mobileStorm wrote: In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. When faced with smaller budgets, mobile provides the highest ROI of any marketing ch
Morgan Stanley analyst Mary Meeker's presentation on Internet and the economy (10 mins): Mobile internet is bigger than you think. iPhone is becoming THE mobile platform. Social media, mobile devices are changing communications and commerce. Mobile internet trends in Japan show how th
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. However, mobile advertising is going the other direction - UP. MAGNA projections show mobile advertising revenues growing 36% to $229 million in 2009, a
Smaato will be represented at the next event of Mobile Monday Germany, taking place at Duesseldorf, Spoerl Stadtmuseum, April 20 about Mobile Advertising and Mobile Marketing. Smaato's CMO, Harald Neidhardt will speak at MoMo Duesseldorf. Event description: "10 years ago we saw the evoluti
04.15.2009 | Harald Neidhardt, Mobile Advertising, Mobile Marketing, Smaato Events | SMAATO
Congratulations DialPlus! Smaato is proud to announce that among the 11 Finalists, the distinguished Jury has selected DialPlus as their favorite ad-enabled mobile application. San Diego based DialPlus won over the jury with its application that is showing visual information from the web for a ph
12.16.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato, Smaato Award | SMAATO
Latest Revised Guidelines released today by Mobile Marketing Association New York; London, UK; Singapore and Sao Paulo, October 29, 2008 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of an updated version of its global Mobile Advertising Guidelines. Th
10.29.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato | SMAATO
CTIA San Francisco, USA / Hamburg, Germany, 12th September 2008 – Today at CTIA FISHLABS, leading developer and publisher of high-end mobile games, and Smaato, pioneering provider for mobile advertising solutions, signed a deal to implement SOMA™ ad server technology into upcoming mobile gam
09.15.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato | SMAATO
San Francisco, CA – September 03, 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions announces the Smaato Mobile Advertising Award 2008. Smaato teamed up with Vator.tv, a social network for technology start-up companies, to search for the coolest ad-ena
09.4.2008 | Mobile Advertising, Mobile Marketing, Smaato | SMAATO
Oakdale / San Mateo, August 18, 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions, and Star Gaming Network today announced their collaboration for mobile advertising. Star Gaming Network, a subsidiary of SimFreaks.com, offers a wide range of mobile games
08.20.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato | SMAATO
Smaato welcomes the new iPhone 3G Sometimes innovations from the Valley are brought to life first in other parts of the world. Last Friday, the Smaato team in Hamburg got an 9 hour advantage on having the new iPhone in their hands ahead of the U.S. based Smaato team. On Friday the 11th at 10 A
07.14.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato | SMAATO
