Smaato Blog http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Female Friday with Petra Vorsteher, Smaato’s Co-Founder & VP http://www.smaato.com/blog/2010/07/30/female-friday/ http://www.smaato.com/blog/2010/07/30/female-friday/#comments Fri, 30 Jul 2010 16:01:26 +0000 SMAATO http://www.smaato.com/blog/?p=1222 “We were blessed to get Petra Vorsteher, Co-Founder and VP of Smaato for today’s Female Friday feature. Petra has had an extremely distinguished career in mobile marketing, and was central to making Smaato one of the biggest players in the mobile advertising industry.

How did you get involved with mobile, and with Smaato?

5 years ago, I co-founded Smaato because we realized that mobile phones are the future of computing. Unfortunately users couldn’t utilize the true potential of mobile devices because there was a serious lack of software especially designed for smartphones back then. But as former CTO of Microsoft Nathan Myhrvold says “Software is a Gas, it expands to fill its Container“. The technological capabilities of the container evolved dramatically and it was only a matter of time, until smart developers started to build amazing applications for a steadily growing international audience on mobile phones.

Smaato was one of the first companies that gained significant experiences and traction in delivering highly targeted advertisement within applications. Smaato helps publishers and developers to overcome the massive regional and technological fragmentation in serving ads to all major platforms (iPhone, Android, Java ME (incl. Blackberry), Symbian S60, Windows Phone) in more than 220 countries.

Today Smaato provides the leading full service solution for monetizing mobile properties, such as mobile websites and applications. Over 6,000 developers and publishers are utilizing Smaato’s ad optimization engine, which analyzes each single ad request automatically and fetches the best performing advertisements of 40+ ad networks in real time. It’s never been more convenient to make money on mobile phones.

We work globally serving ads locally (…).”

Read entire interview at GoMo News here.

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]]> http://www.smaato.com/blog/2010/07/30/female-friday/feed/ 0 Smaato Mobile Advertising Award 2010! VC Partners and Nominees shortlist 2010 announced http://www.smaato.com/blog/2010/07/29/smaato-award-vc-partners/ http://www.smaato.com/blog/2010/07/29/smaato-award-vc-partners/#comments Thu, 29 Jul 2010 14:45:36 +0000 SMAATO http://www.smaato.com/blog/?p=1212 Smaato Mobile Advertising Award 2010

Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Publishers have time until end of day, August 20, to add their cool app or website to the growing list at www.smaato.com/award.

Frank Boehnke (Wellington), Tim Chang (Norvest Ventures), Niall Davis (aeris CAPITAL), Tim Draper (Draper Fisher Jurvetson), Jörg Sievert (SAP Ventures) and Frédéric Veyssière (Innovacom) will meet the Smaato Award winner.

Here is a first look at some of the nominated mobile apps and websites from leading companies:

4Square Labs, AccuRadio, AccuWeather.com, aka-aki, Aloqa, AroundMe, audioBoo, Barcode Scanner, Brightkite, Bubble, Bump, Buzzd, bWeather, Cellfire Grocery Coupons, City Sense, Compass, cooliris, delivr.com, Doodle Jump, eBay Mobile, eBuddy Messenger, Evernote, Facebook, Fandango Movies, FishLabs, Flirtomatic, Foursquare, Fring, Google Sky Map, Gypsii, Handmark Pocket Express, iCarly: Sam’s Remote Lite, ICQ, iheartradio, imeem Mobile, itsmy, Jumbuck, Kyte, Last.fm, Layar Reality Browser, Liquid Air Labs, Lufthansa, MapQuest 4 Mobile, Meebo IM, Mobiluck, moblr, Moco Space, moTweets, My Tracks, NearbyNow, Nimbuzz, NYTimes, Orbster, pageonce, PandaHome, Pandora Radio, Qeep, Qik Video Camera, RadioTime, RjDj, Rummble, Seesmic for Twitter, Shake, Shazam, Sherpa, Shozu, Skyfire Mobile, SMS2.0, Smule, SPB Mobile Software, Spotify, Squace, Tonchidot, TuneWiki, TV.com, virtual, Twidroid for Twitter, Twikini, unlike networks, USA TODAY, Venista m-Joy, Waze, The Weather Channel, Worldmate, Yelp, YomoMedia.

