Smaato Blog » SMAATO http://www.smaato.com/blog Mobile Advertising Thu, 09 Sep 2010 12:43:53 +0000 http://wordpress.org/?v=2.8 en hourly 1 PubMatic Teams with Smaato to include Mobile Ad Network Optimization for Premium Publishers http://www.smaato.com/blog/2010/09/09/pubmatic-smaato/ http://www.smaato.com/blog/2010/09/09/pubmatic-smaato/#comments Thu, 09 Sep 2010 12:43:53 +0000 SMAATO http://www.smaato.com/blog/?p=1288 PubMatic SmaatoPubMatic Will Increase Publishers’ Mobile Inventory Ad Revenue As Mobile Ad Spending Skyrockets

PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers.

The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone and BlackBerry applications as well as mobile browser inventory.

“The mobile space is expanding rapidly and creating new revenue opportunities for premium publishers. We selected Smaato as a business partner because they are not only the biggest ad network optimizer for mobile, but they also have the best technology. We have seen that having the best technology remains a critical part of being able to provide the biggest ad revenue improvement for our publishers”, stated Rajeev Goel, Co-Founder and CEO of PubMatic.

The partnership, which has been in beta for several months, is now open to publishers that currently leverage PubMatic’s Premier platform. Similar to how PubMatic can decide in real-time which ad network, Demand Side Platform (DSP), or Real-Time Bidding (RTB) partner is willing to pay the most for a publisher’s ad space, the partnership will enable PubMatic to determine which mobile ad network is willing to pay the most for publishers’ mobile ad space in real-time.

PubMatic publishers will be able to view their mobile performance and get reporting on mobile metrics through the PubMatic consolidated dashboard that they already use.

“We are very pleased to be working with PubMatic to increase mobile ad revenue for their publishers. Spending on mobile advertising is expected to jump 60% from 2010 to 2011, according to JP Morgan, and publishers that have the ability to easily work with multiple mobile ad networks will participate in that growth”, stated Ragnar Kruse, Smaato CEO & Co-Founder.

Read the entire PR here.

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]]> http://www.smaato.com/blog/2010/09/09/pubmatic-smaato/feed/ 0 Meet Smaato @DMEXCO 2010 http://www.smaato.com/blog/2010/09/07/dmexco/ http://www.smaato.com/blog/2010/09/07/dmexco/#comments Tue, 07 Sep 2010 09:19:55 +0000 SMAATO http://www.smaato.com/blog/?p=1281 The dmexco is the leading international event for everyone working in the global digital marketing and media industry. The future of marketing lies in digital, and through its unique combination of an impressive exhibition and cutting-edge conference program, the event therefore brings together innovative and progressive thinking for this significant growth market. Because today’s marketing is digital!

Specifically focusing on advertising, creativity, branding, relevance and efficiency, dmexco provides marketers, publishers, advertisers and agencies with bundled branch know-how, as well as current trends and innovations. Trade visitors, exhibitors and guests from all over the world will profit from dmexco’s capacity as the customer and brand-oriented no. 1 branch meeting place. The dmexco is thus the cross-media and transnational central hub for the digital industry and as such it becomes the “place of answers”.

Held in Cologne, Germany from September 15-16, dmexco 2010 – which is free of charge for trade visitors – will see over 300 exhibitors and around 14,000-15,000 visitors come together, making it THE event for the global digital marketing industry.

Meet Smaato at booth A-016!
RSVP at Facebook here or schedule a meeting here.

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New White Paper: The Mobile Advertising Ecosystem

Smaato published a new white paper on the mobile advertising ecosystem.

Download the free white paper at smaato.com/whitepaper

Smaato White Paper

This white paper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising market as well as provides some insights on the different players and processes of the mobile advertising value chain.

The main conclusion of the white paper is, that the mobile advertising ecosystem has a high rate of fragmentation and diversification. On one hand the ecosystem is fragmented on a technological level since there are many devices with different operating systems and handsets on the market. On the other hand the market suffers from the very limited amount of marketing budgets in a specific geographical region. This massive fragmentation results in serious market inefficiencies that hinder advertisers to achieve campaign goals and publishers to properly monetize content.

