GoMo News: Mobile ad networks tend to report excitedly what their monthly impressions are, and how many clients they serve. But there’s another factor to consider: how hard do they work, and with what resources? If you check company size and investment, some interesting facts arise. What’s
08.16.2010 | Ad Networks, Mobile Advertising, Smaato | SMAATO
Smaato published a new whitepaper on the mobile advertising ecosystem. Download the free whitepaper here: www.smaato.com/whitepaper. This whitepaper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising m
08.16.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Publishers, Smaato | SMAATO
METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the
08.12.2010 | Ad Networks, Advertisers, Mobile Advertising, Mobile Marketing, Smaato | SMAATO
Smaato Inc. the leading mobile ad optimization company today announced a new partnership with Motally Inc. to deliver smarter and cross-platform analytics for mobile developers and publishers. Motally is a San Francisco-based provider of independent mobile analytics for mobile Internet, iPad, iPhone
03.30.2010 | Mobile Advertising, Partners, SOMA, Smaato | SMAATO
Reported by Harald Neidhardt, CMO & Co-Founder of Smaato Inc. Coming down to Austin Texas in the middle of March is a great break from the usual trade shows – and especially the weather lately in New York, Europe or the Valley. Greeted by a refreshing 77° F (25° C) the City of Austin is kind
03.17.2010 | Mobile Advertising, Mobile Marketing, Smaato Events | SMAATO
Alcatel-Lucent announced the industry’s first packaged API (Application Programming Interfaces) bundles, and an associated revenue sharing model that radically transforms application development by eliminating upfront costs for developers and opening new revenue opportunities for service provide
03.16.2010 | Industry News, Mobile Advertising, Smaato | SMAATO
Smaato published the Smaato Mobile Advertising Metrics, showing that the average worldwide ad network fill rates remain constant at 29% in February 2010. There is also a focus on the US and South-East Asian markets and at ad network response times. Smaato’s metrics are based upon 35 mobile ad ne
Smaato, the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone. The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and m
02.10.2010 | Mobile Advertising, Smaato, Smaato Events | SMAATO
According to JP Morgan’s 2010 Internet Industry Outlook released January 4th, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s analyst Imran Kahn released the 328-page Interest Industry outlook which notes that
SymbianOne wrote: As a reminder the report details the mobile advertising click through rates, indexed by operating systems, in which Symbian came out top – posting rates way above that of Apple and Android devices. The comment below outlines Symbian’s thoughts on the positive results of this
