Smaato Blog » Press Release http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Asia-Pacific: Smaato Predicts $1.5 Billion Mobile Advertising Spend in 2010 http://www.smaato.com/blog/2010/05/06/asiapacific/ http://www.smaato.com/blog/2010/05/06/asiapacific/#comments Thu, 06 May 2010 12:54:18 +0000 SMAATO http://www.smaato.com/blog/?p=1155 Smaato published a white paper, written by Nick Lane, Chief Analyst at mobileSQUARED, on the mobile advertising market in South-East-Asia.

The white paper, based on new research from mobileSQUARED, reveals information on the mobile Internet boom in Asia. In 2010 more than 400 million people will have access to the mobile Internet and the average mobile Internet user across Asia will generate 26.47 page impressions per day. This means that users in Asia will be producing over 15 billion page impressions on a daily basis, including Japan and China. The total spending in the mobile advertising market is predicted to be about $1.5billion for 2010.

The white paper also describes the other side of the coin, with the difficulties brands face when trying to enter this complex market. While the numbers are impressive, research also suggests that only 8% of traffic is converted into mobile advertising inventory. The South-East Asian region has more than 400 devices in use, mostly feature phones that are running on 2G networks. With a rapid growth of the smartphone market share, comes slowly a relief to the problem of handset fragmentation.

The Asia-Pacific region shows a huge potential for growth in the mobile advertising space. We are proud to have established a Singapore presence already in 2009 and will continue to hire to grow our local team. As the Smaato Metrics and this white paper show – this is a complex market which has its own rules and requirements. We welcome partners that help us continue to grow the mobile marketing economy together, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

The whitepaper is available to download at www.smaato.com/whitepaper.

Read the entire PR here

Related Posts:

]]> http://www.smaato.com/blog/2010/05/06/asiapacific/feed/ 1 Smaato Launches iSOMA SDK for Apple iPad http://www.smaato.com/blog/2010/04/09/ipad-sdk/ http://www.smaato.com/blog/2010/04/09/ipad-sdk/#comments Fri, 09 Apr 2010 14:04:31 +0000 SMAATO http://www.smaato.com/blog/?p=1132 Apple iPadiPad drives innovation and a merging of Mobile and Online Advertising

New iPhone OS 4.0 features allow for enhanced mobile advertising functions

Smaato Inc. the leading mobile ad optimization company announced today the new version of iSOMA SDK for iPad applications and mobile websites.

“There is a lot of excitement in the mobile publishing market about the iPad and new features in the upcoming iPhone OS 4.0 release. We are happy to continue our support for the iPhone platform and the iPad as the new addition to mobile device choices,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The iSOMA for iPad SDK will support multiple new ad formats including the universal ad package (UAP) of the iab – the online association that set the standards for the launch of the online advertising economy. In addition mobile ad formats of the MMA (Mobile Marketing Association) are supported as well, including new rich media banner formats that are emerging from Smaato’s 36 ad network partners.

Apple’s iPad is a hybrid mobile device that is expected to be heavily used to surf the web, consumer media apps as well as play with mobile entertainment offerings. First applications and media offerings from publishers of TIME, Wall Street Journal and the New York Times are using a blend of new innovative advertising formats that add multimedia functions, like video and sound.

Smaato Advanced Mobile Analytics will be included in the iPad SDK 1.0 and provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for the iPad to maximize user experience and insights.

Smaato will make the new iSOMA for iPad version available for free download with registration on the sign-up portal at www.smaato.com/signup

Read and download the entire PR here.

Related Posts:

]]> http://www.smaato.com/blog/2010/04/09/ipad-sdk/feed/ 0 Smaato Closes $4.5M Financing Round http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/ http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/#comments Thu, 03 Dec 2009 09:20:21 +0000 SMAATO http://www.smaato.com/blog/?p=522 Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating. The capital will be used to grow the company’s leadership position as the largest mobile advertising optimizer, and to grow its global presence.

“Our mission is to give mobile publishers a dependable mobile advertising solution for their worldwide inventory to maximize mobile revenues. We provide an innovative mobile advertising optimization and mediation platform that can deliver ads in 215+ countries for mobile web and apps. This new round of funding will help us further expand our network of now 33 ad networks globally and continue to provide the best possible choice and service to our customers. We have recently opened our Singapore presence and as a result of the funding we will continue to strengthen our position in other regions”, stated Ragnar Kruse, CEO and Co-Founder of Smaato.

