"We were blessed to get Petra Vorsteher, Co-Founder and VP of Smaato for today’s Female Friday feature. Petra has had an extremely distinguished career in mobile marketing, and was central to making Smaato one of the biggest players in the mobile advertising industry. How did you get involved w
07.30.2010 | Smaato | SMAATO
GoMoNews.com wrote: Smaato are busy boys these days. Its been one week since the mobile advertising company announced an analytics partnership with Motally. Now it has announced it is providing global mobile powerhouse Alcatel-Lucent with the advertising API for its mobile application initiative
DAY 1 "Nearly 50.000 visitors are expected to visit the GSM Association’s Mobile World Congress and Expo with 1,300 exhibitors spread across 130,000 square meters. It was raining yesterday, but I am sure everyone is relieved to be out of the snow in for a couple of days. The much anticipat
Smaato is partnering with GoMo News at Mobile World Congress 2010 in Barcelona! The GoMo News Blender is back…. at Mobile World Congress in Barcelona next year… in a bigger venue! Huge thanks to the wonderful Smaato for being the main headline sponsor and captain of the bar. This is the si
11.20.2009 | Mobile Advertising, Partners, Smaato Events | SMAATO
5) Beyond the app Increasingly, mobile publishers are building social networking and other conversational features to add value either within apps or on the mobile web. See the GoMo News article here:
Smaato's CMO, Harald Neidhardt had a delightful lunch and interview with Bena Roberts of GoMoNews, in the great view and atmosphere over the Alster, focusing around the recession and mobile advertising. The summary is below: Bena: Hi Harald, lovely to see you again! So, how is Smaato going?
07.8.2009 | Harald Neidhardt, Mobile Advertising, SOMA, Smaato | SMAATO
Smaato CEO & Co-Founder, Ragnar Kruse, presented at GoMo News Billboard un-conference in Las Vegas. "We make sure any application make money. The money is the ability to engage consumers. Personalization can be hard but isn’t always necessary. Mobile advertising depends on the applications
