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Smaato Supports MLOVE Confestival 2010

SMAATO — Fri, 04 Jun 2010 16:23:43 +0000

Welcome to Future & Innovation!

Smaato cordially invites you to join us at the MLOVE Confestival 23-25 June 2010.

MLOVE takes place in a castle near Berlinand focuses on the core themes of innovation, inspiration and how mobile will change our future. The MLOVE ConFestival, which has been dubbed “The TED for mobile” will bring together thought leaders from across different industries and different territories.

The final list of speakers is here and key speakers include:

• Nick Heller, Google
• Amish Patel, Microsoft
• Kazi Islam, Grameenphone IT
• Allison Mooney, Omnicom (Mobile Behavior)
• Richard Titus, Daily Mail (AND)
• Beverly Jackson, GRAMMY Awards
• Marc Mielau, BMW
• Jonathan MacDonald, JME
• Gene Keenan, Isobar
• and many more international speakers

Future Cube: Workshop on Mobile Advertising

Smaato will sponsor the intense workshop on advertising that MLOVE calls “Future Cube”. A Future Cube is a custom build gallery space where up to 20 audience members can discuss the trends & innovation happening in communication, advertising & branding that will be changed by Mobile in the near future. The group is guided by a visual graphic recorder from the SXSW conference and by ideation experts. A findings are recorded and later published online.

Save 20% with “VIP-Smaato20” at: www.mlove.com/register

The MLOVE ConFestival takes place in the fantastic surroundings of a 100 room castle near Berlin and formats and features include:

• Future Cube ideation workshops
• Open space
• Castle illumination
• Communal dinners

Check out the complete program here and you can access a 20% discount for the event by entering the code ‘VIP-Smaato’ here.

To schedule an appointment, please contact our events team via:
• E-mail: marketing(at)smaato.com
• Website: www.smaato.com/meet_us
• Phone: + 1(650) 286 11 98 or +49(40) 3480 9490 [Europe]

We are looking forward to discuss the Future of Mobile Advertising with you!
We wish you safe travels & hope to see you in the MLOVE castle.

Greetings from the Smaato team!

Mobile Marketer Daily MWC News – Reported by Smaato CMO

SMAATO — Thu, 25 Feb 2010 17:46:00 +0000

DAY 1
“Nearly 50.000 visitors are expected to visit the GSM Association’s Mobile World Congress and Expo with 1,300 exhibitors spread across 130,000 square meters. It was raining yesterday, but I am sure everyone is relieved to be out of the snow in for a couple of days.

The much anticipated App Planet, having evoked a fantasy of a real huge scene event, is hosting real cool exhibitors. But the physical architecture of the “planet” is not more than standard fair boxes – beg your pardon, booths. Hall 7 is where mobile advertising networks such as AdMob, Mojiva and Smaato are situated, as well as Skype, serving the best coffee at MWC by far.

The Mobile Premier Awards (twitter tag: #mpa10) were presented yesterday by Rudy deWaele and hosted by dotopen in the wonderful venue, Palau de la Musica.

It was the fifth time the awards were hosted at MWC in Barcelona.

In total, eleven awards were presented in a five-hour ceremony in seven categories: entertainment, innovation – early stage startup, female entrepreneurship, marketing, innovation – emerging startup, user experience and social change. (…)”

Read the entire article at MobileMarketer

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DAY 2
Many exciting things happened yesterday at Mobile World Congress in Barcelona.

“Queen Rania of Jordan explained in her amazing keynote how the mobile industry can contribute to make this world better, providing education for everyone.

Her Majesty introduced 1GOAL, a global campaign she is chairing with support of singer Bono, President Clinton and the FIFA for the Soccer World Cup 2010 in South Africa.

Google CEO Eric Schmidt: Mobile First!
The afternoon keynote of Google CEO Eric Schmidt was titled “Mobile First” and transmitted live on http://www.mobileworldlive.com.

Google is now shipping 60,000 Android phones per day, Mr. Schmidt said. He said cloud computing was going to be key Google’s future.

Mr. Schmidt also announced that Google is working on new technology to improve security and enhance authentication to better protect data. He concluded his session by saying, “Mobile is pretty much the answer on everything,” announcing a major shift in strategy.

