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2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable

SMAATO — Thu, 07 Jan 2010 20:47:00 +0000

Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for 2010.

The recent London discussion was recorded by Intruders.tv and you can see it here:

The Future of Mobile – Smaato Roundtable London from Smaato on Vimeo.

The thought leaders covered subjects such as what the future holds for mobile advertising, the significant acquisition activities in the industry (like Google’s deal with Admob followed by Apple’s acquisition of Quattro Wireless this week) and the difference between US and European VCs.

“Great content and apps are coming to phones by more and more developers from around the world, which will differentiate those apps further. One of the things we’re most excited about for 2010 is continuing to work with those great companies and helping them to monetize and standardize on advertising, so it’s a scalable business model across multiple countries and regions”, stated Smaato CEO & Co-Founder Ragnar Kruse.

Download the entire PR here.

Mobile Industry Roundtable

SMAATO — Tue, 24 Nov 2009 13:35:37 +0000

Informal gathering of mobile industry experts on December 8th, 2009 in London.

This event for the UK will build upon discussions started at an engaging and insightful roundtable gathering of influential people in the mobile industry held in San Francisco in October. Smaato held the San Francisco roundtable to gauge the temperature of the industry and to get the experts in one place to debate the mobile issues affecting them right now in the US.

Since the first roundtable, dramatic events have taken place in the mobile industry and there are optimistic revenue figures being projected for the mobile advertising industry for 2010. The New Year also promises significant sales of new handsets, with Android generating excitement, and VC investment money continues to be put towards mobile businesses.

At our London roundtable, we’ll be discussing the future for mobile, and, with our guests, be able to hear from mobile developers on how they are working to stand out from the crowded marketplace where 100,000 mobile apps compete for attention and we’ll also discuss the impact Google’s purchase of AdMob will have on the industry.

Google Acquires AdMob For $750 Million

SMAATO — Mon, 09 Nov 2009 22:45:46 +0000

Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million.

AdMob founder Omar Hamoui sent the following letter to customers:

“Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.

AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.”

Smaato Blog » admob

2010: A Million Apps in App Stores?! Check the answers from the experts at Smaato Roundtable

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