iPad drives innovation and a merging of Mobile and Online Advertising New iPhone OS 4.0 features allow for enhanced mobile advertising functions Smaato Inc. the leading mobile ad optimization company announced today the new version of iSOMA SDK for iPad applications and mobile websites. “
04.9.2010 | Press Release, SOMA, Smaato | SMAATO
Smaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone
03.30.2010 | Mobile Advertising, Partners, SOMA, Smaato | SMAATO
Mobile advertising leader Smaato invited international mobile experts to roundtable discussions in San Francisco and London towards the end of 2009. As expected some fascinating insights emerged from the discussions, including regional and industry trends and what everyone is most excited about for
As part of the recent $4.5M Financing Round press release, Smaato also released some new key metrics: - 1000+ Signed Publishers on its recently introduced self-service portal. - 3 billion ad requests per month - 33 ad networks - 215+ countries More than 1000 publishers have signed up with S
Smaato CMO Harald Neidhardt featured in iMedia UK: If you aren't keeping an eye on this mobile revolution and how to reach people through this medium, you are missing out on a powerful way to connect with consumers. But it is not too late. With 2010 just around the corner, ad spend budgets are be
Mashable.com wrote: It hasn’t been publicly announced by Apple, who like pointing out milestones that make them look great, but if you look at the stats over at unofficial iPhone App directory App Shopper, there are currently 101,751 approved apps available for the iPhone. In August, Mashabl
10.28.2009 | SOMA | SMAATO
Smaato has the pleasure to announce a partnership with iPhoneDeveloperTips.com, an recognized iPhone Applications Development blog. The partnership extends from mutual information exchange, to common online advertising with the intention of show the benefits of SOMA Mobile Ad Optimizer to iPhone Dev
08.10.2009 | SOMA, Smaato | SMAATO
Smaato's CMO, Harald Neidhardt had a delightful lunch and interview with Bena Roberts of GoMoNews, in the great view and atmosphere over the Alster, focusing around the recession and mobile advertising. The summary is below: Bena: Hi Harald, lovely to see you again! So, how is Smaato going?
07.8.2009 | Harald Neidhardt, Mobile Advertising, SOMA, Smaato | SMAATO
Today, Smaato, the leading global mobile Ad Optimizer, released today its new white paper on Mobile Advertising: “Higher revenues with mobile Ad Optimization & global Ad Network aggregation.” The white paper describes the opportunities mobile publishers and developers have to monetize their i
06.1.2009 | Mobile Advertising, SOMA, Smaato Events | SMAATO
AD NETWORK PERFORMANCE METRICS: The SOMA dashboard for publishers is easy to use and gives you an intuitive access to all the data you need. We are constantly working on improvements to provide you with the most important information for your ad inventory. As you know SOMA aggregates multiple
04.20.2009 | Ad Networks, Mobile Advertising, Publishers, SOMA, Smaato | SMAATO