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]]> http://www.smaato.com/blog/2010/09/07/dmexco/feed/ 0 Smaato Mobile Advertising Award 2010: You make us proud! http://www.smaato.com/blog/2010/09/06/smaato-award-2/ http://www.smaato.com/blog/2010/09/06/smaato-award-2/#comments Mon, 06 Sep 2010 10:44:34 +0000 SMAATO http://www.smaato.com/blog/?p=1272 Smaato Mobile Advertising Award 2010

Smaato Mobile Advertising Award 2010 submission deadline just exceeded!

Smaato would like to thank all mobile developers and mobile publishers that registered on this years award! You make us proud! :)

Winners announcement: October 7th, 2010!

Stay tuned at smaato.com/award

——————————————————————————————————————————————————-

New White Paper: The Mobile Advertising Ecosystem

Smaato published a new white paper on the mobile advertising ecosystem.

Download the free white paper at smaato.com/whitepaper

Smaato White Paper

This white paper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising market as well as provides some insights on the different players and processes of the mobile advertising value chain.

The main conclusion of the white paper is, that the mobile advertising ecosystem has a high rate of fragmentation and diversification. On one hand the ecosystem is fragmented on a technological level since there are many devices with different operating systems and handsets on the market. On the other hand the market suffers from the very limited amount of marketing budgets in a specific geographical region. This massive fragmentation results in serious market inefficiencies that hinder advertisers to achieve campaign goals and publishers to properly monetize content.

Related Posts:

]]> http://www.smaato.com/blog/2010/09/06/smaato-award-2/feed/ 0 Smaato celebrates its 5th Year with Record Milestones! 16+Billion ad requests p/month & 7000 registered publishers http://www.smaato.com/blog/2010/08/12/smaato-celebrates-5th-year/ http://www.smaato.com/blog/2010/08/12/smaato-celebrates-5th-year/#comments Thu, 12 Aug 2010 10:18:35 +0000 SMAATO http://www.smaato.com/blog/?p=1226 Smaato Inc., the leading mobile advertising and optimization platform company, celebrates its 5th year announcing that it now serves over 16 billion ad requests per months in its global network of more than 7,000 registered publishers. Smaato Inc. was incorporated August 18, 2005.

“We started Smaato five years ago to develop apps and recognized early on the need for mobile advertising services that quickly became our only focus. We are proud to celebrate our fifth anniversary with big milestone achievements: in July 2010 we almost tripled our reach in monthly ad requests to more than 16 billion with 7,000 signed publishers. The mobile advertising market is growing exponentially and we are excited about the next phase in the mobile economy. A big thank you to all our customers, partners, investors, friends and the global Smaato team who supported us along the way and believed in our vision”, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Together with these KPIs, Smaato publishes a new white paper about the mobile advertising ecosystem that can be read and downloaded via the website at www.smaato.com/whitepaper.

It describes how app developers and mobile publishers can best navigate and monetize on mobile advertising opportunities.

The white paper also breaks down the process of ad optimization and shows publishers that by optimizing both the advertising network and fill-rates, they can understand their choices for a better return on investment.

“Smaato has produced this white paper to help give an overview of the industry to those taking their first steps into mobile advertising. We hope that the information in this paper and the monthly Smaato Metrics provide education and a benchmark to demonstrate that mobile ad-optimization can drive effective monetization on a global scale”, stated Harald Neidhardt, Smaato CMO & Co-Founder.

Read entire PR here.

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]]> http://www.smaato.com/blog/2010/08/12/smaato-celebrates-5th-year/feed/ 0 Female Friday with Petra Vorsteher, Smaato’s Co-Founder & VP http://www.smaato.com/blog/2010/07/30/female-friday/ http://www.smaato.com/blog/2010/07/30/female-friday/#comments Fri, 30 Jul 2010 16:01:26 +0000 SMAATO http://www.smaato.com/blog/?p=1222 “We were blessed to get Petra Vorsteher, Co-Founder and VP of Smaato for today’s Female Friday feature. Petra has had an extremely distinguished career in mobile marketing, and was central to making Smaato one of the biggest players in the mobile advertising industry.

How did you get involved with mobile, and with Smaato?

5 years ago, I co-founded Smaato because we realized that mobile phones are the future of computing. Unfortunately users couldn’t utilize the true potential of mobile devices because there was a serious lack of software especially designed for smartphones back then. But as former CTO of Microsoft Nathan Myhrvold says “Software is a Gas, it expands to fill its Container“. The technological capabilities of the container evolved dramatically and it was only a matter of time, until smart developers started to build amazing applications for a steadily growing international audience on mobile phones.

