CTIA San Francisco, USA / Hamburg, Germany, 12th September 2008 – Today at CTIA FISHLABS, leading developer and publisher of high-end mobile games, and Smaato, pioneering provider for mobile advertising solutions, signed a deal to implement SOMA™ ad server technology into upcoming mobile games from FISHLABS. The first title to be ad-supported by SOMA™ will be the hotly anticipated successor of the multiple top award-winning 3D space shooter Galaxy on Fire™.

Galaxy on Fire™ 2 will be launched in late autumn as unlockable trial version free to download through www.fishlabs.net and viral channels in the internet as well. Gamers can play the game for free for some hours and purchase it later on when they want to move to higher levels in the game. This way, gamers can access the game without any download or traffic fees from the carriers and only pay for the game if they are truly satisfied with it. In some territories even the whole game will be ad-supported and completely free to play.

FISHLABS CEO & Co-Founder Michael Schade explains: ”Thanks to the outstanding quality of FISHLABS mobile games portfolio and the success of popular shareware sites in the internet and on mobile we have a huge fan base of several million mobile gamers worldwide. Fully integrated ads are the best way to monetize from free trial versions without bothering users with complicated billing methods or copy protection. The SOMA™ ad server technology delivers us the perfect tool to integrate ads seamlessly into our games and Smaato brings the service to sell our ad inventory through their ad sales network partners on top of that.”

”Major consumer brands are keen to market their products on mobile phones, especially in a premium environment,“ stated Harald Neidhardt, CMO & Co-Founder of Smaato. “However, the challenge is to find the right content that makes it onto the consumers’ phones. This why we are very excited about  FISHLABS joining the Smaato network with their premium mobile games. The popularity and the extraordinary longevity of FISHLABS mobile games make them the perfect vehicle to bring mobile ads to a vast number of users globally and generate several million ad impressions per month.”

San Francisco, CA – September 03, 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions announces the Smaato Mobile Advertising Award 2008. Smaato teamed up with Vator.tv, a social network for technology start-up companies, to search for the coolest ad-enabled mobile application. More information is provided at www.smaato.com/award.

Smaato will invite the winner to participate at the Mobile World Congress, taking place in Barcelona, Spain in February 2009. This event is the world’s largest mobile conference and exhibition and gives the winning company the chance to present his application to the mobile community. In addition the winner will be introduced to 4 VC’s on partner level.

The Smaato Award features a world-class jury of leading influencers of the mobile community: Adam Zawel (INmobile.org), Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Abramovich (Mobile Marketer), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Michael J. O’Farrell (dotMobi MAG), Ragnar Kruse (Smaato Inc.). The jury will look at: unique approach, traction in the market, idea, originality, company positioning and branding to name a few.

The award is addressed to mobile developers with an outstanding mobile ad-enabled solution either inapp or mobile web app/widget. Developers shall provide a video pitch of about 1 min 30 sec. and upload it to the award section at vator.tv (http://www.vator.tv/competition/show/smaato-inmobile-andvatortv).
In addition they may provide up to 3 PDF pages of screenshots and supporting materials.

Deadline: November 21, 2008.