Smaato published a new whitepaper on the mobile advertising ecosystem. Download the free whitepaper here: www.smaato.com/whitepaper. This whitepaper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising m
08.16.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Publishers, Smaato | SMAATO
METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the
08.12.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Smaato | SMAATO
Reported by Harald Neidhardt, CMO & Co-Founder of Smaato Inc. Coming down to Austin Texas in the middle of March is a great break from the usual trade shows – and especially the weather lately in New York, Europe or the Valley. Greeted by a refreshing 77° F (25° C) the City of Austin is kind
03.17.2010 | Mobile Advertising, Mobile Marketing, Smaato Events | SMAATO
mobileStorm wrote: In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. When faced with smaller budgets, mobile provides the highest ROI of any marketing ch
Morgan Stanley analyst Mary Meeker's presentation on Internet and the economy (10 mins): Mobile internet is bigger than you think. iPhone is becoming THE mobile platform. Social media, mobile devices are changing communications and commerce. Mobile internet trends in Japan show how th
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. However, mobile advertising is going the other direction - UP. MAGNA projections show mobile advertising revenues growing 36% to $229 million in 2009, a
Congratulations DialPlus! Smaato is proud to announce that among the 11 Finalists, the distinguished Jury has selected DialPlus as their favorite ad-enabled mobile application. San Diego based DialPlus won over the jury with its application that is showing visual information from the web for a ph
12.16.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato, Smaato Award | SMAATO
Latest Revised Guidelines released today by Mobile Marketing Association New York; London, UK; Singapore and Sao Paulo, October 29, 2008 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of an updated version of its global Mobile Advertising Guidelines. Th
10.29.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato | SMAATO
SOMA Mobile Advertising Platform Opens Up New Revenue Streams For Developers Of J2ME Polish - The De-Facto Standard Toolkit for Mobile Java San Mateo, CA / Barcelona, Spain, February 7, 2008 — Smaato Inc. and Enough Software have joined forces to bring new revenue streams to mobile developers b
02.7.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato | SMAATO
The Service Provider Forum of the Telecom Council of Silicon Valley’s Zephyr Award for Best Mobile Opportunity San Mateo, California - February 7, 2008 – Smaato, a pioneering provider of mobile advertising platform technology announced that it has been nominated for a SPIFFY Award - The Zephy
02.7.2008 | Mobile Advertising, Mobile Marketing, SOMA, Smaato | SMAATO