Puma launches solar-powered smartphone
Global sports marketer Puma yesterday issued a branded phone. The Puma Phone is the first phone designed to reflect the values of a global brand from the inside out.(…)”

Read the entire article at MobileMarketer

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DAY 3
“The Android developer community seemed to have tripled within hours yesterday at Mobile World Congress. When rumors spread that Google was giving away Nexus One phones for free, hundreds of businessmen pulled their pride aside for a moment and stood in line for an entire hour and a half. Why? Well, just to attend an Android developer session.

And why would non-developers want to attend such a session? The answer was easy. Because at the end of the session, each attendee got a brand-new Nexus One phone – or Motorola Droid, if you asked for it- for free. Google gave away 1,000 Nexus One phones in ten sessions. A clever and focused way to create buzz with the right people.

The Android-phone giveaway made waves across the hall, where Sony Ericsson also showed off new devices and hosted its developer day with creative workshops.

Meanwhile, GSM Association CEO Rob Conway said in his opening speech that the demand grows constantly while innovation continues to surprise.

Actor Stephen Fry, a known technophile, echoed Feb. 16’s words of Queen Rania of Jordan, calling this the “best time in history to care about how we share and communicate.”

Mr. Fry introduced the GSMA awards with a summary of the happenings in the mobile world.

“What does an Italian say when using a Samsung phone running Microsoft OS?” he asked. “Bada bing!”(…)”

Read the entire article at MobileMarketer

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DAY 4
“The Mobile World Congress 2010 closed its doors with a big fanfare about mobile applications and a total of 49,000 visitors from 200-plus countries. An upbeat industry gathering, sunshine in the end – and from where I sit, we are right in the middle of the high-tech tornado of a hyper growth mobile market.

The last day of the show found strong competition in a sunny and warm spring day, and some show visitors might have preferred the sun’s glare over the brightest AMOLED display in Samsung’s Wave, exposed in Hall 8. Not only competing with the spring light, the Samsung Wave and the new Windows phone, Motorola Blur and others should not be underestimated as major game-changers in mobile advertising.

You need no app for that – oops, where can I place my banner?
One major challenge comes from the industry’s stronger focus on user experience, which leads to a decline in the usage of applications for everything.

Personal status updates, pictures and messaging from various platforms such as Facebook, Twitter, Google Buzz and MSN are converging into so-called social hubs where all of these updates are being placed around the user’s contacts, instead of being scattered across several applications. (…)”

Read the entire article at MobileMarketer

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SEE ALSO GOMONEWS BLENDER PHOTOS AT SMAATO FACEBOOK PAGE HERE.

2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable

SMAATO — Thu, 07 Jan 2010 20:47:00 +0000

Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for 2010.

The recent London discussion was recorded by Intruders.tv and you can see it here:

The Future of Mobile – Smaato Roundtable London from Smaato on Vimeo.

The thought leaders covered subjects such as what the future holds for mobile advertising, the significant acquisition activities in the industry (like Google’s deal with Admob followed by Apple’s acquisition of Quattro Wireless this week) and the difference between US and European VCs.

“Great content and apps are coming to phones by more and more developers from around the world, which will differentiate those apps further. One of the things we’re most excited about for 2010 is continuing to work with those great companies and helping them to monetize and standardize on advertising, so it’s a scalable business model across multiple countries and regions”, stated Smaato CEO & Co-Founder Ragnar Kruse.

Download the entire PR here.

Mobile Industry Roundtable

SMAATO — Tue, 24 Nov 2009 13:35:37 +0000

Informal gathering of mobile industry experts on December 8th, 2009 in London.

This event for the UK will build upon discussions started at an engaging and insightful roundtable gathering of influential people in the mobile industry held in San Francisco in October. Smaato held the San Francisco roundtable to gauge the temperature of the industry and to get the experts in one place to debate the mobile issues affecting them right now in the US.

Since the first roundtable, dramatic events have taken place in the mobile industry and there are optimistic revenue figures being projected for the mobile advertising industry for 2010. The New Year also promises significant sales of new handsets, with Android generating excitement, and VC investment money continues to be put towards mobile businesses.

At our London roundtable, we’ll be discussing the future for mobile, and, with our guests, be able to hear from mobile developers on how they are working to stand out from the crowded marketplace where 100,000 mobile apps compete for attention and we’ll also discuss the impact Google’s purchase of AdMob will have on the industry.

Google Acquires AdMob For $750 Million

SMAATO — Mon, 09 Nov 2009 22:45:46 +0000

Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million.

AdMob founder Omar Hamoui sent the following letter to customers:

“Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.

AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.”

Smaato Blog » google

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