“Since the success of last year’s Smaato Award, the mobile market has truly blossomed with innovative apps and websites. The introduction of Apple’s iPad and the explosion of Android have given developers further scope and opportunity for innovation and the nominations we’ve had so far are a testament to this. It’s going to be an extremely tough job trying to pick the finalists for each category, let alone an overall winner!”, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

The Smaato Award jury members are:

Andy Favell (mobiThinking), Bena Roberts (GoMoNews), Carlo Longino (WIP Mobile Jam), David Murphy (Mobile Marketing), Derek Kerton (Kerton Group), Frederic Lardinois (ReadWriteWeb), Giselle Tsirulnik (Mobile Marketer), Heike Scholz (Mobile Zeitgeist), James Cameron (Camerjam), Jim Cook (MobiAdNews), Kei Shimada (Infinita, JP), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday Germany & MMA), Matthäus Krzykowski (VentureBeat), Matthew Snyder (ADObjects), Michelle Sklar (bnetTV), Peggy Anne Salz (MSearchGroove), Ragnar Kruse (Smaato), Rudy De Waele (dotOpen/mTrends), Tim Green (Mobile Entertainment).

Read the entire PR here.

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]]> http://www.smaato.com/blog/2010/07/29/smaato-award-vc-partners/feed/ 0 PODCAST: Mobile Ad Networks and Mobile’s Future with Smaato’s CMO http://www.smaato.com/blog/2010/07/27/immobile-podcast/ http://www.smaato.com/blog/2010/07/27/immobile-podcast/#comments Tue, 27 Jul 2010 15:40:43 +0000 SMAATO http://www.smaato.com/blog/?p=1207 “In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications medium on Earth.

Since then, the company has expanded its ad networks from 20 to 40 and registered publisher base from 200 to 7.000. The international firm is riding a tsunami as a mobile advertising wave races around the globe impacting brands, publishers, application developers, mobile phone manufacturers and mobile users.

The company is a pioneering mobile advertising firm that operates its mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). Smaato is one of the few ways publishers can fill their ad inventory quickly and efficiently (…)”

Listen to the podcast here:

Read the entire interview here:

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]]> http://www.smaato.com/blog/2010/07/27/immobile-podcast/feed/ 0 Smaato Mobile Advertising Accelerates in Asia-Pacific http://www.smaato.com/blog/2010/07/23/asia-pacific/ http://www.smaato.com/blog/2010/07/23/asia-pacific/#comments Fri, 23 Jul 2010 15:13:43 +0000 SMAATO http://www.smaato.com/blog/?p=1205 Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attention, as it reveals interesting results on the mobile Internet boom in the region. The privately held company, based in Silicon Valley, was founded in 2005 by an experienced international management team.

Asian e-Marketing had the chance to interview its Co-Founder and CMO, Harald Neidhardt, to find out more about Smaato’s advance and push for growth in the mobile advertising space in Asia. In order to tackle the complex Asian market, which is renowned for its own rules and requirements, the company established a Singapore presence already in 2009, after attending the MMA Forum there.

Mobile advertising market in South-East-Asia

According to Smaato’s report more than 400 million people will have access to the mobile Internet this year and the average mobile Internet user across Asia will generate 26.47 page impressions per day. Further, users in Asia will be producing over 15 billion page impressions on a daily basis (including Japan and China) and the total spending in the mobile advertising market will be about $1.5billion in 2010 in the region. These figures speak for themselves and prove that the mobile Internet is an exceptional opportunity for brands to communicate with their customers, so I don’t have to elaborate on this here in detail.

View entire article at MediaBuzz.com.sg here

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]]> http://www.smaato.com/blog/2010/07/23/asia-pacific/feed/ 0 Smaato Mobile Advertising Award 2010! Now Open for Global Entries http://www.smaato.com/blog/2010/06/17/smaato-award/ http://www.smaato.com/blog/2010/06/17/smaato-award/#comments Thu, 17 Jun 2010 16:29:10 +0000 SMAATO Derek Kerton]]> Frederic Lardinois]]> http://www.smaato.com/blog/?p=1200 Smaato Mobile Advertising Award 2010

Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announces the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows Phone, Samsung Bada, Symbian, RIM, mobile websites, branded games & apps and best mobile campaign. Entry and participation is free and more information is provided at www.smaato.com/award.

Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VC’s at partner level.

Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.

“The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is”, stated Rich Wong, VC partner at Accel.

“The Smaato Award is a very well thought through package: not just the very welcome PR and profile that it confers, but also the very valuable presence at MWC and VC contacts that proved to be excellent introductions”, stated Mark Curtis, CEO of Flirtomatic (one of the Smaato Award winners 2009).

