METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the
08.12.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Smaato | SMAATO
Smaato Inc., the leading mobile advertising and optimization platform company, celebrates its 5th year announcing that it now serves over 16 billion ad requests per months in its global network of more than 7,000 registered publishers. Smaato Inc. was incorporated August 18, 2005. “We started
Smaato, the leading global optimizer for mobile advertising, announces that it now serves over 7 billion ad requests. During May a major milestone of 5,000 registered publishers was topped - and more than 40 ad networks are now connected to SOMA, our open mobile advertising platform. USA (place o
Smaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone
03.30.2010 | Mobile Advertising, Partners, SOMA, Smaato | SMAATO
DAY 1 "Nearly 50.000 visitors are expected to visit the GSM Association’s Mobile World Congress and Expo with 1,300 exhibitors spread across 130,000 square meters. It was raining yesterday, but I am sure everyone is relieved to be out of the snow in for a couple of days. The much anticipat
Smaato, the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone. The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and m
02.10.2010 | Mobile Advertising, Smaato, Smaato Events | SMAATO
iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato
Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for
How many apps do you think will hit the app stores in 2010?! - 150.000 - 250.000 - 400.000 - 500.000 - 1.000.000 Vote at our facebook fan page here.
12.17.2009 | Smaato | SMAATO
Informal gathering of mobile industry experts on December 8th, 2009 in London. This event for the UK will build upon discussions started at an engaging and insightful roundtable gathering of influential people in the mobile industry held in San Francisco in October. Smaato held the San Francisco
