Smaato Blog » Partners http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 Smaato partners with Motally for Advanced Mobile Analytics! Cross platform offering for iPad, iPhone, Android and Mobile Internet http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/ http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/#comments Tue, 30 Mar 2010 16:00:12 +0000 SMAATO http://www.smaato.com/blog/?p=1112 MotallySmaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone, Android, Symbian, Windows Phone and other platforms.

“We are excited to partner with Smaato the leading global mobile ad network aggregation platform. Together with our analytics tool and Smaato’s SOMA platform, we enable mobile publishers to better analyze and monetize their mobile inventory”, stated John Forese, CEO of Motally.

The new Smaato Mobile Analytics features are incorporated into the SOMA platform that is easily integrated by registering at www.smaato.com/signup

Many app developers and mobile website publishers have serious issues to track the usage of their properties across different platforms. Smaato Advanced Mobile Analytics provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for iPhone, Android, Symbian and the upcoming iPad to maximize user experience and insights. In addition Smaato’s SOMA platform adds visibility and aggregated reporting across all major mobile ad networks worldwide.

“We are glad to partner with Motally on adding more value and insights for our mobile publisher and developer partners. By integrating Motally in the SOMA platform, we add additional free benefits to analyze usage behavior of apps and mobile websites“, stated Ragnar Kruse, CEO & Co-Founder, Smaato Inc.

Feature Overview:

- Sophisticated Dashboards: See mobile traffic at a glance or dive into traffic with detailed stats and charts
- Precise User/Visitor Analysis: Gain important insights on publisher’s users (location, device, carrier…)
- Detailed Traffic Tracking: Understand Usage Patterns of mobile inventory (click flow, top pages…)
- Customizable Events: Define specific events to track conversions or bugs, do A-B testing, etc.
- Easy Integration: SDKs and code snippets for apps and mobile websites make the magic happen in minutes
- Best in Class Monetization: Maximize publisher revenues through Smaato’s SOMA platform

Smaato analytics are now part of the SOMA platform and mobile publishers can sign up today to get better reporting for free as part of their SOMA registration at: www.smaato.com/signup

Download Full Release

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]]> http://www.smaato.com/blog/2010/03/30/smaato-partners-with-motally/feed/ 1 2010 FIFA World Cup: Smaato Supports M-Football, London http://www.smaato.com/blog/2009/11/27/2010-fifa-world-cup/ http://www.smaato.com/blog/2009/11/27/2010-fifa-world-cup/#comments Fri, 27 Nov 2009 16:10:02 +0000 SMAATO http://www.smaato.com/blog/?p=501 M-Football

There is no doubt that the 2010 FIFA World Cup presents a massive opportunity for brands, as demonstrated by the success of mobile marketing campaigns at the 2006 World Cup and UEFA European Championships in 2008. Today, both the technology and the content are far more robust, sophisticated and widespread so that mobile stakeholders are now starting to understand users’ behaviour and interaction with their mobile devices.

The M-Football conference will bring together the various international stakeholders who need to collaborate in order to exploit successfully the enormous opportunities on offer. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space.

The conference aims to share case studies, inspire campaigns, explain the technological landscape and introduce potential partners to each other. The format has been designed to facilitate the creation of calls-to-action and future business partnerships, in particular the afternoon business roundtables which promote enhanced networking and an environment to broker business deals.

See the Agenda at CamerJam here.

CamerJam

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]]> http://www.smaato.com/blog/2009/11/27/2010-fifa-world-cup/feed/ 2 Smaato Names Madvertise as 33rd Ad Network Partner http://www.smaato.com/blog/2009/11/23/smaato-madvertise/ http://www.smaato.com/blog/2009/11/23/smaato-madvertise/#comments Mon, 23 Nov 2009 16:52:03 +0000 SMAATO http://www.smaato.com/blog/?p=486 madvertiseDuring Mobile Monday Berlin today, Smaato, the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network, has joined the Smaato network as its 33rd ad network partner.

This cements Smaato’s leading global position by having the largest network of advertising partners in the industry.

“We see this new partnership with Madvertise to be a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers”, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

“We are glad to partner with Smaato. This partnership extends our reach in our core markets and enables us to run global advertising campaigns on the Smaato network”, stated Carsten Frien, CEO of Madvertise.

Madvertise is the leading regional ad network in Germany, Austria and Switzerland with a strong mobile website and mobile application publisher network.

Smaato started building its SOMA™ (Smaato Open Mobile Advertising) platform as a mobile advertising optimization platform with its first partner Third Screen (now part of AOL) and leading ad network partners like AdMob (now part of Google). It extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, Philippines, Malaysia and Japan. With Madvertise joining the partnership, Smaato has strengthened its presence in Europe and secured SOMA’s position as being the world’s largest platform for mobile advertising mediation. (…)

Visit our Press area and download the full release here.

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]]> http://www.smaato.com/blog/2009/11/23/smaato-madvertise/feed/ 0 Smaato Sponsors GoMo News Blender at MWC’10 http://www.smaato.com/blog/2009/11/20/smaato-sponsor-gomonews-blender-mwc2010/ http://www.smaato.com/blog/2009/11/20/smaato-sponsor-gomonews-blender-mwc2010/#comments Fri, 20 Nov 2009 10:43:49 +0000 SMAATO http://www.smaato.com/blog/?p=469 Smaato is partnering with GoMo News at Mobile World Congress 2010 in Barcelona!

The GoMo News Blender is back…. at Mobile World Congress in Barcelona next year… in a bigger venue!

Huge thanks to the wonderful Smaato for being the main headline sponsor and captain of the bar. This is the sixth time that Smaatohas sponsored GoMo News and our joint events are always extremely successful as we know the vendors and publishers that rock!

Everyone in the mobile marketing, mobile advertising, mobile search, mobile barcode and mobile application or web space is invited.

See the GoMo News article here:

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