http://www.smaato.com/blog Mobile Advertising Thu, 11 Mar 2010 11:34:01 +0000 http://backend.userland.com/rss092 en Smaato are the power behind mobile advertising and the transformation of mobile apps from cool gadgets to revenue-generators. CMO Harald Neidhardt takes us through how the mobile market is gaining maturity and how business is being transformed as a result of innovations in mobile technology. http://www.smaato.com/blog/2010/03/11/making-money-on-mobiles-with-smaato%e2%80%99s-co-founder/ Interview with Harald Neidhardt, Smaato's Co-Founder and Chief Marketing Officer, about mobile trends and mobile advertising. Visit bnetTV.com to see the interview. http://www.smaato.com/blog/2010/03/06/bnettv-interview-with-smaatos-cmo/ Smaato published the Smaato Mobile Advertising Metrics, showing that the average worldwide ad network fill rates remain constant at 29% in February 2010. There is also a focus on the US and South-East Asian markets and at ad network response times. Smaato’s metrics are based upon 35 mobile ad networks and over ... http://www.smaato.com/blog/2010/03/05/smaato-mobile-advertising-metrics-feb-2010-windows-mobile-edges-ahead-of-apple-iphone/ DAY 1 "Nearly 50.000 visitors are expected to visit the GSM Association’s Mobile World Congress and Expo with 1,300 exhibitors spread across 130,000 square meters. It was raining yesterday, but I am sure everyone is relieved to be out of the snow in for a couple of days. The much anticipated App ... http://www.smaato.com/blog/2010/02/25/mwc/ WE ARE LOOKING FORWARD TO YOUR APPLICATION Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato works with international ad networks, media companies, carriers, publishers and software developers for its cutting edge mobile advertising ... http://www.smaato.com/blog/2010/02/24/hiring/ MSEARCHGroove recorded a serie of podcasts on Smaato Mobile Advertising Award winners: Aloqa, Waze and Yoose. MSEARCHGroove wrote: Mobile advertising, location services couponing and crowd-sourcing are just a few of the hot topics we cover in exclusive interviews with the CEOs of Aloqa, Waze, and Yoose, companies that won the prestigious Smaato ... http://www.smaato.com/blog/2010/02/15/podcast/ Please join us at Mobile World Congress 2010 Barcelona, February 15-18 to learn about Smaato's Mobile Ad Optimization Platform and all it's benefits for mobile publishers/developers and mobile ad networks. Meet us at Booth 7C38, Hall 7 Smaato Team @MWC 2010: Ragnar Kruse CEO & Co-Founder Harald Neidhardt CMO & Co-Founder Petra Vorsteher EVP Strategic Alliances & Co-Founder Joerg ... http://www.smaato.com/blog/2010/02/12/smaato-mwc/ Smaato, the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone. The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and mobile websites on Android ... http://www.smaato.com/blog/2010/02/10/android-iphone-sdks/ On January 28-29, the M-Days expo and conference, hosted by 11prozent communication at BMW World in Munich, brought together 60 exhibitors, 120 speakers, and 1650 visitors, being one of the largest mobile industry events in Germany. Smaato partnered the event and presented eight cool startup companies in a panel called "Start-ups in Applications", ... http://www.smaato.com/blog/2010/02/05/m-days-smaato-panel/ According to JP Morgan’s 2010 Internet Industry Outlook released January 4th, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s analyst Imran Kahn released the 328-page Interest Industry outlook which notes that total U.S. mobile advertising for ... http://www.smaato.com/blog/2010/01/26/2010-forecast/