Smaato’s New White Paper: Global Choices in Mobile Advertising
Smaato released a new white paper for mobile publishers as a backgrounder on the current mobile advertising market and choices for publishers to maximize their mobile ROI.
The white paper “Global Choices in Mobile Advertising” can be downloaded here and portraits international trends & findings for mobile ad monetization.
“Many mobile publishers are striving to build audiences with worldwide reach. Faced with several monetization options, many have found that the “one-size-fits all approach” does not work.
Put simply, publishers choose between one of two options: either build up their own internal full time ad operations team or work with mobile industry partners who grasp the advertising ecosystem with all of its local nuances and global complexities to maximize advertising dollars.
Smaato has been on my radar for the past few years and is a leading solution for publishers looking to monetize with mobile advertising” stated Matthäus Krzykowski, Mobile Coordinator VentureBeat & Co-Chair MobileBeat.