More than 1000 publishers have signed up with Smaato as a partner to monetize their content so far and Smaato is managing close to 3 billion ad requests per month. Mobile publishers, mobile developers, ad networks and operators partner with Smaato to maximize mobile advertising with aggregation of multiple leading ad networks worldwide. Working with mobile ad networks on a global scale, Smaato has a unique offering to the market: relevant local ads combined globally in a single sign-up process at www.smaato.com.

“The mobile advertising market is growing rapidly and it has proved to be a profitable business even in recessionary periods. In fact, we have seen mobile advertising increase dramatically over the past 12 months. We see enormous potential to grow the business and our geographical offering,” continued Mr. Kruse.

“As demand increases worldwide for mobile advertising solutions, we see Smaato as the pioneer in the space, capable of leading a true change in the market. As investors, we’re excited to work with the experienced Smaato team who are at the forefront of what we believe will be a huge and beneficial shift for both consumers and mobile companies alike.” stated Uwe Feuersenger, CEO of aeris CAPITAL.

For further information visit DigitalBeat article:

DigitalBeat

Related Posts:

]]> http://www.smaato.com/blog/2009/12/03/smaato-closes-4-5m-financing-round/feed/ 5 Smaato Names Madvertise as 33rd Ad Network Partner http://www.smaato.com/blog/2009/11/23/smaato-madvertise/ http://www.smaato.com/blog/2009/11/23/smaato-madvertise/#comments Mon, 23 Nov 2009 16:52:03 +0000 SMAATO http://www.smaato.com/blog/?p=486 madvertiseDuring Mobile Monday Berlin today, Smaato, the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network, has joined the Smaato network as its 33rd ad network partner.

This cements Smaato’s leading global position by having the largest network of advertising partners in the industry.

“We see this new partnership with Madvertise to be a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers”, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

“We are glad to partner with Smaato. This partnership extends our reach in our core markets and enables us to run global advertising campaigns on the Smaato network”, stated Carsten Frien, CEO of Madvertise.

Madvertise is the leading regional ad network in Germany, Austria and Switzerland with a strong mobile website and mobile application publisher network.

Smaato started building its SOMA™ (Smaato Open Mobile Advertising) platform as a mobile advertising optimization platform with its first partner Third Screen (now part of AOL) and leading ad network partners like AdMob (now part of Google). It extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, Philippines, Malaysia and Japan. With Madvertise joining the partnership, Smaato has strengthened its presence in Europe and secured SOMA’s position as being the world’s largest platform for mobile advertising mediation. (…)

Visit our Press area and download the full release here.

Related Posts:

]]> http://www.smaato.com/blog/2009/11/23/smaato-madvertise/feed/ 0 Smaato Mobile Advertising Award 2009 Winners Announced http://www.smaato.com/blog/2009/10/16/smaato-award-2009-winners-announced/ http://www.smaato.com/blog/2009/10/16/smaato-award-2009-winners-announced/#comments Fri, 16 Oct 2009 07:44:13 +0000 SMAATO http://www.smaato.com/blog/?p=398 Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the winners of the Smaato Mobile Advertising Awards 2009 (http://www.smaato.com/award-winners).

• Overall iPhone category winner: Waze
• Overall Mobile web category winner: Flirtomatic
• Overall Apps category winner: Aloqa
• Microsoft Phone category winner: SPB TV
• Motorola Android category winner: Aloqa

Winners of the different categories were announced at the awards ceremony, which took place on October 15 in San Francisco, to recognize excellence in the world of mobile apps and the mobile web. The awards ceremony in San Francisco attracted more than 200 of the world’s leading mobile developers, entrepreneurs, venture capital professionals and Investors.

Smaato awarded the overall winners free travel to Barcelona and booth space at the Mobile World Congress 2010 as well as various opportunities for publicity. In addition, the winners of the Microsoft Phone Category and the Motorola Android Category will receive prizes by sponsors Microsoft and Motorola. All 15 Finalists received deviceatlas licenses sponsored by dot.Mobi. As a special prize, a free booth at M-DAYS 2010 was awarded to Flirtomatic and Yoose.

Download the entire PR here.

See also some pictures of the Smaato Mobile Advertising Award 2009 Ceremony here.