Smaato was one of the first companies that gained significant experiences and traction in delivering highly targeted advertisement within applications. Smaato helps publishers and developers to overcome the massive regional and technological fragmentation in serving ads to all major platforms (iPhone, Android, Java ME (incl. Blackberry), Symbian S60, Windows Phone) in more than 220 countries.

Today Smaato provides the leading full service solution for monetizing mobile properties, such as mobile websites and applications. Over 6,000 developers and publishers are utilizing Smaato’s ad optimization engine, which analyzes each single ad request automatically and fetches the best performing advertisements of 40+ ad networks in real time. It’s never been more convenient to make money on mobile phones.

We work globally serving ads locally (…).”

Read entire interview at GoMo News here.

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]]> http://www.smaato.com/blog/2010/07/30/female-friday/feed/ 0 Smaato Mobile Advertising Award 2010! VC Partners and Nominees shortlist 2010 announced http://www.smaato.com/blog/2010/07/29/smaato-award-vc-partners/ http://www.smaato.com/blog/2010/07/29/smaato-award-vc-partners/#comments Thu, 29 Jul 2010 14:45:36 +0000 SMAATO http://www.smaato.com/blog/?p=1212 Smaato Mobile Advertising Award 2010

Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010. Publishers have time until end of day, August 20, to add their cool app or website to the growing list at www.smaato.com/award.

Frank Boehnke (Wellington), Tim Chang (Norvest Ventures), Niall Davis (aeris CAPITAL), Tim Draper (Draper Fisher Jurvetson), Jörg Sievert (SAP Ventures) and Frédéric Veyssière (Innovacom) will meet the Smaato Award winner.

Here is a first look at some of the nominated mobile apps and websites from leading companies:

4Square Labs, AccuRadio, AccuWeather.com, aka-aki, Aloqa, AroundMe, audioBoo, Barcode Scanner, Brightkite, Bubble, Bump, Buzzd, bWeather, Cellfire Grocery Coupons, City Sense, Compass, cooliris, delivr.com, Doodle Jump, eBay Mobile, eBuddy Messenger, Evernote, Facebook, Fandango Movies, FishLabs, Flirtomatic, Foursquare, Fring, Google Sky Map, Gypsii, Handmark Pocket Express, iCarly: Sam’s Remote Lite, ICQ, iheartradio, imeem Mobile, itsmy, Jumbuck, Kyte, Last.fm, Layar Reality Browser, Liquid Air Labs, Lufthansa, MapQuest 4 Mobile, Meebo IM, Mobiluck, moblr, Moco Space, moTweets, My Tracks, NearbyNow, Nimbuzz, NYTimes, Orbster, pageonce, PandaHome, Pandora Radio, Qeep, Qik Video Camera, RadioTime, RjDj, Rummble, Seesmic for Twitter, Shake, Shazam, Sherpa, Shozu, Skyfire Mobile, SMS2.0, Smule, SPB Mobile Software, Spotify, Squace, Tonchidot, TuneWiki, TV.com, virtual, Twidroid for Twitter, Twikini, unlike networks, USA TODAY, Venista m-Joy, Waze, The Weather Channel, Worldmate, Yelp, YomoMedia.

“Since the success of last year’s Smaato Award, the mobile market has truly blossomed with innovative apps and websites. The introduction of Apple’s iPad and the explosion of Android have given developers further scope and opportunity for innovation and the nominations we’ve had so far are a testament to this. It’s going to be an extremely tough job trying to pick the finalists for each category, let alone an overall winner!”, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

The Smaato Award jury members are:

Andy Favell (mobiThinking), Bena Roberts (GoMoNews), Carlo Longino (WIP Mobile Jam), David Murphy (Mobile Marketing), Derek Kerton (Kerton Group), Frederic Lardinois (ReadWriteWeb), Giselle Tsirulnik (Mobile Marketer), Heike Scholz (Mobile Zeitgeist), James Cameron (Camerjam), Jim Cook (MobiAdNews), Kei Shimada (Infinita, JP), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday Germany & MMA), Matthäus Krzykowski (VentureBeat), Matthew Snyder (ADObjects), Michelle Sklar (bnetTV), Peggy Anne Salz (MSearchGroove), Ragnar Kruse (Smaato), Rudy De Waele (dotOpen/mTrends), Tim Green (Mobile Entertainment).

Read the entire PR here.

