Smaato Blog » App Store http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/ http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/#comments Thu, 07 Jan 2010 20:47:00 +0000 SMAATO http://www.smaato.com/blog/?p=691 Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for 2010.

The recent London discussion was recorded by Intruders.tv and you can see it here:

The Future of Mobile – Smaato Roundtable London from Smaato on Vimeo.

The thought leaders covered subjects such as what the future holds for mobile advertising, the significant acquisition activities in the industry (like Google’s deal with Admob followed by Apple’s acquisition of Quattro Wireless this week) and the difference between US and European VCs.

“Great content and apps are coming to phones by more and more developers from around the world, which will differentiate those apps further. One of the things we’re most excited about for 2010 is continuing to work with those great companies and helping them to monetize and standardize on advertising, so it’s a scalable business model across multiple countries and regions”, stated Smaato CEO & Co-Founder Ragnar Kruse.

Download the entire PR here.

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]]> http://www.smaato.com/blog/2010/01/07/smaato-roundtable-london/feed/ 1 How Big Is the Apple iPhone App Economy? http://www.smaato.com/blog/2009/08/28/how-big-is-the-apple-iphone-app-economy/ http://www.smaato.com/blog/2009/08/28/how-big-is-the-apple-iphone-app-economy/#comments Fri, 28 Aug 2009 12:22:43 +0000 SMAATO http://www.smaato.com/blog/?p=339 GIGAOM.com wrote:

“If I were to tell you that Apple’s app economy was worth more than $2.4 billion a year, you would laugh hysterically, shake your head and walk out of the room, yes? Surf on over to some other web site? But here I am telling you exactly that!

There are some $200 million worth of applications sold in Apple’s iPhone store every month, or about $2.4 billion a year. Just to put that in context, Apple says about 1.5 billion apps have been downloaded from the App Store.

In comparison, the Android marketplace brings in about $5 million a month or on a run rate to do $60 million in a year.”

Read the entire article at GIGAOM.com here.

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