Smaato published a new whitepaper on the mobile advertising ecosystem. Download the free whitepaper here: www.smaato.com/whitepaper. This whitepaper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising m
08.16.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Publishers, Smaato | SMAATO
Smaato Inc., the leading mobile advertising and optimization platform company, celebrates its 5th year announcing that it now serves over 16 billion ad requests per months in its global network of more than 7,000 registered publishers. Smaato Inc. was incorporated August 18, 2005. “We started
"We were blessed to get Petra Vorsteher, Co-Founder and VP of Smaato for today’s Female Friday feature. Petra has had an extremely distinguished career in mobile marketing, and was central to making Smaato one of the biggest players in the mobile advertising industry. How did you get involved w
07.30.2010 | Smaato | SMAATO
Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Publishers have time until end of day, August 20, to add their cool app or website to the growing list at
07.29.2010 | Smaato | SMAATO
Smaato, the leading global optimizer for mobile advertising, announces that it now serves over 7 billion ad requests. During May a major milestone of 5,000 registered publishers was topped - and more than 40 ad networks are now connected to SOMA, our open mobile advertising platform. USA (place o
iPad drives innovation and a merging of Mobile and Online Advertising New iPhone OS 4.0 features allow for enhanced mobile advertising functions Smaato Inc. the leading mobile ad optimization company announced today the new version of iSOMA SDK for iPad applications and mobile websites. “
04.9.2010 | Press Release, SOMA, Smaato | SMAATO
GoMoNews.com wrote: Smaato are busy boys these days. Its been one week since the mobile advertising company announced an analytics partnership with Motally. Now it has announced it is providing global mobile powerhouse Alcatel-Lucent with the advertising API for its mobile application initiative
Smaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone
03.30.2010 | Mobile Advertising, Partners, SOMA, Smaato | SMAATO
Reported by Harald Neidhardt, CMO & Co-Founder of Smaato Inc. Coming down to Austin Texas in the middle of March is a great break from the usual trade shows – and especially the weather lately in New York, Europe or the Valley. Greeted by a refreshing 77° F (25° C) the City of Austin is kind
03.17.2010 | Mobile Advertising, Mobile Marketing, Smaato Events | SMAATO
Alcatel-Lucent announced the industry’s first packaged API (Application Programming Interfaces) bundles, and an associated revenue sharing model that radically transforms application development by eliminating upfront costs for developers and opening new revenue opportunities for service provide
03.16.2010 | Industry News, Mobile Advertising, Smaato | SMAATO