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]]> http://www.smaato.com/blog/2010/07/29/smaato-award-vc-partners/feed/ 0 PODCAST: Mobile Ad Networks and Mobile’s Future with Smaato’s CMO http://www.smaato.com/blog/2010/07/27/immobile-podcast/ http://www.smaato.com/blog/2010/07/27/immobile-podcast/#comments Tue, 27 Jul 2010 15:40:43 +0000 SMAATO http://www.smaato.com/blog/?p=1207 “In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry and his personal belief that mobile has become the most powerful communications medium on Earth.

Since then, the company has expanded its ad networks from 20 to 40 and registered publisher base from 200 to 7.000. The international firm is riding a tsunami as a mobile advertising wave races around the globe impacting brands, publishers, application developers, mobile phone manufacturers and mobile users.

The company is a pioneering mobile advertising firm that operates its mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). Smaato is one of the few ways publishers can fill their ad inventory quickly and efficiently (…)”

Listen to the podcast here:

Read the entire interview here:

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]]> http://www.smaato.com/blog/2010/07/27/immobile-podcast/feed/ 2 Smaato Mobile Advertising Accelerates in Asia-Pacific http://www.smaato.com/blog/2010/07/23/asia-pacific/ http://www.smaato.com/blog/2010/07/23/asia-pacific/#comments Fri, 23 Jul 2010 15:13:43 +0000 SMAATO http://www.smaato.com/blog/?p=1205 Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attention, as it reveals interesting results on the mobile Internet boom in the region. The privately held company, based in Silicon Valley, was founded in 2005 by an experienced international management team.

Asian e-Marketing had the chance to interview its Co-Founder and CMO, Harald Neidhardt, to find out more about Smaato’s advance and push for growth in the mobile advertising space in Asia. In order to tackle the complex Asian market, which is renowned for its own rules and requirements, the company established a Singapore presence already in 2009, after attending the MMA Forum there.

Mobile advertising market in South-East-Asia

According to Smaato’s report more than 400 million people will have access to the mobile Internet this year and the average mobile Internet user across Asia will generate 26.47 page impressions per day. Further, users in Asia will be producing over 15 billion page impressions on a daily basis (including Japan and China) and the total spending in the mobile advertising market will be about $1.5billion in 2010 in the region. These figures speak for themselves and prove that the mobile Internet is an exceptional opportunity for brands to communicate with their customers, so I don’t have to elaborate on this here in detail.

View entire article at MediaBuzz.com.sg here

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]]> http://www.smaato.com/blog/2010/07/23/asia-pacific/feed/ 0 Smaato Mobile Advertising Award 2010! Now Open for Global Entries http://www.smaato.com/blog/2010/06/17/smaato-award/ http://www.smaato.com/blog/2010/06/17/smaato-award/#comments Thu, 17 Jun 2010 16:29:10 +0000 SMAATO Derek Kerton]]> Frederic Lardinois]]> http://www.smaato.com/blog/?p=1200 Smaato Mobile Advertising Award 2010

Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announces the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows Phone, Samsung Bada, Symbian, RIM, mobile websites, branded games & apps and best mobile campaign. Entry and participation is free and more information is provided at www.smaato.com/award.

Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VC’s at partner level.

Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.

“The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is”, stated Rich Wong, VC partner at Accel.

“The Smaato Award is a very well thought through package: not just the very welcome PR and profile that it confers, but also the very valuable presence at MWC and VC contacts that proved to be excellent introductions”, stated Mark Curtis, CEO of Flirtomatic (one of the Smaato Award winners 2009).

“We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The Smaato Award 2010 features a world-class jury of leading influencers in the mobile community:

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]]> http://www.smaato.com/blog/2010/06/17/smaato-award/feed/ 1 Smaato Network: 5000+ Publisher & 7 Billion Ad Requests Per Month http://www.smaato.com/blog/2010/06/07/smaato-network/ http://www.smaato.com/blog/2010/06/07/smaato-network/#comments Mon, 07 Jun 2010 13:08:06 +0000 SMAATO http://www.smaato.com/blog/?p=1191 Smaato, the leading global optimizer for mobile advertising, announces that it now serves over 7 billion ad requests. During May a major milestone of 5,000 registered publishers was topped – and more than 40 ad networks are now connected to SOMA, our open mobile advertising platform.

USA (place of the Mobile Marketing Forum this week) is the leader in the global inventory of Smaato’s network that spans over 220 countries. The top region is Asia followed by EMEA.

Read the entire PR here, at Mobile Entertainment or at MobileMarketing.

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