bnetTV: Interview with Smaato’s CMO
Interview with Harald Neidhardt, Smaato's Co-Founder and Chief Marketing Officer, about mobile trends and mobile advertising. Visit bnetTV.com to see the interview.
Archive for the Smaato Category
Interview: Making Money on Mobiles with Smaato’s Co-Founder
Smaato are the power behind mobile advertising and the transformation of mobile apps from cool gadgets to revenue-generators. CMO Harald Neidhardt takes us through how the mobile market is gaining maturity and how business is being transformed as a result of innovations in mobile technology.
Smaato Mobile Advertising Metrics (Feb 2010): Windows Mobile Edges Ahead of Apple iPhone
Smaato published the Smaato Mobile Advertising Metrics, showing that the average worldwide ad network fill rates remain constant at 29% in February 2010. There is also a focus on the US and South-East Asian markets and at ad network response times. Smaato’s metrics are based upon 35 mobile ad ne
Hey! Smaato is Hiring!
WE ARE LOOKING FORWARD TO YOUR APPLICATION Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato works with international ad networks, media companies, carrie
02.24.2010 | Smaato | SMAATO
PODCAST: Smaato Mobile Advertising Award Winners Aloqa, Waze & Yoose
MSEARCHGroove recorded a serie of podcasts on Smaato Mobile Advertising Award winners: Aloqa, Waze and Yoose. MSEARCHGroove wrote: Mobile advertising, location services couponing and crowd-sourcing are just a few of the hot topics we cover in exclusive interviews with the CEOs of Aloqa, Wa
Smaato @ Mobile World Congress 2010 Barcelona
Please join us at Mobile World Congress 2010 Barcelona, February 15-18 to learn about Smaato's Mobile Ad Optimization Platform and all it's benefits for mobile publishers/developers and mobile ad networks. Meet us at Booth 7C38, Hall 7 Smaato Team @MWC 2010: Ragnar Kruse CEO & Co-Found
New Android & iPhone SDKs for Mobile Advertising with free Analytics
Smaato, the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone. The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and m
02.10.2010 | Mobile Advertising, Smaato, Smaato Events | SMAATO
M-Days: Smaato panel “Start-Ups in Applications”
On January 28-29, the M-Days expo and conference, hosted by 11prozent communication at BMW World in Munich, brought together 60 exhibitors, 120 speakers, and 1650 visitors, being one of the largest mobile industry events in Germany. Smaato partnered the event and presented eight cool startu
02.5.2010 | Harald Neidhardt, Smaato, Smaato Events | SMAATO
Symbian Responds to Smaato releases the first Smaato Mobile Advertising Metrics
SymbianOne wrote: As a reminder the report details the mobile advertising click through rates, indexed by operating systems, in which Symbian came out top – posting rates way above that of Apple and Android devices. The comment below outlines Symbian’s thoughts on the positive results of this
Smaato Metrics: Global Coverage (continued)
iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you'd be wrong. Some new December data from the mobile advertising company Smaato
