Smaato Blog » Harald Neidhardt

PODCAST: Mobile Ad Networks and Mobile’s Future with Smaato’s CMO

SMAATO — Tue, 27 Jul 2010 15:40:43 +0000

“In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications medium on Earth.

Since then, the company has expanded its ad networks from 20 to 40 and registered publisher base from 200 to 7.000. The international firm is riding a tsunami as a mobile advertising wave races around the globe impacting brands, publishers, application developers, mobile phone manufacturers and mobile users.

The company is a pioneering mobile advertising firm that operates its mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). Smaato is one of the few ways publishers can fill their ad inventory quickly and efficiently (…)”

Listen to the podcast here:

Read the entire interview here:

Smaato Mobile Advertising Accelerates in Asia-Pacific

SMAATO — Fri, 23 Jul 2010 15:13:43 +0000

Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attention, as it reveals interesting results on the mobile Internet boom in the region. The privately held company, based in Silicon Valley, was founded in 2005 by an experienced international management team.

Asian e-Marketing had the chance to interview its Co-Founder and CMO, Harald Neidhardt, to find out more about Smaato’s advance and push for growth in the mobile advertising space in Asia. In order to tackle the complex Asian market, which is renowned for its own rules and requirements, the company established a Singapore presence already in 2009, after attending the MMA Forum there.

Mobile advertising market in South-East-Asia

According to Smaato’s report more than 400 million people will have access to the mobile Internet this year and the average mobile Internet user across Asia will generate 26.47 page impressions per day. Further, users in Asia will be producing over 15 billion page impressions on a daily basis (including Japan and China) and the total spending in the mobile advertising market will be about $1.5billion in 2010 in the region. These figures speak for themselves and prove that the mobile Internet is an exceptional opportunity for brands to communicate with their customers, so I don’t have to elaborate on this here in detail.

View entire article at MediaBuzz.com.sg here

Interview: Making Money on Mobiles with Smaato’s Co-Founder

SMAATO — Thu, 11 Mar 2010 11:11:16 +0000

Smaato are the power behind mobile advertising and the transformation of mobile apps from cool gadgets to revenue-generators. CMO Harald Neidhardt takes us through how the mobile market is gaining maturity and how business is being transformed as a result of innovations in mobile technology.

bnetTV: Interview with Smaato’s CMO

SMAATO — Sat, 06 Mar 2010 18:53:05 +0000

Interview with Harald Neidhardt, Smaato’s Co-Founder and Chief Marketing Officer, about mobile trends and mobile advertising.

Visit bnetTV.com to see the interview.

M-Days: Smaato panel “Start-Ups in Applications”

SMAATO — Fri, 05 Feb 2010 16:29:54 +0000

On January 28-29, the M-Days expo and conference, hosted by 11prozent communication at BMW World in Munich, brought together 60 exhibitors, 120 speakers, and 1650 visitors, being one of the largest mobile industry events in Germany.

Smaato partnered the event and presented eight cool startup companies in a panel called “Start-ups in Applications”, representing a broad variety of geolocal and social based apps like mobile chatting and flirting, mobile navigation, mobile couponing, mobile tv and games, as well as mobile advertising and information services. The panel included Udi Jacobi (Flirtomatic), Christian Geissendoerfer (Yoose), Marc O. Schmöger (7P), Johannes Martens (Aloqa), Vince Staybl (Itsmy), Ralph Rieke (aka aki), Till Issler (Geovoucher), and Marcus Thielking (Skobbler).

Here are the slides:

M-Days 2010 Smaato Harald Neidhardt App Panel

View more presentations from smaato inc..

You can download the slides of our panelists from the M-Days website here, as well as the slides from all congress presentations here.

6 Tips for Mobile Advertising in 2010

SMAATO — Wed, 02 Dec 2009 13:59:21 +0000

Smaato CMO Harald Neidhardt featured in iMedia UK:

If you aren’t keeping an eye on this mobile revolution and how to reach people through this medium, you are missing out on a powerful way to connect with consumers. But it is not too late. With 2010 just around the corner, ad spend budgets are being formulated for the new year and can include, at surprisingly affordable rates, planning for mobile advertising campaigns.

Here are six tips in planning your first mobile campaign- Read more in iMediaconection.com

Smaato CMO “joins panel at mobileSQUARED UK Roadshow”

SMAATO — Wed, 04 Nov 2009 18:54:44 +0000

Smaato supports the Camerjam event, taking place November 5 in London.

James Cameron was Jury Member of the recently announced Smaato Award.

What is mobileSQUARED Roadshow?

