iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this). But you’d be wrong. Some new December data from the mobile advertising company Smaato
Smaato released a new white paper for mobile publishers as a backgrounder on the current mobile advertising market and choices for publishers to maximize their mobile ROI. The white paper “Global Choices in Mobile Advertising” can be downloaded here and portraits international trends & fi
Smaato published the Smaato Mobile Advertising Metrics. The Smaato Metrics unveil for the first time a Click Through Rate (CTR) Index by Handset operating system. In addition the Smaato Metrics show a comparison of Mobile Ad Network fill rates worldwide and for the USA. These metrics are based
