Latest Revised Guidelines released today by Mobile Marketing Association

New York; London, UK; Singapore and Sao Paulo, October 29, 2008 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008. 

“For the first time now the MMA has recognized mobile applications as a viable way for brand marketers to reach out to their mobile consumers” stated Harald Neidhardt, CMO & Co-Founder of Smaato and active member of the MMA Mobile Advertising Committee. Members of the committee are international mobile experts of 36 different companies. Their work continues to bring in-application advertising into the more formal MMA guidelines document in the future.

“The interest in applications - not only by the iPhone AppStore - feels like a vital renaissance for mobile developers. When helping publishers to monetize their ad inventory with our SOMA platform, we need standards worldwide to help maximize mobile Ad ARPU” continued Harald Neidhardt.

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Smaato CEO Ragnar Kruse was selected to join the new Steering Commitee for the dotMobi Advisory Group (MAG).

“I think the work of the dotMobi MAG is very valuable in driving a wider adoption of the mobile web. I am honored to join the Steering Commitee and help move the open mobile economy forward, especially the mobile advertising initiatives” stated Ragnar Kruse, CEO.

Membership grows to over 100 members; New Steering Committee draws active participation from leading global organizations in the mobile web arena

Dublin, Ireland (PRWEB) February 4, 2008 — The dotMobi Advisory Group (MAG) today announced the results of recent elections for seats to the MAG Steering Committee. The new MAG Steering Committee consists of key industry executives nominated and elected from the following thirteen (13) global MAG member companies: Akmin Technologies, Boomcast Entertainment Corporation, Carlson Marketing Worldwide, GoDaddy, iLoop Mobile, Millennial Media, Mobility.mobi, Nokia, QuickPlay Media, SinglePoint, Smaato, Sony and The Weather Channel. The MAG membership charter calls for a maximum of thirteen (13) MAG Steering Committee members.

“2007 has been a busy and highly productive year for the MAG which has seen its membership increase from less than 20 in the early part of the year to over 100 active members at this point in time,” noted Michael J. O’Farrell, Chair and Executive Director of the dotMobi Advisory Group. “The distinguished line up of companies recently elected to the MAG Steering Committee is a strong vote of confidence in the MAG, the .mobi domain, the dotMobi company and the mobile web objectives that we have set forth.”

Download the full press release as an Adobe PDF document.

Mobile Web USA is the first in a series of dotMobi Advisory Group Official Events in 2008 and the only one of its kind focusing exclusively on the mobile web. The event features key industry decision makers providing important insights into the latest mobile trends and the resulting emerging business models.

Smaato CMO Harald Neidhardt will speak on a panel at January 21st from 3.45pm till 4.30pm:

Innovators Round Table: What’s Next for the Mobile Internet Frontier?

Moderator: Doug Busk, VP Industry Relations, SinglePoint
Harald Neidhardt, CMO, Smaato and Vice-Chair Mobile Advertising Taskforce, dot.mobi MAG
Fabrizio Capobianco, CEO, Funambol
Barry Chu, General Manager of Advertising, Medio Systems

 Smaato is proud to announce that it has joined the dot.mobi advisory group chaired by Michael O’ Farrell and is active in the mobile advertising task force led by Eric Eller.

The Mobile Advertising Task Force is currently collaborating on a white paper that will address some of the frequently asked questions of mobile advertising and together are working to form the MAG perspective on the subject. This paper will look at identifying the product, policy and commercialization opportunities that mobile advertising has for the market using the .mobi domain.

Smaato CMO Harald Neidhardt has been selected as one of the co-editors for the white paper supporting Eric Eller (Millennial Media, USA) in his publishing task.

“Smaato welcomes the .mobi domain initiative and is proud to be an active member of the .mobi advisory group. We have identified that truly mobile landing pages are still a missing link in providing a engaging mobile user experience for brands and marketers.
We promote .mobi domains as a trusted initiative to accelerate the growth of the mobile economy even further. Being at the leading edge of the mobile advertising market - especially for smartphones - we see .mobi progressing on a daily basis,” stated Harald Neidhardt, CMO Smaato Inc.

In addition to its .mobi support and its membership in the US and European MMA (Mobile Marketing Association) and the German BVDW (German digital media association) Smaato is committed to help the mobile advertising community with its support of global advertising standards.

Update July 25, 2007: Harald has been elected Vice Chair of the dot.mobi MAG task force on mobile advertising.