Smaato Blog » Mobile Revenue http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Smaato Closes $4.5M Financing Round http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/ http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/#comments Thu, 03 Dec 2009 09:20:21 +0000 SMAATO http://www.smaato.com/blog/?p=522 Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating. The capital will be used to grow the company’s leadership position as the largest mobile advertising optimizer, and to grow its global presence.

“Our mission is to give mobile publishers a dependable mobile advertising solution for their worldwide inventory to maximize mobile revenues. We provide an innovative mobile advertising optimization and mediation platform that can deliver ads in 215+ countries for mobile web and apps. This new round of funding will help us further expand our network of now 33 ad networks globally and continue to provide the best possible choice and service to our customers. We have recently opened our Singapore presence and as a result of the funding we will continue to strengthen our position in other regions”, stated Ragnar Kruse, CEO and Co-Founder of Smaato.

More than 1000 publishers have signed up with Smaato as a partner to monetize their content so far and Smaato is managing close to 3 billion ad requests per month. Mobile publishers, mobile developers, ad networks and operators partner with Smaato to maximize mobile advertising with aggregation of multiple leading ad networks worldwide. Working with mobile ad networks on a global scale, Smaato has a unique offering to the market: relevant local ads combined globally in a single sign-up process at www.smaato.com.

“The mobile advertising market is growing rapidly and it has proved to be a profitable business even in recessionary periods. In fact, we have seen mobile advertising increase dramatically over the past 12 months. We see enormous potential to grow the business and our geographical offering,” continued Mr. Kruse.

“As demand increases worldwide for mobile advertising solutions, we see Smaato as the pioneer in the space, capable of leading a true change in the market. As investors, we’re excited to work with the experienced Smaato team who are at the forefront of what we believe will be a huge and beneficial shift for both consumers and mobile companies alike.” stated Uwe Feuersenger, CEO of aeris CAPITAL.

For further information visit DigitalBeat article:

DigitalBeat

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]]> http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/feed/ 5 Mobile Advertising Shines in Dark Times http://www.smaato.com/blog/2009/07/30/mobile-advertising-shines-in-dark-times/ http://www.smaato.com/blog/2009/07/30/mobile-advertising-shines-in-dark-times/#comments Thu, 30 Jul 2009 12:11:23 +0000 SMAATO http://www.smaato.com/blog/?p=325 According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.

However, mobile advertising is going the other direction – UP.

MAGNA projections show mobile advertising revenues growing 36% to $229 million in 2009, and to $409 million in 2011.

eMarketer.com

Read the entire article at eMarketer here.

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