Smaato welcomes In-Application Whitepaper as part of new Updated Mobile Advertising Guidelines of MMA
Wednesday, October 29th, 2008Latest Revised Guidelines released today by Mobile Marketing Association
New York; London, UK; Singapore and Sao Paulo, October 29, 2008 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008.
“For the first time now the MMA has recognized mobile applications as a viable way for brand marketers to reach out to their mobile consumers” stated Harald Neidhardt, CMO & Co-Founder of Smaato and active member of the MMA Mobile Advertising Committee. Members of the committee are international mobile experts of 36 different companies. Their work continues to bring in-application advertising into the more formal MMA guidelines document in the future.
“The interest in applications - not only by the iPhone AppStore - feels like a vital renaissance for mobile developers. When helping publishers to monetize their ad inventory with our SOMA platform, we need standards worldwide to help maximize mobile Ad ARPU” continued Harald Neidhardt.