Archive for the Harald Neidhardt Category

PODCAST: Mobile Ad Networks and Mobile’s Future with Smaato’s CMO

"In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications medium on Earth. Since then, the com

07.27.2010 | Ad Networks, Harald Neidhardt, Smaato | SMAATO

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Smaato Mobile Advertising Accelerates in Asia-Pacific

Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attention, as it reveals interesting results on the mobile Internet boom in the region. The privately held company, based in Silicon Valle

07.23.2010 | Harald Neidhardt, Smaato | SMAATO

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Interview: Making Money on Mobiles with Smaato’s Co-Founder

Smaato are the power behind mobile advertising and the transformation of mobile apps from cool gadgets to revenue-generators. CMO Harald Neidhardt takes us through how the mobile market is gaining maturity and how business is being transformed as a result of innovations in mobile technology.

03.11.2010 | Harald Neidhardt, Smaato | SMAATO

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bnetTV: Interview with Smaato’s CMO

Interview with Harald Neidhardt, Smaato's Co-Founder and Chief Marketing Officer, about mobile trends and mobile advertising. Visit bnetTV.com to see the interview.

03.6.2010 | Harald Neidhardt, Smaato | SMAATO

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M-Days: Smaato panel “Start-Ups in Applications”

On January 28-29, the M-Days expo and conference, hosted by 11prozent communication at BMW World in Munich, brought together 60 exhibitors, 120 speakers, and 1650 visitors, being one of the largest mobile industry events in Germany. Smaato partnered the event and presented eight cool startu

02.5.2010 | Harald Neidhardt, Smaato, Smaato Events | SMAATO

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6 Tips for Mobile Advertising in 2010

Smaato CMO Harald Neidhardt featured in iMedia UK: If you aren't keeping an eye on this mobile revolution and how to reach people through this medium, you are missing out on a powerful way to connect with consumers. But it is not too late. With 2010 just around the corner, ad spend budgets are be

12.2.2009 | Harald Neidhardt, SOMA | SMAATO

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Smaato CMO “joins panel at mobileSQUARED UK Roadshow”

Smaato supports the Camerjam event, taking place November 5 in London. James Cameron was Jury Member of the recently announced Smaato Award. What is mobileSQUARED Roadshow? The inaugural roadshow, ‘taking internet mobile’, is a dynamic half-day marketing seminar, based on three separa

11.4.2009 | Harald Neidhardt, Mobile Advertising, Smaato, Smaato Events | SMAATO

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Smaato Mobile Advertising Award 2009 Gains Support From 7 Top VC Partner’s

Tim Chang of Norwest Venture Partners joins a great line up of first class VC partners as a “prize” for the winners. Here is the complete line up of the VC partners that the winner of the Smaato Mobile Advertising Award 2009 will meet: Frédéric Veyssière (Innovacom) Jörg Sievert (SA

09.29.2009 | Harald Neidhardt, Press Release, Smaato, Smaato Award | SMAATO

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Lunch with Smaato on patents, the recession and mobile advertising

Smaato's CMO, Harald Neidhardt had a delightful lunch and interview with Bena Roberts of GoMoNews, in the great view and atmosphere over the Alster, focusing around the recession and mobile advertising. The summary is below: Bena: Hi Harald, lovely to see you again! So, how is Smaato going?

07.8.2009 | Harald Neidhardt, Mobile Advertising, SOMA, Smaato | SMAATO

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Smaato is presenting at Mobile Advertising Conference in Tel Aviv

Join us in Israel – the Silicon Valley of the Middle East! IMA’s Mobile Advertising Conference, Tel Aviv, June 29th The IMA (Israel Mobile and Communication Association) is holding the 2nd annual Mobile Advertising Conference on June 29th. This is the largest mobile advertising event in

06.29.2009 | Harald Neidhardt, Mobile Advertising, Press Release, Smaato, Smaato Events | SMAATO

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