finanzierungsrunde über 4,5 Millionen US-Dollar ist aeris Capital. Die Finanzierung soll genutzt werden, um die Positionierung als globaler Anbieter optimierter mobiler Werbung auszubauen und die internationale Präsenz zu verstärken.

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]]> http://www.smaato.com/blog/2009/12/03/smaato-funding-news-global-coverage/feed/ 1 Smaato Closes $4.5M Financing Round http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/ http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/#comments Thu, 03 Dec 2009 09:20:21 +0000 SMAATO http://www.smaato.com/blog/?p=522 Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating. The capital will be used to grow the company’s leadership position as the largest mobile advertising optimizer, and to grow its global presence.

“Our mission is to give mobile publishers a dependable mobile advertising solution for their worldwide inventory to maximize mobile revenues. We provide an innovative mobile advertising optimization and mediation platform that can deliver ads in 215+ countries for mobile web and apps. This new round of funding will help us further expand our network of now 33 ad networks globally and continue to provide the best possible choice and service to our customers. We have recently opened our Singapore presence and as a result of the funding we will continue to strengthen our position in other regions”, stated Ragnar Kruse, CEO and Co-Founder of Smaato.

More than 1000 publishers have signed up with Smaato as a partner to monetize their content so far and Smaato is managing close to 3 billion ad requests per month. Mobile publishers, mobile developers, ad networks and operators partner with Smaato to maximize mobile advertising with aggregation of multiple leading ad networks worldwide. Working with mobile ad networks on a global scale, Smaato has a unique offering to the market: relevant local ads combined globally in a single sign-up process at www.smaato.com.

“The mobile advertising market is growing rapidly and it has proved to be a profitable business even in recessionary periods. In fact, we have seen mobile advertising increase dramatically over the past 12 months. We see enormous potential to grow the business and our geographical offering,” continued Mr. Kruse.

“As demand increases worldwide for mobile advertising solutions, we see Smaato as the pioneer in the space, capable of leading a true change in the market. As investors, we’re excited to work with the experienced Smaato team who are at the forefront of what we believe will be a huge and beneficial shift for both consumers and mobile companies alike.” stated Uwe Feuersenger, CEO of aeris CAPITAL.

For further information visit DigitalBeat article:

DigitalBeat

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]]> http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/feed/ 5 Smaato Mobile Advertising Award: Nominees shortlist 2009 announced http://www.smaato.com/blog/2009/10/08/smaato-award-nominees/ http://www.smaato.com/blog/2009/10/08/smaato-award-nominees/#comments Thu, 08 Oct 2009 17:39:44 +0000 SMAATO http://www.smaato.com/blog/?p=392 Smaato Mobile Advertising Award 2009Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the Nominees for the Smaato Mobile Advertising Award 2009. Publishers have until the closing of CTIA San Diego, Friday October 9, to add their cool app or website to the growing list.

The list of Nominees so far can be found here.

“The variety of the nominees to the forthcoming Smaato Awards shows the impressive innovation happening with mobile apps and websites across the globe. It’s going to be a really difficult job for the judges to decide on a winner from the forthcoming finalists with such a great selection of companies.”, said Ragnar Kruse, CEO & Co-Founder of Smaato.

The jury members are: Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Tsirulnik (Mobile Marketer), James Cameron (Camerjam), Jim Cook (MobiAdNews), Jörg Sievert (SAP Ventures), Kei Shimada (Infinita), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (BVDW), Matthäus Krzykowski (Venture Beat), Matthew Snyder (ADObjects), Michelle Sklar (bnetTV), Peggy Anne Salz (MSearchGroove), Ragnar Kruse (Smaato), Rudy De Waele (mTrends), Tim Green (Mobile Entertainment), Tomi Ahonen (Author), Trey Harvin (mobiThinking).

Download the PR here.

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]]> http://www.smaato.com/blog/2009/10/08/smaato-award-nominees/feed/ 0 Winner of Smaato Award 2008 Lands Carrier Deal http://www.smaato.com/blog/2009/10/07/dialplus-lands-carrier-deal/ http://www.smaato.com/blog/2009/10/07/dialplus-lands-carrier-deal/#comments Wed, 07 Oct 2009 10:21:00 +0000 SMAATO http://www.smaato.com/blog/?p=377 Smaato Award 2008DialPlus, the winner of Smaato’s Mobile Advertising Award in 2008 – a competition to search for the most innovative ad-enabled mobile content and applications – has released their first commercial DialPlus application, which is now available via T-Mobile USA’s web2go service on a variety of Windows Mobile and Blackberry Smartphones. A free downloadable version of their application can also be downloaded from the DialPlus website starting next week.

DialPlus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over.

Congratulations DialPlus. We are proud that the winner of the first Smaato Award has been so successful with T-Mobile and that it is the first Smaato ad-enabled application to be rolled-out on deck with a major US carrier. The idea of this competition is to give young mobile start-ups global recognition and visibility with VC’s and the media as well as providing introductions to key influencers in the industry – it clearly helped last year and we hope that this year’s winner will be equally as successful as DialPlus, said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

We were honored to be selected by the judges as the winner of the Smaato Mobile Advertising Award 2008. This was a strong validation of the DialPlus product vision that incorporated mobile advertising and winning the competition opened many doors for funding and business opportunities, said Lisa LeVasseur, CEO of DialPlus.

Read the entire PR here.

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]]> http://www.smaato.com/blog/2009/10/07/dialplus-lands-carrier-deal/feed/ 0