SOMA Mobile Advertising Platform Opens Up New Revenue Streams For Developers Of J2ME Polish - The De-Facto Standard Toolkit for Mobile Java

San Mateo, CA / Barcelona, Spain, February 7, 2008 — Smaato Inc. and Enough Software have joined forces to bring new revenue streams to mobile developers by embedding advertisements into mobile applications.

Smaato’s mobile advertising solution can be integrated into any mobile application and is now bundled with J2ME Polish – the mobile application development platform for JAVA by Enough Software. J2ME Polish is the de-facto standard for mobile JAVA developers worldwide.

The J2ME toolkit by Enough Software has already been downloaded over 600.000 times and has been licensed by Nokia, Motorola, Mozilla and others.
The new strategic alliance allows J2ME Polish developers to enrich their mobile applications automatically with advertising, without the need to change the source code of their applications. For selected applications J2ME Polish licenses are even provided for free, when advertisements revenues are shared.

Smaato’s open mobile advertising platform SOMA™ delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Smaato is partnering with ad-sales networks worldwide to provide access to mobile inventory on the most personal device with enhanced targeting features for relevant advertising.

“Thanks to Smaato’s innovative and open mobile advertising platform we can offer our developer community new revenue streams”, explained Robert Virkus, CEO of Enough Software.

“We are thrilled to extend our reach to the worldwide J2ME Polish developer community with this partnership”, said Ragnar Kruse, CEO of Smaato. “In-Application advertising allows developers to extend their reach and launch ad-enabled business models. This is a further step to broaden the reach of our open mobile ecosystem”.

Smaato at Mobile World Congress in Hall 2, booth 2B104

Enough Software at Mobile World Congress Hall 7, booth 7A43

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About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers. Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German digital media association BVDW. Smaato received a Top 100 Private Company award by AlwaysOn Media (US) in January of 2007. Smaato Inc. is based in San Mateo, California. The privately held company was founded in 2005 by an experienced international management team. The European headquarter is in Hamburg, Germany.

About J2ME Polish – Enough Software

Enough Software is the company behind J2ME Polish. This development solution overcomes the device fragmentation barrier and provides design, customization, persistence and rapid development features for Java ME developers. Using J2ME Polish developers can target all Java ME, Windows Mobile, Android, iPhone and BlackBerry devices. With a highly active community, more than 600,000 downloads and a book published by Apress, J2ME Polish is the de-facto standard for mobile developers worldwide. Learn more about J2ME Polish at www.j2mepolish.org.

The Service Provider Forum of the Telecom Council of Silicon Valley’s Zephyr Award for Best Mobile Opportunity

San Mateo, California - February 7, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has been nominated for a SPIFFY Award - The Zephyr Award for Best Mobile Opportunity.

These awards are given by the Service Provider Innovation Forum
(SPIF) of the Telecom Council of Silicon Valley to recognize and acknowledge outstanding innovation and execution by Telecom entrepreneurs. By their nomination, this global set of Operators and Service Providers including AT&T, British Telecom, NTT DoCoMo, Orange, Swisscom, Vodafone and many others, have indicated to the rest of the Telecom industry that Smaato is a company to watch.
The Service Provider Forum Annual Networking and Recognition Event with the award ceremony will be held Feb. 28th in Palo Alto.

“Our Service Provider members review hundreds of new telecom ideas, products, and services each year, said Liz Kerton, President of The Telecom Council. ”While we saw plenty of mobile advertising startups in the past year, Smaato’s unique approach of an Open Mobile Ecosystem with their Mobile Advertising Platform stood out and got them nominated.”

The SPIF exists so that colleagues with similar goals and duties can gather and share ideas, contacts, opportunities, and knowledge. The member carriers have telecom operations across the globe, but usually have an office in the San Francisco Bay Area to pursue investment, technology, and partnership opportunities. At each meeting, a few interesting young companies present who are seeking funding, strategic investment or have a product or service that would be useful to the carriers. The Telecom Council of Silicon Valley and the Service Provider Forum (SPIF) are online at http://www.telecomcouncil.com.

