METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the
08.12.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Smaato | SMAATO
Smaato published the Smaato Mobile Advertising Metrics, showing that the average worldwide ad network fill rates remain constant at 29% in February 2010. There is also a focus on the US and South-East Asian markets and at ad network response times. Smaato’s metrics are based upon 35 mobile ad ne
SymbianOne wrote: As a reminder the report details the mobile advertising click through rates, indexed by operating systems, in which Symbian came out top – posting rates way above that of Apple and Android devices. The comment below outlines Symbian’s thoughts on the positive results of this
iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you'd be wrong. Some new December data from the mobile advertising company Smaato