“We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The Smaato Award 2010 features a world-class jury of leading influencers in the mobile community:

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]]> http://www.smaato.com/blog/2010/06/17/smaato-award/feed/ 1 Smaato Network: 5000+ Publisher & 7 Billion Ad Requests Per Month http://www.smaato.com/blog/2010/06/07/smaato-network/ http://www.smaato.com/blog/2010/06/07/smaato-network/#comments Mon, 07 Jun 2010 13:08:06 +0000 SMAATO http://www.smaato.com/blog/?p=1191 Smaato, the leading global optimizer for mobile advertising, announces that it now serves over 7 billion ad requests. During May a major milestone of 5,000 registered publishers was topped – and more than 40 ad networks are now connected to SOMA, our open mobile advertising platform.

USA (place of the Mobile Marketing Forum this week) is the leader in the global inventory of Smaato’s network that spans over 220 countries. The top region is Asia followed by EMEA.

Read the entire PR here, at Mobile Entertainment or at MobileMarketing.

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]]> http://www.smaato.com/blog/2010/06/07/smaato-network/feed/ 0 Smaato Supports MLOVE Confestival 2010 http://www.smaato.com/blog/2010/06/04/smaato-supports-mlove-confestival-2010/ http://www.smaato.com/blog/2010/06/04/smaato-supports-mlove-confestival-2010/#comments Fri, 04 Jun 2010 16:23:43 +0000 SMAATO http://www.smaato.com/blog/?p=1185

Welcome to Future & Innovation!

Smaato cordially invites you to join us at the MLOVE Confestival 23-25 June 2010.

MLOVE takes place in a castle near Berlinand focuses on the core themes of innovation, inspiration and how mobile will change our future. The MLOVE ConFestival, which has been dubbed “The TED for mobile” will bring together thought leaders from across different industries and different territories.

The final list of speakers is here and key speakers include:

• Nick Heller, Google
• Amish Patel, Microsoft
• Kazi Islam, Grameenphone IT
• Allison Mooney, Omnicom (Mobile Behavior)
• Richard Titus, Daily Mail (AND)
• Beverly Jackson, GRAMMY Awards
• Marc Mielau, BMW
• Jonathan MacDonald, JME
• Gene Keenan, Isobar
• and many more international speakers

Future Cube: Workshop on Mobile Advertising

Smaato will sponsor the intense workshop on advertising that MLOVE calls “Future Cube”. A Future Cube is a custom build gallery space where up to 20 audience members can discuss the trends & innovation happening in communication, advertising & branding that will be changed by Mobile in the near future. The group is guided by a visual graphic recorder from the SXSW conference and by ideation experts. A findings are recorded and later published online.

Save 20% with “VIP-Smaato20” at: www.mlove.com/register

The MLOVE ConFestival takes place in the fantastic surroundings of a 100 room castle near Berlin and formats and features include:

• Future Cube ideation workshops
• Open space
• Castle illumination
• Communal dinners

Check out the complete program here and you can access a 20% discount for the event by entering the code ‘VIP-Smaato’ here.

To schedule an appointment, please contact our events team via:
• E-mail: marketing(at)smaato.com
• Website: www.smaato.com/meet_us
• Phone: + 1(650) 286 11 98 or +49(40) 3480 9490 [Europe]

We are looking forward to discuss the Future of Mobile Advertising with you!
We wish you safe travels & hope to see you in the MLOVE castle.

Greetings from the Smaato team!

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]]> http://www.smaato.com/blog/2010/06/04/smaato-supports-mlove-confestival-2010/feed/ 0 Smaato Mobile Roundtable Berlin http://www.smaato.com/blog/2010/06/04/smaato-roundtable-berlin/ http://www.smaato.com/blog/2010/06/04/smaato-roundtable-berlin/#comments Fri, 04 Jun 2010 10:13:18 +0000 SMAATO http://www.smaato.com/blog/?p=1174 Smaato invited international mobile experts to a roundtable discussion in Berlin recently to discuss some of the hottest trends in the industry, following previous successful roundtables in San Francisco and London.

Key topics debated included mobile advertising, the rising quality of branded apps and how Apple’s iPad, other tablet devices or so called “super-phones” will affect the hyper growth of the industry.

Other themes discussed were the increase of location check-in services such as FourSquare, Gowalla and FriendTicker and the convergence of hardware and software.

