Smaato Blog » Media http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Smaato Metrics: Global Coverage http://www.smaato.com/blog/2010/01/14/smaato-metrics-global-coverage/ http://www.smaato.com/blog/2010/01/14/smaato-metrics-global-coverage/#comments Thu, 14 Jan 2010 14:18:01 +0000 SMAATO http://www.smaato.com/blog/?p=722

iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. (…) the numbers are for the all-important click-through rates on the various platforms. (…) with the average CTR on ads for all mobile platforms set to 100, Symbian led the way by far with a 161 score. This was followed by the iPhone (and iPod touch) with 119. Android? They’re way down the list with a 65. Only Palm and BlackBerry fared worse. (…)

Mobiele advertenties: iPhone-gebruikers niet meest fanatieke klikkers

Bij mobiele advertenties gaat het er vaak om, dat zoveel mogelijk mensen op een linkje klikken. Je zou misschien denken dat iPhone- en Android-gebruikers de meest fanatieke klikkers zijn, maar dat blijkt niet het geval. Uit gegevens van Smaato blijkt dat Symbian-bezitters veel vaker op mobiele advertenties klikken. Dat kan eraan liggen dat ze qua aantallen veruit in de meerderheid zijn. Maar in statistieken voor mobiel internetgebruik scoort Symbian gemiddeld veel lager dan iPhone en Android. Als je de gemiddelde CTR (click through rate) voor alle mobiele platformen op 100 zet, blijkt Symbian met 161 bovengemiddeld te scoren. De iPhone eniPod touch scoren ook bovengemiddeld. Wil je iets verkopen, dan kun je beter niet op Blackberry en Palm richten en eigenlijk ook niet op Android, want daar wordt opmerkelijk weinig geklikt. (…)

IPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

TechCrunch 14 hours ago

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. Now, I know what you’re thinking: that’s because Nokia, despite the buzz surrounding the sexier smartphone devices, remains the biggest mobile player in the world. But actually, the numbers are for the all-important click-through rates on the various platforms.

Mobile Ad Click Rates: Symbian Destroys iPhone

(via TechCrunch) When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android.

Smaato releases the first Smaato Mobile Advertising Metrics

Today, Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian

When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong.

Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android.

Smaato releases the first Smaato Mobile Advertising Metrics

Quattro Wireless (recently acquired by Apple) and Millennial Media are the top performing mobile ad networks in the USA according to the Smaato Metrics. Both ad networks performed equally with 83% fill rates for mobile publishers in the Smaato Network.

Smaato releases the first Smaato Mobile Advertising Metrics

Today, Smaato Inc. (http://metrics.smaato.com) published the Smaato Mobile Advertising Metrics. The Smaato Metrics reveal for the first time a Click Through Rate (CTR) Index by handset operating system. In addition, the Smaato Metrics show a comparison of mobile ad network fill rates worldwide and for the USA. These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.

Smaato releases the first Smaato Mobile Advertising Metrics

(…) “The Smaato Metrics provide key findings for the mobile advertising market: The performance of iPhone and iPod touch over the Android platform handsets is twice as good in regards to response rates (CTR). In regards to CTR, Symbian phones perform best and show twice as good performance over Feature Phones.” Ragnar Kruse, CEO of Smaato said.

Smaato releases the first Smaato Mobile Advertising Metrics

(…) “For mobile ad network performance, the Smaato Metrics show that the average worldwide fill rate is only 35%, which means that mobile publishers need multiple ad networks to monetize their inventory. Quattro Wireless and Millennial Media were the top performing ad networks in the US with a fill rate of 83% after optimization by Smaato – this demonstrated a very strong holiday season 2009 in Mobile Advertising,” Ragnar continued.

Mobile advertiser Smaato releases the first metrics report

Smaato is a mobile advertising network that optimises ads for a wide variety of networks, mobile devices and device OSs. That gives it the opportunity to gather a lot of data – and today, for the first tie, it has released a metrics report from that data. Let’s have a look!


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]]> http://www.smaato.com/blog/2010/01/14/smaato-metrics-global-coverage/feed/ 4 Lunch with Smaato on patents, the recession and mobile advertising http://www.smaato.com/blog/2009/07/08/lunch-with-smaato-on-patents-the-recession-and-mobile-advertising/ http://www.smaato.com/blog/2009/07/08/lunch-with-smaato-on-patents-the-recession-and-mobile-advertising/#comments Wed, 08 Jul 2009 10:32:29 +0000 SMAATO http://www.smaato.com/blog/?p=318 Smaato’s CMO, Harald Neidhardt had a delightful lunch and interview with Bena Roberts of GoMoNews, in the great view and atmosphere over the Alster, focusing around the recession and mobile advertising.

The summary is below:

Bena: Hi Harald, lovely to see you again! So, how is Smaato going?

Harald: Splendid!

Bena: Why?

Harald: We have hit a nerve in the industry with our optimisation platform. We have been in the market four years now and our unique position as a “glocal” advertising business is starting to shine.

Bena: Are you global or just Europe and the US?

Harald: We have employees all over the world and new markets are also vital for us. China, for example, has huge potential and it is our strategy to move and expand into new territories.

Bena: What is Smaato’s global reach?

Harald: As a company with a global reach we now serve 250 countries and 20 ad network partners – we try to fill local adverts and local applications.

Mobile is a very local experience, as you connect where ever you go. The promise of mobile advertising is making it hyper local. This means that as a global business we can broker the ads from the local firms making the experience and quality better.

Bena: Is that the core to success in mobile advertising; having local arms?

Harald: I think focusing on the hyper local is our business and asset. We promise our publishers fill rates and this is what they demand. As an aggregator global reach is vital, but local content is extremely necessary to deliver relevancy.

Read the entire interview by GoMo News here

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