Archive for the Industry News Category

Smaato Welcomes the Pioneering Social API Initiative of Alcatel-Lucent

Alcatel-Lucent announced the industry’s first packaged API (Application Programming Interfaces) bundles, and an associated revenue sharing model that radically transforms application development by eliminating upfront costs for developers and opening new revenue opportunities for service provide

03.16.2010 | Industry News, Mobile Advertising, Smaato | SMAATO

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Mobile Advertising to Grow 45% in 2010 to $3.8B

According to JP Morgan’s 2010 Internet Industry Outlook released January 4th, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s analyst Imran Kahn released the 328-page Interest Industry outlook which notes that

01.26.2010 | Industry News, Mobile Advertising | SMAATO

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Apple to Launch iPhone 4G in April?

Koreatimes.co.kr wrote: "KT, an exclusive local partner of Apple to sell iPhone, plans to introduce an upgraded version of the device ? 4G iPhone ? to the domestic market in April at the earliest. Talks over initial sales volume of such gadgets have already been under way and KT is set to

01.13.2010 | Industry News | SMAATO

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Mobile Stats: Mobile Media Rocks!

"According to the latest data, the use of social networking services by mobile users has increased by almost 139 percent compared to last year. Stimulated by the introduction of the iPhone, digital media consumption on mobile devices has increased by 17 percent. Not only Apple, but also Microsoft

11.20.2009 | Industry News, Mobile Advertising, Smaato, Smaato Events | SMAATO

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Why To Go Mobile When Marketing Budgets Are Shrinking

mobileStorm wrote: In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. When faced with smaller budgets, mobile provides the highest ROI of any marketing ch

11.12.2009 | Industry News, Mobile Marketing | SMAATO

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Google Acquires AdMob For $750 Million

Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million. AdMob founder Omar Hamoui sent the following letter to customers: "Today we announced that AdMob has signed a definitive agreement to be acquired by Go

11.10.2009 | Industry News, Mobile Advertising | SMAATO

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The Mobile Internet Is Going To Explode

Morgan Stanley analyst Mary Meeker's presentation on Internet and the economy (10 mins): Mobile internet is bigger than you think. iPhone is becoming THE mobile platform. Social media, mobile devices are changing communications and commerce. Mobile internet trends in Japan show how th

10.26.2009 | Industry News, Mobile Marketing | SMAATO

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How Big Is the Apple iPhone App Economy?

GIGAOM.com wrote: "If I were to tell you that Apple’s app economy was worth more than $2.4 billion a year, you would laugh hysterically, shake your head and walk out of the room, yes? Surf on over to some other web site? But here I am telling you exactly that! There are some $200 million wor

08.28.2009 | Industry News | SMAATO

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