Related Posts:

]]> http://www.smaato.com/blog/2009/10/16/smaato-award-2009-winners-announced/feed/ 0 Smaato Mobile Advertising Award: Nominees shortlist 2009 announced http://www.smaato.com/blog/2009/10/08/smaato-award-nominees/ http://www.smaato.com/blog/2009/10/08/smaato-award-nominees/#comments Thu, 08 Oct 2009 17:39:44 +0000 SMAATO http://www.smaato.com/blog/?p=392 Smaato Mobile Advertising Award 2009Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the Nominees for the Smaato Mobile Advertising Award 2009. Publishers have until the closing of CTIA San Diego, Friday October 9, to add their cool app or website to the growing list.

The list of Nominees so far can be found here.

“The variety of the nominees to the forthcoming Smaato Awards shows the impressive innovation happening with mobile apps and websites across the globe. It’s going to be a really difficult job for the judges to decide on a winner from the forthcoming finalists with such a great selection of companies.”, said Ragnar Kruse, CEO & Co-Founder of Smaato.

The jury members are: Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Tsirulnik (Mobile Marketer), James Cameron (Camerjam), Jim Cook (MobiAdNews), Jörg Sievert (SAP Ventures), Kei Shimada (Infinita), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (BVDW), Matthäus Krzykowski (Venture Beat), Matthew Snyder (ADObjects), Michelle Sklar (bnetTV), Peggy Anne Salz (MSearchGroove), Ragnar Kruse (Smaato), Rudy De Waele (mTrends), Tim Green (Mobile Entertainment), Tomi Ahonen (Author), Trey Harvin (mobiThinking).

Download the PR here.

Related Posts:

]]> http://www.smaato.com/blog/2009/10/08/smaato-award-nominees/feed/ 0 Winner of Smaato Award 2008 Lands Carrier Deal http://www.smaato.com/blog/2009/10/07/dialplus-lands-carrier-deal/ http://www.smaato.com/blog/2009/10/07/dialplus-lands-carrier-deal/#comments Wed, 07 Oct 2009 10:21:00 +0000 SMAATO http://www.smaato.com/blog/?p=377 Smaato Award 2008DialPlus, the winner of Smaato’s Mobile Advertising Award in 2008 – a competition to search for the most innovative ad-enabled mobile content and applications – has released their first commercial DialPlus application, which is now available via T-Mobile USA’s web2go service on a variety of Windows Mobile and Blackberry Smartphones. A free downloadable version of their application can also be downloaded from the DialPlus website starting next week.

DialPlus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over.

Congratulations DialPlus. We are proud that the winner of the first Smaato Award has been so successful with T-Mobile and that it is the first Smaato ad-enabled application to be rolled-out on deck with a major US carrier. The idea of this competition is to give young mobile start-ups global recognition and visibility with VC’s and the media as well as providing introductions to key influencers in the industry – it clearly helped last year and we hope that this year’s winner will be equally as successful as DialPlus, said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

We were honored to be selected by the judges as the winner of the Smaato Mobile Advertising Award 2008. This was a strong validation of the DialPlus product vision that incorporated mobile advertising and winning the competition opened many doors for funding and business opportunities, said Lisa LeVasseur, CEO of DialPlus.

Read the entire PR here.

Related Posts:

]]> http://www.smaato.com/blog/2009/10/07/dialplus-lands-carrier-deal/feed/ 0 Smaato Mobile Advertising Award 2009 Gains Support From 7 Top VC Partner’s http://www.smaato.com/blog/2009/09/29/smaato-mobile-advertising-award-2009-gains-support-from-tim-chang/ http://www.smaato.com/blog/2009/09/29/smaato-mobile-advertising-award-2009-gains-support-from-tim-chang/#comments Tue, 29 Sep 2009 14:01:42 +0000 SMAATO http://www.smaato.com/blog/?p=358 Tim Chang of Norwest Venture Partners joins a great line up of first class VC partners as a “prize” for the winners.

Here is the complete line up of the VC partners that the winner of the Smaato Mobile Advertising Award 2009 will meet:

  • Frédéric Veyssière (Innovacom)
  • Jörg Sievert (SAP Ventures)
  • Mark Kvamme (Sequoia Capital)
  • Niall Davis (aeris CAPITAL)
  • Rich Wong (Accel)
  • Tim Chang (Norwest Venture)
  • Tim Draper (Draper Fisher Jurvetson)

Read the entire PR at businesswire.com

More informations about the Smaato Award 2009 click here!

