The Smaato Blog

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Smaato welcomes OpenRTB mobile committee

 Technology leaders in mobile advertising today announced the launch of OpenRTB Mobile, a functional committee of the successful OpenRTB consortium, dedicated to increasing the adoption of real-time bidding (RTB) standards in mobile advertising. “We support the Open RTB Mobile initiative to generate a common standard API for the mobile industry. With this, Smaato expects that mobile app developers and publishers will increase their revenue streams through mobile advertising with higher eCPMs and higher fill rates. Also ad networks will achieve a higher visibility into available mobile inventory”, stated Marc Junker, CTO & CIO, Smaato Inc. OpenRTB Mobile brings together leading…
Shortlink:  http://bit.ly/13FWQoD

MWC: Smaato featured at BBC News (video)

 Smaato team was last week at Mobile World Congress 2011, in Barcelona and has been spotted by BBC News team. BBC News article transcription: Ragnar Kruse’s firm Smaato helps place adverts in all sorts of apps on all operating systems and across different regions. “Apps are now a $15bn business, with $2bn from advertising, so advertising is a very convenient way for developers to make money.” Mr Kruse claims that consumers are more likely to recognize a brand which pops up in a mobile app than on a website. Adverts within games are also becoming more and more common, often…
Shortlink:  http://bit.ly/13ICivI

MWC: Smaato Showcases New Technologies and Initiatives to Help Mobile App Developers to Earn More Money

 At Mobile World Congress 2011, Smaato Inc., the mobile ad cloud, will take advantage of the global audience to showcase how SOMA, the mobile advertising optimization platform, is helping mobile app developers and publishers to realize the mobile advertising opportunity. More than 12,000 app developers, mobile website publishers and premium partners work with Smaato to monetize their content in over 220 countries. Working with over 50 leading ad networks Smaato manages close to 20 billion ad requests every month. At our booth in Hall 7 (App Planet), Stand 7C38, Smaato executives will be on hand to discuss the latest SOMA…
Shortlink:  http://bit.ly/14zQ8wv

Smaato partners with Japanese Mobile Ad Network AdMaker (Nobot Inc.)

 Smaato partners with Japanese Mobile Ad Network AdMaker (Nobot Inc.) to deliver interactive advertising. Through our business collaboration mobile application developers and website operators who use “AdMaker” can distribute Smaato’s rich globally-oriented advertisements on applications and websites. “SOMA (Smaato Open Mobile Advertising)” provides even more diverse ad-revenue generating opportunities through the distribution of its ads not just in Japan, but through international website traffic from every nation in the world. In addition, advertisers who place ads through “AdMaker” will be able to distribute advertisements to more than 220 nations throughout the world, allowing for an even wider ad distribution.
Shortlink:  http://bit.ly/14wo117
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