METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the
08.12.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Smaato | SMAATO
Smaato, the leading global optimizer for mobile advertising, announces that it now serves over 7 billion ad requests. During May a major milestone of 5,000 registered publishers was topped - and more than 40 ad networks are now connected to SOMA, our open mobile advertising platform. USA (place o
iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato
Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for
