According to eMarketer latest report, mobile display advertising is more effective than online display advertising. This report complements former studies from InsightExpress, MediaMind, and, as of Q3 2011, Dynamic Logic and demonstrates once again the power of mobile advertising as a growing media. Mobile ad spending in the US expects to reach $1.23 billion this [...]
Smaato released a new version of our “Reporting & Analytics” Dashboard in the Pusblisher Self-Service Portal. Registered publishers and mobile developers have now a brand new interface, improved reporting and analytics dashboard. We have been working on the new reporting for a while and among the elegant, intuitive and easy-to-use interface, we added some new [...]
eMarketer latest mobile advertising article, forecasts that advertisers will spend up to $1.23 billion on mobile advertising in 2011 in the US, representing an 34% increase comparing with last year and set to reach almost $4.4 billion by 2015. This includes spending on mobile ad banners, rich media, mobile video, mobile search and messaging-based advertising, [...]
Flurry Analytics published a report today that shows how effective in-app advertising is as compared to television or Internet ads. Flurry analysis shows that, compared to relative TV viewing and Internet usage, mobile app usage is higher from 6 am to 6 pm and that Mobile consumers are using apps either instead of, or along-side [...]
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