Smaato Blog » Ad Networks http://www.smaato.com/blog Mobile Advertising Fri, 30 Jul 2010 16:01:26 +0000 http://wordpress.org/?v=2.8 en hourly 1 PODCAST: Mobile Ad Networks and Mobile’s Future with Smaato’s CMO http://www.smaato.com/blog/2010/07/27/immobile-podcast/ http://www.smaato.com/blog/2010/07/27/immobile-podcast/#comments Tue, 27 Jul 2010 15:40:43 +0000 SMAATO http://www.smaato.com/blog/?p=1207 “In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications medium on Earth.

Since then, the company has expanded its ad networks from 20 to 40 and registered publisher base from 200 to 7.000. The international firm is riding a tsunami as a mobile advertising wave races around the globe impacting brands, publishers, application developers, mobile phone manufacturers and mobile users.

The company is a pioneering mobile advertising firm that operates its mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). Smaato is one of the few ways publishers can fill their ad inventory quickly and efficiently (…)”

Listen to the podcast here:

Read the entire interview here:

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]]> http://www.smaato.com/blog/2010/07/27/immobile-podcast/feed/ 0 New features for SOMA Platform http://www.smaato.com/blog/2009/04/20/new-features-for-soma-platform/ http://www.smaato.com/blog/2009/04/20/new-features-for-soma-platform/#comments Mon, 20 Apr 2009 12:56:49 +0000 SMAATO http://www.smaato.com/blog/?p=221 AD NETWORK PERFORMANCE METRICS:

The SOMA dashboard for publishers is easy to use and gives you an intuitive access to all the data you need. We are constantly working on improvements to provide you with the most important information for your ad inventory.

As you know SOMA aggregates multiple leading ad networks worldwide and therefore you receive the highest fillrate with the highest available price in real time in each market.

The latest feature of the dashboard is an anonymous ad network breakdown for each country. This gives you the possibility to compare the performance of single ad networks in every country and gives you an idea of the individual fill rates.

SOMA SUPPORTS AD SERVER BEACONS:

Like the online advertising market several years ago the mobile advertising market starts demanding trusted parties to validate traffic, data and performance. Beacons or so called tracking pixels help to count the view of the advertisers ad via a third party and to double check ad server delivery in order to prevent fraud.

Smaato takes the initiative to provide market transparency. Even though it is not widely implemented yet with all ad networks, SOMA today already supports the integration of beacons from any ad server. Supported beacon technologies today include Microsoft Atlas, Eyeblaster, Quattro Wireless and OpenX – with more to come. An updated SOMA Server API documentation will be available shortly.

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