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Smarter Mobile Advertising since 2005
Mobile17.com published a infographic on the Android OS ecosystem. The most interesting is the data on the Android users themselves, such as the fact that Android users 10% more likely to be male and that Android users are 35% more likely to have just one email address compared to other OS users.
Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today announces the findings of its latest global mobile advertising quarterly metrics for Q2 2011. Findings detail mobile advertising adoption, fill rates and overall affect on mobile ad network performance and considerations for mobile developers and advertisers. The performance parameters in the Smaato Index [...]
When consumers use their mobile phones to check the news, weather, email, or their social networks, they often have a choice between the mobile web version or a specially-created mobile app. But which do they prefer? Mobile apps – at least in terms of time spent. The average Android consumer in the U.S. spends 56 [...]
Hunch have put together an infographic about what your platform of choice says about you and, in general, it says that iPhone owners have more money, are well-traveled and are early adopters. Android users are generally more pessimistic, like The Walking Dead and are younger than iPhone users.
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