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Female Friday with Petra Vorsteher, Smaato’s Co-Founder & VP

SMAATO — Fri, 30 Jul 2010 16:01:26 +0000

“We were blessed to get Petra Vorsteher, Co-Founder and VP of Smaato for today’s Female Friday feature. Petra has had an extremely distinguished career in mobile marketing, and was central to making Smaato one of the biggest players in the mobile advertising industry.

How did you get involved with mobile, and with Smaato?

5 years ago, I co-founded Smaato because we realized that mobile phones are the future of computing. Unfortunately users couldn’t utilize the true potential of mobile devices because there was a serious lack of software especially designed for smartphones back then. But as former CTO of Microsoft Nathan Myhrvold says “Software is a Gas, it expands to fill its Container“. The technological capabilities of the container evolved dramatically and it was only a matter of time, until smart developers started to build amazing applications for a steadily growing international audience on mobile phones.

Smaato was one of the first companies that gained significant experiences and traction in delivering highly targeted advertisement within applications. Smaato helps publishers and developers to overcome the massive regional and technological fragmentation in serving ads to all major platforms (iPhone, Android, Java ME (incl. Blackberry), Symbian S60, Windows Phone) in more than 220 countries.

Today Smaato provides the leading full service solution for monetizing mobile properties, such as mobile websites and applications. Over 6,000 developers and publishers are utilizing Smaato’s ad optimization engine, which analyzes each single ad request automatically and fetches the best performing advertisements of 40+ ad networks in real time. It’s never been more convenient to make money on mobile phones.

We work globally serving ads locally (…).”

Read entire interview at GoMo News here.

Smaato Adds Mobile Advertising to Alcatel-Lucent Developer APIs

SMAATO — Wed, 07 Apr 2010 14:17:50 +0000

GoMoNews.com wrote:

Smaato are busy boys these days. Its been one week since the mobile advertising company announced an analytics partnership with Motally. Now it has announced it is providing global mobile powerhouse Alcatel-Lucent with the advertising API for its mobile application initiative.

What’s this now?

An API is an Application Programming Interface – it’s a programming tool which allows developers to create applications that will work on a particular platform. It’s an essential bit of kit for any developer, and Alcatel-Lucent is doing an interesting thing with its APIs. It’s is offering them to developers in bundled tiers, in much the same way as an operator sells plans to mobile subscribers.

See the entire post at GoMo News here.

Mobile Marketer Daily MWC News – Reported by Smaato CMO

SMAATO — Thu, 25 Feb 2010 17:46:00 +0000

DAY 1
“Nearly 50.000 visitors are expected to visit the GSM Association’s Mobile World Congress and Expo with 1,300 exhibitors spread across 130,000 square meters. It was raining yesterday, but I am sure everyone is relieved to be out of the snow in for a couple of days.

The much anticipated App Planet, having evoked a fantasy of a real huge scene event, is hosting real cool exhibitors. But the physical architecture of the “planet” is not more than standard fair boxes – beg your pardon, booths. Hall 7 is where mobile advertising networks such as AdMob, Mojiva and Smaato are situated, as well as Skype, serving the best coffee at MWC by far.

The Mobile Premier Awards (twitter tag: #mpa10) were presented yesterday by Rudy deWaele and hosted by dotopen in the wonderful venue, Palau de la Musica.

It was the fifth time the awards were hosted at MWC in Barcelona.

In total, eleven awards were presented in a five-hour ceremony in seven categories: entertainment, innovation – early stage startup, female entrepreneurship, marketing, innovation – emerging startup, user experience and social change. (…)”

Read the entire article at MobileMarketer

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DAY 2
Many exciting things happened yesterday at Mobile World Congress in Barcelona.

“Queen Rania of Jordan explained in her amazing keynote how the mobile industry can contribute to make this world better, providing education for everyone.

Her Majesty introduced 1GOAL, a global campaign she is chairing with support of singer Bono, President Clinton and the FIFA for the Soccer World Cup 2010 in South Africa.

Google CEO Eric Schmidt: Mobile First!
The afternoon keynote of Google CEO Eric Schmidt was titled “Mobile First” and transmitted live on http://www.mobileworldlive.com.

Google is now shipping 60,000 Android phones per day, Mr. Schmidt said. He said cloud computing was going to be key Google’s future.

Mr. Schmidt also announced that Google is working on new technology to improve security and enhance authentication to better protect data. He concluded his session by saying, “Mobile is pretty much the answer on everything,” announcing a major shift in strategy.

Puma launches solar-powered smartphone
Global sports marketer Puma yesterday issued a branded phone. The Puma Phone is the first phone designed to reflect the values of a global brand from the inside out.(…)”

Read the entire article at MobileMarketer

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DAY 3
“The Android developer community seemed to have tripled within hours yesterday at Mobile World Congress. When rumors spread that Google was giving away Nexus One phones for free, hundreds of businessmen pulled their pride aside for a moment and stood in line for an entire hour and a half. Why? Well, just to attend an Android developer session.