Smaato’s open mobile advertising platform SOMA™ gets increased demand from ad-sales networks, developers and mobile operators. Smaato delivers groundbreaking ways to connect new generation software applications for mobile devices with targeted advertising. The latest version of the mobile ad-server platform SOMA™ (Smaato Open Mobile Advertising) supports full mobile Web and WAP advertising delivery.

The SOMA™ open architecture platform delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Smaato is partnering with ad-sales networks worldwide to provide access to mobile inventory on the most personal device with enhanced targeting features for relevant advertising. Partners include: Adconion Media Group and leading US-mobile ad-sales network Third Screen Media (now part of AOL’s Advertising.com business unit).

Smaato will be exhibiting at the upcoming Mobile World Congress
(3GSM) in Barcelona, Spain, February 11 - 14 in Hall 2 at booth 2B104.

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Smaato CEO Ragnar Kruse was selected to join the new Steering Commitee for the dotMobi Advisory Group (MAG).

“I think the work of the dotMobi MAG is very valuable in driving a wider adoption of the mobile web. I am honored to join the Steering Commitee and help move the open mobile economy forward, especially the mobile advertising initiatives” stated Ragnar Kruse, CEO.

Membership grows to over 100 members; New Steering Committee draws active participation from leading global organizations in the mobile web arena

Dublin, Ireland (PRWEB) February 4, 2008 — The dotMobi Advisory Group (MAG) today announced the results of recent elections for seats to the MAG Steering Committee. The new MAG Steering Committee consists of key industry executives nominated and elected from the following thirteen (13) global MAG member companies: Akmin Technologies, Boomcast Entertainment Corporation, Carlson Marketing Worldwide, GoDaddy, iLoop Mobile, Millennial Media, Mobility.mobi, Nokia, QuickPlay Media, SinglePoint, Smaato, Sony and The Weather Channel. The MAG membership charter calls for a maximum of thirteen (13) MAG Steering Committee members.

“2007 has been a busy and highly productive year for the MAG which has seen its membership increase from less than 20 in the early part of the year to over 100 active members at this point in time,” noted Michael J. O’Farrell, Chair and Executive Director of the dotMobi Advisory Group. “The distinguished line up of companies recently elected to the MAG Steering Committee is a strong vote of confidence in the MAG, the .mobi domain, the dotMobi company and the mobile web objectives that we have set forth.”

Download the full press release as an Adobe PDF document.

San Mateo, California - January 18, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has closed a $ 3.5 million financing round. Smaato was successful in attracting prominent smart angel investors from international media, advertising, mobile and the financial community. Silicon Valley based legal firm Wilson Sonsini Goodrich & Rosati advised on the funding and participated with an investment.

“We are convinced Smaato is at the fore front of this new marketing opportunity. Mobile advertising will be in hyper growth mode for the coming years and we believe Smaato is one of the leading pioneers in this field with an experienced management team and an excellent track record in the recent past. We will be actively supporting Smaato to position the company as a leader in the mobile advertising space,” stated Uwe R. Feuersenger, CEO of aeris CAPITAL who also participated in this financing round.

Download full press release as PDF file: Press Release: Series A Funding

Picked up by:

Red Herring: “Google of Mobile: Smaato Dials in $ 3.5 M

Mobile Content Days is a series of congresses focussed on mobile content. The next event will take place on January 28th and January 29th in Munich. The topics will cover all types of current and future mobile content like mobile games, mobile tv, mobile music, mobile films.

Harald Neidhardt will speak on January 29th at 4 PM in his role as Vice Chairman of the dotMobi Advertising Taskforce.

Mobile Web USA is the first in a series of dotMobi Advisory Group Official Events in 2008 and the only one of its kind focusing exclusively on the mobile web. The event features key industry decision makers providing important insights into the latest mobile trends and the resulting emerging business models.

Smaato CMO Harald Neidhardt will speak on a panel at January 21st from 3.45pm till 4.30pm:

Innovators Round Table: What’s Next for the Mobile Internet Frontier?

