Smaato published a new whitepaper on the mobile advertising ecosystem. Download the free whitepaper here: www.smaato.com/whitepaper. This whitepaper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising m
08.16.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Publishers, Smaato | SMAATO
Reported by Harald Neidhardt, CMO & Co-Founder of Smaato Inc. Coming down to Austin Texas in the middle of March is a great break from the usual trade shows – and especially the weather lately in New York, Europe or the Valley. Greeted by a refreshing 77° F (25° C) the City of Austin is kind
03.17.2010 | Mobile Advertising, Mobile Marketing, Smaato Events | SMAATO
On the occasion of our latest funding round, Ragnar Kruse, CEO and co-founder of Smaato Inc., gave an interview to Mobile Marketer. Brands to dedicate 15-20 percent of digital spend to mobile: Smaato CEO By Dan Butcher In the wake of receiving $4.5 million of Series B funding, mobile
Mobile Ad Firm Smaato Raises $4.5 Million Second Round VC Funds Redwood Shores, California and Germany-based mobile ad firm Smaato has closed a healthy-looking $4.5 million (£2.7 million) second round of VC funding led by Aeris Capital and joined by an unnamed partners and existing shareholde
Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating. The capital will be used to
12.3.2009 | Mobile Advertising, Press Release, Smaato | SMAATO
mobileStorm wrote: In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. When faced with smaller budgets, mobile provides the highest ROI of any marketing ch
Smaato is proud to be an active member of the MMA and the global Mobile Advertising Committee and also helped activly to publish a German version of the new Guidelines now available through the MMA Germany (represented by partner association BVDW and its mobile working group) here is the full releas
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. However, mobile advertising is going the other direction - UP. MAGNA projections show mobile advertising revenues growing 36% to $229 million in 2009, a