The emergence of new business models, especially around trying to solve privacy problems and how large global brands are now developing coherent mobile campaigns as part of an overall marketing strategy, also formed some of the highlights of the roundtable.

Smaato CEO & Co-Founder, Ragnar Kruse said: “Since our first roundtable in San Francisco in October 2009, we’ve spoken with some of the top thought leaders in the industry and covered many of the trends. As a company we can only grow by listening to the market place and understanding the current issues and trends. Collaboration in this industry is key and at Smaato, we are working hard to collaborate on a global scale to help others succeed”.

Highlights of the roundtable during NEXT10 conference can be seen here:

Michael von Roeder, COO at iconmobile (WPP, Berlin) stated: “Probably the most visible game changers for mobile advertising are devices like the iPhone which make mobile Internet a mass market and which enable completely new business models. I feel that non-mobile brands – or brands that are not in the core industry – are now moving into this space”. Michael added: “Brands ask: ‘okay – what can we do in mobile?’ But not only in terms of advertising, but also in terms of how do they deliver their services and how they can augment their existing products or services with the mobile component”.

“I see a battle for quality and a battle for real estate,” said Michael Schade, CEO of Fishlabs!, a leading games developer of five years. “I’m very excited about the quality that we’ve seen on mobile devices so far like iPad and iPhone but also the latest Nokia handsets.

List of Smaato mobile roundtable participants in Berlin:

Harald Neidhardt – Co-Founder and CMO of Smaato (chairing the discussion)
Michael Schade – Co-founder and CEO of Fishlabs (Games / Apps developer)
Axel Höhnke – CEO, Sembassy & Co-Founder Mobile Monday Hamburg
Matthaus Krzykowski – Co-founder and Managing Partner of Agora9 (research)
Michael von Roeder – COO, iconmobile (global mobile agency, part of WPP)
Fee Beyer – Product innovation at Deutsche Telekom
Gerd Leonhard – Media Futurist and speaker at Next10 Conference
Martin Pischke – Co-founder of FriendTicker (location based coupons and incentives)
Anita Ondin – CEO of Seize the Media (Digital Content & Games Developer)
Maciej Kuszpa – CEO of Peperonity (Mobile Social web service)

The previous Smaato roundtable discussions in San Francisco and London can be found here and here respectively.

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]]> http://www.smaato.com/blog/2010/06/04/smaato-roundtable-berlin/feed/ 1 Smaato named by GP Bullhound as one of the Companies to Watch in 2010 http://www.smaato.com/blog/2010/05/21/media-momentum-awards/ http://www.smaato.com/blog/2010/05/21/media-momentum-awards/#comments Fri, 21 May 2010 13:15:06 +0000 SMAATO http://www.smaato.com/blog/?p=1167 Smaato named by GP Bullhound as one of the companies to watch in 2010
Media Momentum Award names Europe’s fastest growing companies

GP Bullhound named Smaato a company to watch for 2010 from a shortlist of companies with disruptive business models, predicted to break in to the Top 50 list. GP Bullhound recently made the announcement during it’s Media Momentum awards, detailing Europe’s fastest growing digital media companies.

“We are extremely proud to have been named in the digital media category, especially as the only purely mobile advertising company that was included on the watch list of the Media Momentum Awards”, stated Ragnar Kruse, Smaato CEO & Co-Founder

Each year since 2006, GP Bullhound, with sponsors, Schroders Private Banking, Acton Capital Partners and Kemp Little, publishes a list of the fastest growing digital media companies across Europe. From this annual league table, the high profile judging panel nominates five companies with the most exceptional growth potential.

Companies on the list are ranked by by their annual revenue growth rate between the three most recent financial years (and have to have revenues of at least €1.5m in fiscal 2009).

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]]> http://www.smaato.com/blog/2010/05/21/media-momentum-awards/feed/ 0 How to setup an iPhone Application at Smaato http://www.smaato.com/blog/2010/05/21/how-to-iphone-sdk/ http://www.smaato.com/blog/2010/05/21/how-to-iphone-sdk/#comments Fri, 21 May 2010 01:25:30 +0000 SMAATO http://www.smaato.com/blog/?p=1162 The purpose of this video is to show you how easy is to setup an iPhone Application at Smaato (The leading Mobile Ad Optimizer) and how you can make more money with your iphone app.

With Smaato you have access to 40+ Mobile Ad Networks, 215+ Countries and up to 99% Fill Rate.

SIGN UP TODAY AND MAXIMIZE YOUR REVENUE HERE: http://bit.ly/94c3Qv

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