And why would non-developers want to attend such a session? The answer was easy. Because at the end of the session, each attendee got a brand-new Nexus One phone – or Motorola Droid, if you asked for it- for free. Google gave away 1,000 Nexus One phones in ten sessions. A clever and focused way to create buzz with the right people.

The Android-phone giveaway made waves across the hall, where Sony Ericsson also showed off new devices and hosted its developer day with creative workshops.

Meanwhile, GSM Association CEO Rob Conway said in his opening speech that the demand grows constantly while innovation continues to surprise.

Actor Stephen Fry, a known technophile, echoed Feb. 16’s words of Queen Rania of Jordan, calling this the “best time in history to care about how we share and communicate.”

Mr. Fry introduced the GSMA awards with a summary of the happenings in the mobile world.

“What does an Italian say when using a Samsung phone running Microsoft OS?” he asked. “Bada bing!”(…)”

Read the entire article at MobileMarketer

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DAY 4
“The Mobile World Congress 2010 closed its doors with a big fanfare about mobile applications and a total of 49,000 visitors from 200-plus countries. An upbeat industry gathering, sunshine in the end – and from where I sit, we are right in the middle of the high-tech tornado of a hyper growth mobile market.

The last day of the show found strong competition in a sunny and warm spring day, and some show visitors might have preferred the sun’s glare over the brightest AMOLED display in Samsung’s Wave, exposed in Hall 8. Not only competing with the spring light, the Samsung Wave and the new Windows phone, Motorola Blur and others should not be underestimated as major game-changers in mobile advertising.

You need no app for that – oops, where can I place my banner?
One major challenge comes from the industry’s stronger focus on user experience, which leads to a decline in the usage of applications for everything.

Personal status updates, pictures and messaging from various platforms such as Facebook, Twitter, Google Buzz and MSN are converging into so-called social hubs where all of these updates are being placed around the user’s contacts, instead of being scattered across several applications. (…)”

Read the entire article at MobileMarketer

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SEE ALSO GOMONEWS BLENDER PHOTOS AT SMAATO FACEBOOK PAGE HERE.

Smaato Sponsors GoMo News Blender at MWC’10

SMAATO — Fri, 20 Nov 2009 10:43:49 +0000

Smaato is partnering with GoMo News at Mobile World Congress 2010 in Barcelona!

The GoMo News Blender is back…. at Mobile World Congress in Barcelona next year… in a bigger venue!

Huge thanks to the wonderful Smaato for being the main headline sponsor and captain of the bar. This is the sixth time that Smaatohas sponsored GoMo News and our joint events are always extremely successful as we know the vendors and publishers that rock!

Everyone in the mobile marketing, mobile advertising, mobile search, mobile barcode and mobile application or web space is invited.

See the GoMo News article here:

Smaato Mobile Advertising Award 2009 Key Trend #5 – Beyond the app

SMAATO — Fri, 30 Oct 2009 16:24:05 +0000

5) Beyond the app
Increasingly, mobile publishers are building social networking and other conversational features to add value either within apps or on the mobile web.

See the GoMo News article here:

Lunch with Smaato on patents, the recession and mobile advertising

SMAATO — Wed, 08 Jul 2009 10:32:29 +0000

Smaato’s CMO, Harald Neidhardt had a delightful lunch and interview with Bena Roberts of GoMoNews, in the great view and atmosphere over the Alster, focusing around the recession and mobile advertising.

The summary is below:

Bena: Hi Harald, lovely to see you again! So, how is Smaato going?

Harald: Splendid!

Bena: Why?

Harald: We have hit a nerve in the industry with our optimisation platform. We have been in the market four years now and our unique position as a “glocal” advertising business is starting to shine.

Bena: Are you global or just Europe and the US?

Harald: We have employees all over the world and new markets are also vital for us. China, for example, has huge potential and it is our strategy to move and expand into new territories.

Bena: What is Smaato’s global reach?

Harald: As a company with a global reach we now serve 250 countries and 20 ad network partners – we try to fill local adverts and local applications.

Mobile is a very local experience, as you connect where ever you go. The promise of mobile advertising is making it hyper local. This means that as a global business we can broker the ads from the local firms making the experience and quality better.

Bena: Is that the core to success in mobile advertising; having local arms?

Harald: I think focusing on the hyper local is our business and asset. We promise our publishers fill rates and this is what they demand. As an aggregator global reach is vital, but local content is extremely necessary to deliver relevancy.

Read the entire interview by GoMo News here

Smaato CEO presented at GoMo News Billboard un-conference

SMAATO — Tue, 07 Apr 2009 09:50:39 +0000

Smaato CEO & Co-Founder, Ragnar Kruse, presented at GoMo News Billboard un-conference in Las Vegas.

“We make sure any application make money. The money is the ability to engage consumers. Personalization can be hard but isn’t always necessary. Mobile advertising depends on the applications and the type of company.”

Se also the entire GoMo News article here.

Smaato Blog » GoMoNews

Female Friday with Petra Vorsteher, Smaato’s Co-Founder & VP

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