SAN FRANCISCO - April 25, 2007 At ad:tech San Francisco today, Smaato Inc., pioneering provider for in-application mobile advertising solutions, announced a strategic partnership with Third Screen Media, the leading provider of mobile advertising software and services.

Through this partnership, Smaato and Third Screen Media will enhance the mobile reach especially to smartphones and extend the rapidly growing mobile advertising business. Through its TSM|Network, Third Screen Media will sell, manage and deliver advertising for SOMA “ Smaato’s Open Mobile Advertising Platform“ and its turnkey in-application advertising solution to agencies and brands in the U.S.

“We are thrilled to add the SOMA platform to our publisher portfolio. This added reach to predominantly smartphone users will help our agency clients and brands target a very attractive consumer demographic via the mobile channel”, says Jeff Janer, CMO, Third Screen Media.

“Third Screen Media will be a great partner for us to market the Smaato network of ad-enabled applications by our SOMA platform. As the recognized leader for mobile advertising for quality content our mobile developers will take advantage from Third Screen Media’s well established sales channels in the USA, ” comments Ragnar Kruse, co-founder and CEO Smaato Inc. “This partnership accelerates our in-application mobile advertising offering.”

The first applications coming to market and supported by SOMA are iambic TopStory (www.iambic.com), SplashNews (www.splashdata.com), Red Herring Mobile (www.redherring.com) and Smaato News - all available for Palm OS and Windows Mobile devices.

Handmark, iambic, Sendandsee Ltd, SplashData And Spb Software House Support Smaato Technology

CTIA: Orlando/San Mateo, March 27, 2007 Smaato Inc. fosters strong ties with mobile software partners and announces a range of new strategic alliances at CTIA Orlando. Smaato, pioneering developer of ad-enabling technology for mobile phones, has entered partnerships with Handmark Inc. iambic Inc., Sendandsee Ltd., SplashData Inc and Spb Software House for ad-enabling some of their upcoming mobile software solutions.
With this major support Smaato positions itself as the leader in the mobile advertising space, focusing on In-Application advertising: Smaato has now a global market potential of over 3 million addressable mobile users.

“Since its inception, Handmark has been focused on new trends in the marketplace and delivering on the expectations of our customers,” said Douglas Edwards, Handmark co-founder and chief marketing officer.  “Offering the Smaato RSS NewsReader through our channels will be beneficial and appealing to our customers and business partners.”

“Smaato has made it possible for us to offer an easy to use RSS reader that fits nicely with the other products in our portfolio,” said Adriano Chiaretta, chief operating officer at iambic, Inc. “Plus, the Smaato Open Mobile Advertising (SOMA) platform provides us with a great way to cover the operations costs associated with providing this news feed service.”

“The collaboration with Smaato enables us to offer comprehensive new services with an integrated advertising model”, says Aape Pohjavirta, CEO, Founder Sendandsee, “Big media and publishing groups approach us to extend their existing advertising models into the mobile world. Together with Smaato we now offer innovative solutions to fully explore the exciting opportunities of mobile advertising”.

“We are looking forward to partnering with Smaato for the release of SplashNews,” says Morgan Slain, CEO SplashData. “Our aim has always been to make the information you need available to you whenever and wherever you want it, whether it’s your passwords and web logins, digital photos, checkbook register, shopping lists, travel information, or notes and outlines.  Making RSS feeds for news and information available to you on your smartphone is a great addition to our product lineup, and with Smaato’s advertising platform, we can make SplashNews a free mobile service for our customers throughout the world.”

“We have been looking into the new opportunities with ad-enabled software solutions for our mobile users. We have decided to work with Smaato and their SOMA platform for our applications,” stated Sebastian-Justus Schmidt, CEO of Spb Software House. “We did not find another comparable solution that fits our needs the way SOMA does with its rich features.”

This line-up of leading mobile software developers supporting the SOMA platform is the first result of Smaato’s developer initiative launched at 3GSM in Barcelona earlier this year. Smaato is working with international developers for mobile applications to ad-enable their solutions and to create new revenue streams thru delivering in-application advertising. Smaato supports, Palm OS, Symbian, Java, Windows Mobile with its mobile ad-server and a comprehensible API. Smaato invites interested developers to join the SOMA developer zone at www.smaato.com/devzone.

Please see our separate press releases and find more information about our partners here:
www.handmark.com - www.iambic.com - www.splashdata.com - www.sendandsee.com - www.spbsoftwarehouse.com

Orlando, Fla. - March 23, 2007 - Smaato Inc., pioneering developer of ad-enabled applications for mobile phones, today announced a strategic partnership with Handmark, a global leader in mobile media. Through this partnership, Handmark will distribute the free, ad-supported Smaato RSS NewsReader through its distribution channels, beginning with www.handmark.com this summer.

The ad-supported Smaato News is a modern RSS-reader for smartphones that allow users to read the RSS-feeds of their favorite blogs, Web sites and other news from their mobile device.

“Since its inception, Handmark has been focused on new trends in the marketplace and delivering on the expectations of our customers,” said Douglas Edwards, Handmark co-founder and chief marketing officer. “Offering the Smaato RSS NewsReader through our channels will be beneficial and appealing to our customers and business partners.”

“We are pleased to be working with Handmark to distribute our application through their established, well-known channels,” comments Ragnar Kruse, co-founder and CEO Smaato Inc.  “We anticipate that the RSS NewsReader will be very popular among Handmark customers, allowing them to easily access the information they need from their handheld device.”

Smaato News is currently available for Palm OS, Windows Mobile Pocket PC and Symbian S60 devices.

Smaato will demo its applications at CTIA, in Orlando March 27 - 29 at booth 5586. Handmark is showcasing its product range at CTIA at booth 1215.

About Handmark

Handmark is a global leader in the development and distribution of mobile content solutions. Pocket Express wireless on-device portal service offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, MOTORAZR, Motorola Qâ„¢ and other Windows Mobile wireless handhelds. The company holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Mo.; and Dallas, Texas, with sales offices in Kansas City; San Francisco; and London. For more information, visit http://www.handmark.com.

Smaato Inc. is announcing today the availability of it’s free RSS news reader software Smaato News for Symbian S60 smartphones. Smaato News is the first Symbian application using the new SOMA mobile advertising platform, which allows developers to show advertising within their applications. The existing versions for Palm OS and Windows Mobile have been updated. All versions can be downloaded for free at http://www.smaato.com/now

Smaato News is an easy to use mobile RSS newsreader for smartphones. Mobile users can subscribe to their favorite news feeds or blogs directly on their phones and read them “off-line”. Featured feeds include: CNN News, BBC News, digg technology, Engadget and SymbianOne. The newly released Symbian version supports popular Symbian S60 2^nd Edition smartphones, including Nokia N70, N90 and the Nokia 66xx phones.

Handelsblatt Blogger Axel Postinett picked this up here, thanks!

Hello!

we are delighted that you take the time to install the new Smaato News RSS reader. We have made every effort to develop a free news reader, that is simple to use, has some appealing user interface and has an open architecture to add new features and services as we go along.

We are very interested in your feedback and welcome your comments. We have some exciting new features cooking and like to share them with you as soon as they go in release mode. So, please make sure you register your version of Smaato News today that we are able to keep you in the loop.

All the best from your
Smaato Team !