Related Posts:

]]> http://www.smaato.com/blog/2009/09/29/smaato-mobile-advertising-award-2009-gains-support-from-tim-chang/feed/ 0 Smaato Mobile Advertising Award 2009: VC Partners Announced http://www.smaato.com/blog/2009/09/28/smaato-mobile-advertising-award-2009-vc-partners-announced/ http://www.smaato.com/blog/2009/09/28/smaato-mobile-advertising-award-2009-vc-partners-announced/#comments Mon, 28 Sep 2009 12:14:17 +0000 SMAATO http://www.smaato.com/blog/?p=353 Smaato Mobile Advertising Award 2009After the success of last year’s competition, Smaato is again opening entries to find the coolest ad-enabled mobile content on the planet.

Smaato Inc., a leading mobile ad optimizer and mobile advertising company announced today the distinguished VC partners for the Smaato Mobile Advertising Award 2009. Smaato is delighted to have Tim Draper (Draper Fisher Jurvetson), Frédéric Veyssière (Innovacom Venture Capital) and Niall Davis (aeris CAPITAL) supporting the award for a second year and being introduced to the winning companies. We are also thrilled to a have the following VCs participating this year:

* Mark Kvamme (Sequoia Capital)
* Rich Wong (Accel)
* Jörg Sievert (SAP Ventures)

We are pleased to announce a fantastic line-up of VCs for the forthcoming Smaato Award. It’s an honor to have the support of so many distinguished individuals for making this competition come to life. For the award winners it’s a great opportunity to meet top tier VCs from around the world and to have a real shot of getting funding, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Read the entire PR at businesswire.com

More informations about the Smaato Award 2009 click here!

Related Posts:

]]> http://www.smaato.com/blog/2009/09/28/smaato-mobile-advertising-award-2009-vc-partners-announced/feed/ 0 Smaato Mobile Advertising Award 2009 http://www.smaato.com/blog/2009/09/09/smaato-mobile-advertising-award2009/ http://www.smaato.com/blog/2009/09/09/smaato-mobile-advertising-award2009/#comments Wed, 09 Sep 2009 13:51:25 +0000 SMAATO http://www.smaato.com/blog/?p=346 Smaato Mobile Advertising Award 2009After the success of last year’s competition, Smaato is again opening entries to find the coolest ad-enabled mobile content on the planet.

The Smaato Award is searching for outstanding mobile applications and mobile websites and passionate mobile entrepreneurs that lead this new medium with their content offerings. From Smaato’s own experience in the early days of a start-up with a promising new product, there are things that help publishers grow: buzz, connections and media attention … oh and yes: a meeting with a venture capital firm.

This year, the competition will be broken into three categories:

* iPhone
* Mobile Website
* Applications and games running on all other platforms

Submit your entry today to win fabulous prizes:

* Fly to Mobile World Congress 2010! Free booth participation, including flight and hotel for winners of all three categories
* Meeting with VC partners
* Booth at M-Days, Germany, 2010
* Free tickets for Mobile World Congress 2010

Registration is now open! click here!

There are no entrance fees!

For further information how to join, jury, eligibility and downloads of the award, please visit our award page at: www.smaato.com/award or download the press release here.

Jury Members 2009:

Bambi Francisco (vator.tv)
Bena Roberts (GoMoNews)
Caroline Lewko (WIP)
Giselle Tsirulnik (Mobile Marketer)
James Cameron (Camerjam)
Jim Cook (MobiAdNews)
Kei Shimada (Infinita, JP)
Lubna Dajani (Mobile Monday, NYC)
Mark Wächter (Mobile Monday, Germany & BVDW)
Matthäus Krzykowski (Mobile coordinator, Venture Beat)
Matthew Snyder (ADObjects)
Michelle Sklar (bnetTV)
Peggy Anne Salz (MSearchGroove)
Ragnar Kruse (Smaato Inc.)
Rudy De Waele (dotOpen/mTrends)
Timothy Chang (Norwest Venture Partners)
Tim Green (Mobile Entertainment UK)
Tomi Ahonen (Author, HKG)
Trey Harvin (mobiThinking)

The jury will look at: unique approach, traction in the market, idea, originality, company positioning and branding to name a few.

Related Posts:

]]> http://www.smaato.com/blog/2009/09/09/smaato-mobile-advertising-award2009/feed/ 1