Smaato Blog » MSEARCHGroove http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Smaato Mobile Advertising Award 2010! Now Open for Global Entries http://www.smaato.com/blog/2010/06/17/smaato-award/ http://www.smaato.com/blog/2010/06/17/smaato-award/#comments Thu, 17 Jun 2010 16:29:10 +0000 SMAATO Derek Kerton]]> Frederic Lardinois]]> http://www.smaato.com/blog/?p=1200 Smaato Mobile Advertising Award 2010

Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announces the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows Phone, Samsung Bada, Symbian, RIM, mobile websites, branded games & apps and best mobile campaign. Entry and participation is free and more information is provided at www.smaato.com/award.

Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VC’s at partner level.

Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.

“The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is”, stated Rich Wong, VC partner at Accel.

“The Smaato Award is a very well thought through package: not just the very welcome PR and profile that it confers, but also the very valuable presence at MWC and VC contacts that proved to be excellent introductions”, stated Mark Curtis, CEO of Flirtomatic (one of the Smaato Award winners 2009).

“We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The Smaato Award 2010 features a world-class jury of leading influencers in the mobile community:

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]]> http://www.smaato.com/blog/2010/06/17/smaato-award/feed/ 1 PODCAST: Smaato Mobile Advertising Award Winners Aloqa, Waze & Yoose http://www.smaato.com/blog/2010/02/15/podcast/ http://www.smaato.com/blog/2010/02/15/podcast/#comments Mon, 15 Feb 2010 11:32:55 +0000 SMAATO http://www.smaato.com/blog/?p=936

MSEARCHGroove recorded a serie of podcasts on Smaato Mobile Advertising Award winners: Aloqa, Waze and Yoose.

MSEARCHGroove wrote:

Mobile advertising, location services couponing and crowd-sourcing are just a few of the hot topics we cover in exclusive interviews with the CEOs of Aloqa, Waze, and Yoose, companies that won the prestigious Smaato Mobile Advertising Award 2009.

In this series – a collaboration between MSG and Smaato, a mobile ad optimizer and mobile advertising company – the companies speak out on key mobile advertising trends and what we can likely expect from MWC this week. They also comment on the meetings with eight top-notch VCs – introductions that are a big part of the Smaato Award.

By way of background, the winners were chosen in October by a world-class jury of leading influencers of the mobile community. With about 250 nominees and registrations from all corners of the world, it was tough to choose from such a diverse range of apps and content from a mix of cultures and ethnicities. The good news is mobile advertising innovation and good ideas are percolating around the world in countries such as Brazil, Africa and India. It’s an industry unlikely to be dominated by the usual suspects.

As mobile author and authority Tomi Ahonen put it in a press statement at the time: “I was very impressed by the very high level of quality of the entrants to the Smaato awards and in particular how many of the services have achieved considerable commercial success, wide adoption and use.”

See the entire and listen to MSEARCHGroove podcasts with:

Sangeev Agrawal
CEO of Aloqa

Noam Bardin
CEO of Waze

Christian Geissendoerfer
CEO of Yoose

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]]> http://www.smaato.com/blog/2010/02/15/podcast/feed/ 0 MSEARCHGroove : Smaato is a Giant in Mobile Advertising http://www.smaato.com/blog/2009/02/27/msearchgroove-smaato-is-a-giant-in-mobile-advertising/ http://www.smaato.com/blog/2009/02/27/msearchgroove-smaato-is-a-giant-in-mobile-advertising/#comments Fri, 27 Feb 2009 17:34:33 +0000 SMAATO http://www.smaato.com/blog/?p=135 smaato-award

Msearchgroove’s lead analyst Peggy Anne Salz featured Smaato and other companies in her review about Mobile World Congress 2009 in Barcelona. She enjoyed the Smaato Award reception and counts Smaato within some giants in mobile advertising with ties to Germany. Although we slightly disagree with her notion Germany is a sleeping giant for mobile, there are some companies with German engineering that make already a dent in the global mobile economy. That’s how we see Netbiscuits for example and Silicon Valley headquartered Smaato Inc. as well ;-)

Thanks Peggy                                                                                                                                        msearchgroove

Here is the full story.

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