The inaugural roadshow, ‘taking internet mobile’, is a dynamic half-day marketing seminar, based on three separate pieces of primary research, which offers strategies for taking your business onto the mobile internet.

What will the research cover?

• Mobile internet usage, trends, revenue generation & five-year projections – mobileSQUARED

• Consumer research on mobile internet usage and interaction, including smartphone vs standard devices – Lightspeed Research

• Social media research including how to exploit mobile social networking – Trendstream

For more information please visit:
http://www.mobilesquaredroadshow.com/

Smaato Mobile Advertising Award 2009 Gains Support From 7 Top VC Partner’s

SMAATO — Tue, 29 Sep 2009 14:01:42 +0000

Tim Chang of Norwest Venture Partners joins a great line up of first class VC partners as a “prize” for the winners.

Here is the complete line up of the VC partners that the winner of the Smaato Mobile Advertising Award 2009 will meet:

Frédéric Veyssière (Innovacom)
Jörg Sievert (SAP Ventures)
Mark Kvamme (Sequoia Capital)
Niall Davis (aeris CAPITAL)
Rich Wong (Accel)
Tim Chang (Norwest Venture)
Tim Draper (Draper Fisher Jurvetson)

Read the entire PR at businesswire.com

More informations about the Smaato Award 2009 click here!

Lunch with Smaato on patents, the recession and mobile advertising

SMAATO — Wed, 08 Jul 2009 10:32:29 +0000

Smaato’s CMO, Harald Neidhardt had a delightful lunch and interview with Bena Roberts of GoMoNews, in the great view and atmosphere over the Alster, focusing around the recession and mobile advertising.

The summary is below:

Bena: Hi Harald, lovely to see you again! So, how is Smaato going?

Harald: Splendid!

Bena: Why?

Harald: We have hit a nerve in the industry with our optimisation platform. We have been in the market four years now and our unique position as a “glocal” advertising business is starting to shine.

Bena: Are you global or just Europe and the US?

Harald: We have employees all over the world and new markets are also vital for us. China, for example, has huge potential and it is our strategy to move and expand into new territories.

Bena: What is Smaato’s global reach?

Harald: As a company with a global reach we now serve 250 countries and 20 ad network partners – we try to fill local adverts and local applications.

Mobile is a very local experience, as you connect where ever you go. The promise of mobile advertising is making it hyper local. This means that as a global business we can broker the ads from the local firms making the experience and quality better.

Bena: Is that the core to success in mobile advertising; having local arms?

Harald: I think focusing on the hyper local is our business and asset. We promise our publishers fill rates and this is what they demand. As an aggregator global reach is vital, but local content is extremely necessary to deliver relevancy.

Read the entire interview by GoMo News here

Smaato is presenting at Mobile Advertising Conference in Tel Aviv

SMAATO — Mon, 29 Jun 2009 08:53:50 +0000

Join us in Israel – the Silicon Valley of the Middle East!
IMA’s Mobile Advertising Conference, Tel Aviv, June 29th

The IMA (Israel Mobile and Communication Association) is holding the 2nd annual Mobile Advertising Conference on June 29th. This is the largest mobile advertising event in Israel and a great chance for networking with the entire mobile value chain: attendees include operators, VC’s, brand managers, advertising agencies and technology enablers.

Smaato is proud to be part of the conference with Harald Neidhardt, CMO & Co-Founder of Smaato speaking at the Cross Industry Panel: “Who’s thinking of the consumer?” June 29, 2:30-3:30pm.

“All the people we meet around the world rave highly about the Israeli people, their passion for new technologies and provide best services. I have made friends at events around the world and really look forward to meet their home country,” comments Harald Neidhardt his experiences.

Israel is a powerhouse when it comes to technology. It is with 75 companies third only to the US and Canada in terms of number of companies listed on Nasdaq.

“The Israeli market is well-known to Smaato from trade shows and. We look forward to meeting members of the IMA. We have some very good contacts here and have finished the integration of our SOMA platform with Fring, a mobile internet community and communication service that allows friends to connect, share experiences and enhance their online communities together” adds Harald.

“Mobile advertising enables new forms of engaging the dialogue with the consumer and we are just scratching the surface of these possibilities. Mobile advertising experiences an uptake in budgets and momentum – this is the topic of this year’s IMA mobile advertising conference: “Money Time”. The IMA welcomes Smaato’s participation and is looking forward to assist in partnering with the leaders of the Israeli mobile business”, states Eyal Reshef, Founder & CEO of the IMA.

For more information to the Mobile Advertising Conference, please visit IMA’s website: http://www.imaworld.org/

Smaato Blog » Harald Neidhardt

PODCAST: Mobile Ad Networks and Mobile’s Future with Smaato’s CMO

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