Moderator: Doug Busk, VP Industry Relations, SinglePoint
Harald Neidhardt, CMO, Smaato and Vice-Chair Mobile Advertising Taskforce, dot.mobi MAG
Fabrizio Capobianco, CEO, Funambol
Barry Chu, General Manager of Advertising, Medio Systems

Advertising Delivery Support for Java Phones, Smartphones & Mobile Web;
Launch of New Version of SOMA Mobile Advertising Platform
CTIA – San Francisco Moscone Center, Booth # 108, October 23 – 25, 2007

CTIA/San Francisco/San Mateo, October 22, 2007 – Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, will be presenting three major new feature extensions and new mobile advertising concepts for the Smaato Open Mobile Advertising platform (SOMA™) at this year’s CTIA Wireless I.T. & Entertainment convention.

– SOMA™ Enabled Carrier Solutions: Smaato Ad Call Display™
– In-Application Mobile Advertising for Java – including Facebook
– SOMA™ 2.1 Featuring Mobile Advertising for Mobile Internet

Read Full Release PDF

 Smartphone Summit Presents ‘Smartphone Enterprise Solutions 2007′ San Francisco  - An exclusive conference event beginning October 22, 2007 with CTIA WIRELESS I.T. & Entertainment, dedicated to bringing you the top Smartphone based Enterprise Solutions from all Smartphone O/S platforms including Symbian, Microsoft, Palm, Linux, and beyond. The focused attendee demographic includes enterprise executives as well as wireless developers and I.T. professionals. 

Harald Neidhardt, CMO & Co-Founder of Smaato Inc. has been selected to present the SOMA Mobile Ad-Server platform together with industry peers at this leading conference. The Session Details:

Mobile Commerce - Payment & Marketing Solutions for Smartphone Devices

The smartphone platform lends itself to sophisticated on the go applications including the ability to shop for goods and services, along with processing mobile payments of any type, and displaying dynamic cutting edge mobile advertising. Join experts in these fields to explore commerce solutions that can help you engage in the next level of global commerce - wireless.

· Handmark - Douglas Edwards - Co-founder and CMO

· Smaato Inc. - Harald Neidhardt - CMO, Co-Founder

· Neo Media Technologies - William J. Hoffman - CEO

“Smaato Cost” for PocketPC has been nominated for a 2007 Best Software Award in the category “Communication, Phone Info Access - WM” by the Smartphone & Pocket PC magazine staff and its Board of Experts!

 Smaato Cost has been nominated in Smartphone & Pocket PC magazine’s Seventh Annual Best Software Awards for Windows Mobile software. Throughout August a team of 100 Windows Mobile experts from around the world will evaluate the software nominees in 151 Pocket PC categories and 40 Smartphone categories.

Nominations Manager, Werner Ruotsalainen, and the 2007 Board of Experts have nominated the top software from Smartphone & Pocket PC magazine’s exhaustive 4888 product Encyclopedia of Software and Accessories. Finalists will be announced in late September and winners in October at the Awards Home Page at www.pocketpcmag.com/awards/.  Complete details about the winners will be included in the 2007 Buyer’s Guide, available in December, mailed free to Smartphone & Pocket PC magazine subscribers. The list of nominees, the procedure for judging, a link to the Encyclopedia, and the qualifications of the Board of Experts can all be found at the Best Software Awards home page.

Smaato Cost can be downloaded for Windows Mobile and Palm OS mobile devices at: http://www.smaato.com/cost.php

Smaato announces the launch of the AlwaysOn Reader – a new mobile RSS News Reader based on Smaato’s open mobile advertising platform SOMA.
AlwaysOn launched the new service at this week’s Stanford Summit.

AlwaysOn Reader: The latest news on your Smartphone. AlwaysOn Mobile is a free application for smartphones which allows to read RSS feeds while on the go. Stay connected with your favorite blogs, news sources and other personal feeds. The AlwaysOn Reader features default channels like CNN.com, CNET News and USAToday – and of course the AlwaysOn RSS feed. Users may add further RSS feeds to the set to personalize the information experience. The AlwaysOn Reader can be used offline – so users can download a fresh set of news before hopping on the airplane.