Smaato published the Smaato Mobile Advertising Metrics, showing that the average worldwide ad network fill rates remain constant at 29% in February 2010. There is also a focus on the US and South-East Asian markets and at ad network response times. Smaato’s metrics are based upon 35 mobile ad ne
Smaato, the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone. The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and m
02.10.2010 | Mobile Advertising, Smaato, Smaato Events | SMAATO
According to JP Morgan’s 2010 Internet Industry Outlook released January 4th, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s analyst Imran Kahn released the 328-page Interest Industry outlook which notes that
SymbianOne wrote: As a reminder the report details the mobile advertising click through rates, indexed by operating systems, in which Symbian came out top – posting rates way above that of Apple and Android devices. The comment below outlines Symbian’s thoughts on the positive results of this
iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you'd be wrong. Some new December data from the mobile advertising company Smaato
iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato
Smaato released a new white paper for mobile publishers as a backgrounder on the current mobile advertising market and choices for publishers to maximize their mobile ROI. The white paper “Global Choices in Mobile Advertising” can be downloaded here and portraits international trends & fi
Smaato published the Smaato Mobile Advertising Metrics. The Smaato Metrics unveil for the first time a Click Through Rate (CTR) Index by Handset operating system. In addition the Smaato Metrics show a comparison of Mobile Ad Network fill rates worldwide and for the USA. These metrics are based
According to FarneyMedia.com recent post on Quattro's purchase by Apple, Smaato is a company to watch in 2010. Smaato is the world’s largest mobile ad network optimisation platform. The German-based company now has thirty-three mobile ad networks on its platform.
Smaato's CEO interview with Steve Litchfield from AllAboutSymbian.com. "Smaato are a name you've probably never heard of - even if you're a developer. Yet, if the latter, it's a name that should be w ell and truly on your radar - they tower over even AdMob - Smaato serve up over 3 billion ads eac
12.16.2009 | Mobile Advertising, Ragnar Kruse, Smaato | SMAATO
